|Born||21 January 1917|
|Died||28 October 2002 (aged 85)|
|Known for||Founder of H&M|
|Relatives||Karl-Johan Persson (grandson)|
Charlotte Söderström (granddaughter)
Tom Persson (grandson)
Erling Persson (21 January 1917 – 28 October 2002) was the founder of H&M (Hennes & Mauritz). He got the idea following a post-World War II trip to the United States: He was impressed by the country's efficient, high-volume stores.
He established the company in Västerås, Sweden, in 1947 selling women's clothing, calling it Hennes, Swedish for "hers." In 1968, Persson acquired the premises and inventory of a Stockholm hunting equipment store named Mauritz Widforss. In 1982, his son, Stefan Persson took over as the managing director, and today is the chairman of the board. The Persson family owns about 47% of the company and has a 74% voting rights.
- "Erling Persson obituary". The Telegraph. 13 November 2002. Retrieved 28 April 2015.
- Watson, Linda (2 November 2002). "Erling Persson: Founder of the fashion retailer H&M". The Independent. Archived from the original on June 19, 2010. Retrieved 25 September 2010.
- E24. "H&M-leverandører sparker tusenvis av misfornøyde ansatte". E24 (in Norwegian Bokmål). Retrieved 2019-02-05.