Ethnic Multicultural Media Academy
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The EMMA Awards promote diversity within the media industry by publicly recognizing the levels of excellence achieved by the multicultural community, and the qualities that each ethnic group brings to the professional and commercial success of the United Kingdom.
The EMMA Awards is a globally recognized awards ceremony. Lord Richard Attenborough received the 2001 Lifetime Achievement Award at the Grosvenor House Hotel, London. In the previous year EMMA honored Nelson Mandela.
The UK EMMAs were screened on the Internet in May each year and accompanied by an online voting system. The award categories were revamped for UK EMMA 2002 to reflect a more dynamic entertainment and information based awards ceremony. EMMA hopes that the awards will help to redefine the depth of global cultural diversity and the standards of professional achievement.
The patrons of the Ethnic Multicultural Media Academy (Awards) include Sir Trevor McDonald OBE, Dame Anita Roddick (Late), Donald Woods CBE (Late), Sir GK Noon, Lord Desai, Lord Ouseley, Darcus Howe and Jonathan Dimbleby. They have all backed EMMA since 1998.
- Ethnic Multicultural Media Awards, UK
- Anne-Marie Fortier Multicultural Horizons: Diversity and the Limits of the Civil Nation -- 2008 p46 "Like FoB, similarly youthful and 'beautifully proportioned' are the faces 'Celebrating Multicultural Britain' for the NatWest EMMA Awards 2003 and 2004. The poster from the Ethnic Multicultural Media Academy (EMMA) was launched as ..."
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