Eso No Va a Suceder

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"Eso No Va a Suceder"
Single by Ha*Ash
from the album 30 de Febrero
Released8 August 2018 (2018-08-08)
Format
Recorded2017 in Miami, United States
Genre
Length3:40
LabelSony Music Latin
Songwriter(s)
Producer(s)
Ha*Ash singles chronology
"No Pasa Nada"
(2018)
"Eso No Va a Suceder"
(2018)
"¿Qué Me Faltó?"
(2019)
Music video
"Eso No Va a Suceder" on YouTube

"Eso No Va a Suceder" (transl. "That's Not Going To Happen") is a song written and recorded by the American musical duo Ha*Ash. It was released on August 8, 2018 as the third of the single from their fifth studio album 30 de Febrero (2017).[1][2]

Background and release[edit]

"Eso No Va a Suceder" was written by Ashley Grace, Hanna Nicole and Edgar Barrera and produced by Hanna, Barrera and Joe London.[3] The band started working on the song during the 1F Hecho Realidad Tour. It was confirmed the single to be the third single from the album in August 6, 2018.[4][5] The song went to Latin radio stations in early September.

Music video[edit]

A lyric video for "Eso No Va a Suceder" was released on November 28, 2017.[6] It was directed by Diego Álvarez.[7] Here they are dressed in white wedding dresses with yet another classy style. Some scenes show a white dress burning and torn, while Hanna is seen smashing a wedding cake.[6] It currently has over 60 million views.

The music video for "Eso No Va a Suceder" was released on August 8, 2018.[8][9][10] It was directed by Emiliano Castro and Ernesto Lomeli.[11][2] The video was filmed in Toluca, México. The video stars Ha*Ash with actress Renata Notni, TV host Natalia Téllez, and Instagram influencer Dhasia Wezka.[2] It currently has over 80 million views.

The acustic video for "Eso No Va a Suceder" was released on September 28, 2018.[12][13]

Comercial release[edit]

The track peaked at number 34 in the Latin Pop Songs charts in the United States.[14] In Mexico, the song peaked at number one on the Mexican Singles Chart, and Monitor Latino.[15][16] On November 11, 2018 the song was certified gold in México.[17]

Live performances[edit]

On November 11, 2018, the duo appeared on Premios Telehit, and also performed "Eso No Va a Suceder".[18]

Credits and personnel[edit]

Credits adapted from Genius.[3][19]

Recording and management

  • Recording Country: United States
  • Sony / ATV Discos Music Publishing LLC / Westwood Publishing
  • (P) 2017 Sony Music Entertainment México, S.A. De C.V.

Ha*Ash

Additional personnel

  • Edgar Barrera  – songwriting, edition, engineer, production
  • Joe London  – edition, engineer, production
  • Luis Barrera Jr  – edition

Official versions[edit]

  1. Eso No Va a Suceder (Album Version).[20]
  2. Eso No Va a Suceder (Acustic Version).[21]

Charts[edit]

Certifications[edit]

Region Certification Certified units/Sales
Mexico (AMPROFON)[26] Gold 30,000*

^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

References[edit]

  1. ^ "Ha*Ash Become Wedding Crashers in the New Video For Empowering Anthem 'Eso No Va A Suceder': Watch". Billboard. Retrieved July 9, 2019.
  2. ^ a b c Jr, Ruben Perez (August 9, 2018). "Ha*Ash Release "Eso No Va a Suceder" Video". Entertainment Rocks. Retrieved July 9, 2019.
  3. ^ a b Ha-Ash – Eso no va a suceder, retrieved July 9, 2019
  4. ^ "HaAsh on Instagram: "• 07/08/18 • 💍🚫 • #EsoNoVaASuceder • @programahoy • @dhasiawezka / @rennotni / @natalia_tellez"". Instagram. Retrieved July 9, 2019.
  5. ^ "HaAsh on Instagram: "Ya vieron el BEHIND THE SCENES de nuestro nuevo video "Eso No Va A Suceder" ? @dhasiawezka | @rennotni | @natalia_tellez 👰🏻👰🏻👰🏻 💍🚫 pueden…"". Instagram. Retrieved July 9, 2019.
  6. ^ a b HaAshVEVO (November 28, 2017), HA-ASH - Eso No Va a Suceder (Lyric Video), retrieved July 9, 2019
  7. ^ "HA*ASH lanzan su álbum 30 DE FEBRERO". Sony Music Entertainment México (in Spanish). December 4, 2017. Retrieved July 9, 2019.
  8. ^ HaAshVEVO (August 8, 2018), HA-ASH - Eso No Va a Suceder (Video Oficial), retrieved July 9, 2019
  9. ^ Eso No Va a Suceder (Video Oficial) by Ha-Ash, retrieved July 9, 2019
  10. ^ Ha*Ash - Eso No Va a Suceder (Video Oficial), retrieved July 10, 2019
  11. ^ "HA*ASH lanza el video oficial del sencillo "ESO NO VA A SUCEDER"". Sony Music Entertainment Latin. August 9, 2018. Retrieved July 9, 2019.
  12. ^ HaAshVEVO (September 28, 2018), HA-ASH - Eso No Va a Suceder (Versión Acústica), retrieved July 10, 2019
  13. ^ Ha*Ash - Eso No Va a Suceder (Versión Acústica), retrieved July 10, 2019
  14. ^ a b "Ha*Ash - Chart history > Latin Airplay". Billboard. Retrieved July 7, 2019.
  15. ^ a b "Mexico Espanol Airplay". Billboard. Retrieved July 7, 2019.
  16. ^ a b c monitorLATINO. "Monitor Latino, week September 10, 2018". charts monitorLATINO (in Spanish). Retrieved July 9, 2019.
  17. ^ "Ha*Ash abarrotó de nuevo el Auditorio Nacional y tuvo a Miguel Bosé, Prince Royce y Melendi como invitados". OCESA Seitrack (in Spanish). Retrieved July 11, 2019.
  18. ^ TIM, Televisa. "#Telehit25Años: sigue la cobertura en tiempo real". Telehit (in Spanish). Retrieved July 9, 2019.
  19. ^ "Ha*Ash - 30 De Febrero II". Discogs (in Spanish). Retrieved July 8, 2019.
  20. ^ 30 de Febrero by Ha-Ash, retrieved July 9, 2019
  21. ^ Eso No Va a Suceder (Versión Acústica) - Single by Ha-Ash, retrieved July 9, 2019
  22. ^ "Mexico Airplay". www.billboard.com. Retrieved July 7, 2019.
  23. ^ "-monitorLATINO". Top Digital monitorLATINO. Retrieved July 7, 2019.
  24. ^ a b "- monitorLATINO". Top Digital monitorLATINO. Retrieved July 9, 2019.
  25. ^ "-monitorLATINO". Top Digital monitorLATINO. Retrieved July 7, 2019.
  26. ^ "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved July 11, 2019. Type Ha*Ash or Ha-Ash in the box under the ARTISTA column heading and Jumpsuit in the box under TÍTULO