Escalade Sports

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Escalade Inc., known as Escalade Sports, is a sporting goods manufacturer, distributor, and retailer based in Evansville, Indiana. It trades on NASDAQ as ESCA.


In November 2019, CEO David L. Fetherman announced his intent to retire, but would stay on until a successor was chosen. In March 2020, Escalade announced a new CEO, Scott J. Sincerbeaux, formerly an executive at Wolverine World Wide.[1]

During the COVID-19 pandemic, Escalade received $5.6 million in federally backed small business loans as part of the Paycheck Protection Program. The company received scrutiny over this loan, which was aimed at small businesses. The company has access to a $50 million line of credit, has said they have a "strong balance sheet", and have seen increased demand for their products. Escalade paid the entire $5.6 million back on April 28, 2020, two days after the New York Times article.[2][3]

In October 2020, Escalade acquired American Heritage Billiards for $1.55 million.[4]

In 2022, Life Fitness agreed to sell its Brunswick Billiards business unit to Escalade for $32 million.[5]


  • Escalade Sports
  • Indian Industries, Inc.
  • Bear Archery, Inc.
  • EIM Company, Inc.
  • Escalade Insurance, Inc.
  • Escalade Sports Playground, Inc.
  • Harvard Sports, Inc.
  • SOP Services, Inc.
  • US Weight, Inc.
  • Wedcor Holdings, Inc.
  • Goalsetter Systems, Inc.
  • Lifeline Products, LLC
  • Victory Made, LLC
  • Victory Tailgate, LLC[6]


  1. ^ "Form 8-K filed by ESCALADE INC on 2020-04-01". Retrieved 29 April 2020. David L. Fetherman
  2. ^ "Form 8-K filed by ESCALADE INC on 2020-04-28". Retrieved 29 April 2020.
  3. ^ "Large, Troubled Companies Got Bailout Money in Small-Business Loan Program". Retrieved 28 April 2020.
  4. ^ "Escalade Sports Acquires American Heritage Billiards". 2020-10-16. Retrieved 2020-10-17.
  5. ^ Miller, Ben. "Life Fitness selling Brunswick Billiards to Escalade for $32 million". Chicago Business Journal. Retrieved 23 November 2022.
  6. ^ "Form 8-K filed by ESCALADE INC on 2020-03-24". Retrieved 29 April 2020.

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