Etymology of London
The etymology of the name is uncertain. The stems Londin- and Lundin- are the most prevalent in names used from Roman times onward. The 12th-century account Historia Regum Britanniae asserts that the city's name is derived from the name of King Lud who once controlled the city. A variety of other theories have been proposed since.
Richard Coates, in the 1998 article where he published his own theory of the etymology, lists all the known occurrences of the name up to around the year 900, in Greek, Latin, British and Anglo-Saxon.
Most of the older sources begin with Londin- (Λονδίνιον, Londino, Londinium etc.), though there are some in Lundin-; but later examples are mostly Lundon- or London-, and all the Anglo-Saxon examples have Lunden- with various terminations. He observes that the modern spelling with <o> derives from a medieval writing habit of avoiding <u> between letters composed of minims.
The earliest written mention of London occurs in a letter discovered in London in 2016. Dated AD 65/70-80, it reads "Londinio Mogontio" which translates to "'In London, to Mogontius" 
Coates (1998) asserts that "It is quite clear that these vowel letters in the earliest forms, [viz., Londinium, Lundinium] both <o> and <u>, represent phonemically long vowel sounds". He observes that the ending in Latin sources before 600 is always -inium, which points to a British double termination -in-jo-n.
It has long been observed that the Anglo-Saxon form Lunden and the Welsh name Llundein cannot be directly derived from Common Brittonic *Londinjon. Following regular sound changes in the two languages, Welsh would have had *Lunnen or similar, and Old English would have *Lynden via i-mutation.
Coates (1998) tentatively accepts the argument by Jackson (1938)  that the British form was -on-jo-n, with the change to -inium unexplained. Coates speculates further that the -i- could have arisen by metathesis of the -i- in the last syllable of his own suggested etymon (see below).
Schrijver (2013) by way of explaining the medieval forms Lunden and Llundein considers two possibilities:
- In the local dialect of Lowland British Celtic, which later became extinct, -ond- became -und- regularly, and -ī- became -ei-, leading to Lundeinjon, later Lundein. The Welsh and English forms were then borrowed from this. This hypothesis requires that the Latin form have a long ī: Londīnium.
- The early British Latin dialect probably developed similarly as the dialect of Gaul (the ancestor of Old French). In particular, Latin stressed short i developed first into close-mid /e/, then diphthongised to /ei/. The combination -ond- also developed regularly into -und- in pre-Old French. Thus, he concludes, the remaining Romans of Britain would have pronounced the name as Lundeiniu, later Lundein, from which the Welsh and English forms were then borrowed. This hypothesis requires that the Latin form have a short i: Londinium.
Schrijver therefore concludes that the name of Londinium underwent phonological changes in a local dialect (either British Celtic or British Latin) and that the recorded medieval forms in Welsh and Anglo-Saxon would have been derived from that dialectal pronunciation.
Coates says (p. 211) that "The earliest non-mythic speculation ... centred on the possibility of deriving London from Welsh Llyn din, supposedly 'lake fort' (? or 'fort lake'). But llyn derives from British *Lind-, which is incompatible with all the early attestations.
H. D'Arbois de Jubainville suggested in 1899 that the name meant Londino's fortress. But Coates argues that there is no such personal name recorded, and that D'Arbois' suggested etymology for it (from Celtic *londo-, 'fierce') would have a short vowel. Coates notes that this theory was repeated by linguistics up to the 1960s, and more recently still in less specialist works.
Another suggestion, published in The Geographical Journal in 1899, is that the area of London was previously settled by Belgae who named their outposts after townships in Belgium. Some of these Belgic toponyms have been attributed to the namesake of London including Limé, Douvrend, and Londinières.
Among the first scientific explanations was from Giovanni Alessio in 1951. He proposed a Ligurian rather than a Celtic origin, with a root *lond-/lont- meaning 'mud' or 'marsh'. Coates' major criticisms are that this does not have the required long vowel (an alternative form Alessio proposes, *lōna, has the long vowel, but lacks the required consonant), and that there is no evidence of Ligurian in Britain.
Jean-Gabriel Gigot in a 1974 article discusses the toponym of Saint-Martin-de-Londres, a commune in the French Hérault département. Gigot derives this Londres from a Germanic root *lohna, and argues that the British toponym may also be from that source.
Coates (1998) proposes a Common Brittonic form of either *Lōondonjon or *Lōnidonjon, which would have become *Lūndonjon and hence Lūndein or Lūndyn. An advantage of the form *Lōnidonjon is that it could account for Latin Londinium by metathesis to *Lōnodinjon. The etymology of this *Lōondonjon would however lie in pre-Celtic Old European hydronymy, from a hydronym *Plowonida, which would have been applied to the Thames where it becomes too wide to ford, in the vicinity of London. The settlement on its banks would then be named from the hydronym with the suffix -on-jon, giving *Plowonidonjon and Insular Celtic *Lowonidonjon. The name of the river itself would be derived from the Indo-European roots *plew- "to flow, swim; boat" and *nejd- "to flow", found in various river names around Europe. Coates does admit that compound names are comparatively rare for rivers in the Indo-European area, but they are not entirely unknown. Lucy Wallace describes the derivation as "somewhat tenuous". The Museum of London is more positive, stating on its web site " although philologists now equate the name with the Indo-European word ‘plowonida’, meaning ‘fast-flowing river’ and referring to the Thames". The display on Roman London in the museum state the etymology as fact.
Historical and popular suggestions
The earliest account of the toponym's derivation can be attributed to Geoffrey of Monmouth. In Historia Regum Britanniae, the name is described as originating from King Lud, who seized the city Trinovantum and ordered it to be renamed in his honour as Kaerlud. This was then eventually slurred into Karelundein and then London. However, Geoffrey's work contains many fanciful suppositions about place-name derivation and the suggestion has no basis in linguistics.
Other fanciful theories over the years have been:
- William Camden reportedly suggested that the name might come from Brythonic lhwn (modern Welsh Llwn), meaning "grove" and "town". Thus, giving the origin as Lhwn Town, translating to "city in the grove".
- John Jackson, writing in the Gentleman's Magazine in 1792, challenges the Llyn din theory (see below) on geographical grounds, and suggests instead a derivation from Glynn din – presumably intended as 'valley city'.
- Some British Israelites claimed that the Anglo-Saxons, assumed to be descendants of the Tribe of Dan, named their settlement lan-dan, meaning "abode of Dan" in Hebrew.
- An unsigned article in The Cambro Briton for 1821 supports the suggestion of Luna din ('moon fortress'), and also mentions in passing the possibility of Llong din ('ship fortress').
- Several theories were discussed in the pages of Notes and Queries on 27 December 1851, including Luandun (supposedly "city of the moon", a reference to the temple of Diana supposed to have stood on the site of St Paul's Cathedral), and Lan Dian or Llan Dian ("temple of Diana"). Another correspondent dismissed these, and reiterated the common Llyn din theory.
- In The Cymry of '76 (1855), Alexander Jones says that the Welsh name derives from Llyn Dain, meaning 'pool of the Thames'.
- An 1887 Handbook for Travellers asserts that "The etymology of London is the same as that of Lincoln" (Latin Lindum).
- The general Henri Nicolas Frey, in his 1894 book Annamites et extrême-occidentaux: recherches sur l'origine des langues, emphasizes the similarity between the name of the city and the two Vietnamese words lœun and dœun which can both mean "low, inferior, muddy".
- Edward P. Cheney, in his 1904 book A Short History of England (p. 18), attributes the origin of the name to dun: "Elevated and easily defensible spots were chosen [in pre-Roman times], earthworks thrown up, always in a circular form, and palisades placed upon these. Such a fortification was called a dun, and London and the names of many other places still preserve that termination in varying forms."
- A New Variorum Edition of Shakespeare (1918) mentions a variant on Geoffrey's suggestion being Lud's town, although refutes it saying that the origin of the name was most likely Saxon.
- Coates, Richard (1998). "A new explanation of the name of London". Transactions of the Philological Society. 96 (2): 203–229. doi:10.1111/1467-968X.00027.
- Peter Schrijver , Language Contact and the Origins of the Germanic Languages (2013), p. 57.
- Jackson, Kenneth H. (1938). "Nennius and the 28 cities of Britain". Antiquity. 12: 44–55.
- D'Arbois de Jubainville, H (1899). La Civilisation des Celtes et celle de l'épopée homérique (in French). Paris: Albert Fontemoing.
- "The Geographical Journal". 1899.
- Alessio, Giovanni (1951). "L'origine du nom de Londres'". Actes et Mémoires du troisième congrès international de toponymie et d'anthroponymie (in French). Louvain: Instituut voor naamkunde. pp. 223–224.
- Gigot, Jean-Gabriel (1974). "Notes sur le toponyme "Londres" (Hérault)". Revue international d'onomastique. 26: 284–292.
- Wallace, Lucy (2015). The Origin of Roman London. Cambridge, UK: Cambridge University Press. p. 8. ISBN 9781107047570.
- "From Londinium to London". Museum of London. Retrieved 10 June 2016.
- Legends of London's Origins
- Prickett, Frederick (1842). "The history and antiquities of Highgate, Middlesex".
- Jackson, John (1792). "Conjecture on the Etymology of London". The Gentleman's Magazine. Longman, Hurst, Rees, Orme, and Brown.
- Gold, David L (1979). "English words of supposed Hebrew origin in George Crabb's English Synonymes". American Speech. Duke University Press. 51 (1): 61–64. doi:10.2307/454531. JSTOR 454531.
- "Etymology of 'London'". The Cambro Briton: 42–43. 1821.
- "Notes and Queries". 1852.
- Jones, Alexander (1855). The Cymry of '76. New York: Sheldon, Lamport.
- Baedeker, Karl (1887). London and Its Environs: Handbook for Travellers. K. Baedeker.
- Henry, Frey (1894). Annamites et extrême-occidentaux: recherches sur l'origine des langues. Hachette et Cie.
- Furness (ed), Horace Howard (1918). A New Variorum Edition of Shakespeare. J B Lipincott & co. ISBN 0-486-21187-8.