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Erotic hypnosis is the practice of hypnosis for sexual purposes. This does not include hypnotherapy nor the therapeutic application of neurolinguistic programming and similar disciplines. Although often loosely referred to as "recreational hypnosis", recreational hypnosis is a broader subject, including practices like stage hypnosis and hypnosis for the enjoyment of the practice itself.
Reducing inhibitions and increasing arousal is a notable goal of erotic hypnosis. The placement of trigger words in the subject's mind as post-hypnotic suggestion to produce actions and experiences on-demand is a common practice. Erotic hypnosis can also include suggestions intended to improve sexual health.
Hypnosis is an increasingly popular practice within a dominance and submission relationship to reinforce power exchange and as a form of play. This ranges from hypnotically-induced orgasms to long-term conditioning. The act of hypnosis itself can be erotic and relationship-affirming for many power exchange couples as the subject surrenders control and opens themselves to mental vulnerability. In an interview published in the January 2015 issue of Bizarre, Alex Tsander, billed therein as "Britain's premier fetish hypnotist", discussing hypnotism in the BDSM context, explicitly distinguished between the use of hypnotic themes in role-play and "real" induced effects. However, the distinction is arguably ambiguous and where one ends and the other begins may be unclear. Tsander himself insists that there is no such thing as a "state of hypnosis" but that hypnotic influence can elicit an authentic sense of loss of control through manipulation of multiple "antecedent variables". In his 2014 book on the topic, "Beyond Games of Trance", Tsander repeatedly warns about the clearly defined ethical scope within which the techniques he outlines for achieving such results can be considered acceptable.