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|Country of origin||Racha, Georgia|
|Related products||List of vodkas|
The Eristoff logo of a wolf howling at a crescent moon represents the Persian name for Georgia, Gorjestan, meaning "land of the wolf". Today, Georgia is still home to the grey wolf, which for hundreds of years has been a part of Georgian culture and folklore.
The original Georgian version of the Russian name Eristoff or Eristov was Eristavi (ერისთავი). The title means ‘head of the nation’ but translates more accurately as ‘head of a military force’. By the 19th century, five noble families each representing a different part of Georgia were using the name Eristhavi. Prince Ivane Eristoff who first created Eristoff vodka in 1806 was from the northwest province of Racha.
A landmark in the history of the Eristoff family and Eristoff vodka came in the late 19th century when Ivane’s great grandson, Prince Alexander Constantine Eristoff moved from Georgia to Saint Petersburg. Prince Alexander went on to enjoy a distinguished military career eventually reaching the rank of Colonel in the Imperial Guard.
Eristoff vodka is now owned by the Bacardi Group.
Eristoff is also available in six flavours.
- Eristoff Red: sloe berry flavour (Domi wodka)
- Eristoff Black: wild berry flavour
- Eristoff Lime: lime flavour
- Eristoff Gold: caramel flavour
- Eristoff green: green apple flavour
- Eristoff blood orange: orange flavour
Land of the Wolf
Reflecting its Georgian origins, "Land of the Wolf" is the new global advertising campaign for Eristoff. The campaign, which includes a 60-second cinema advert, takes as its inspiration the legends and folklore which surround the wolf.
The Eristoff flagship (unflavored) vodka has performed well in recent spirit ratings competitions. The Beverage Testing Institute, for example, gave Eristoff scores of 90-94 in the years between 2011 and 2014. As of September 2014, Proof66 listed Eristoff among its Top 20 vodkas.