Ero kawaii

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Ero kawaii (エロ可愛い, literally "erotic cute"), or erokawa, is a Japanese subculture that draws on Western notions of sexiness, in contrast to the popular cuteness (kawaii) trend. The term, coined in 2005, is a fusion of ero (shortened from the English word "erotic", which has negative connotations in Japanese culture) and the lighter kawaii, meaning "cute".[1][2]


Ero kawaii started with singer Kumi Koda using the term to describe her own style.[1]

See also[edit]


  1. ^ a b Buzzword: ero-kakkoii, 2006-02-22, retrieved 2009-09-15 
  2. ^ Lee, Diana (2007-08-08). ""Erotic-Cool" Culture in Japan".