This article contains content that is written like an advertisement. (April 2015) (Learn how and when to remove this template message)
|Industry||Graphics Rendering / Information Technology / Holographic Entertainment|
|Daniel Zhang (CEO), Bruce Dell (CTO)|
Euclideon Pty Ltd is an Australian computer software company best known for a middleware 3D graphics engine, called Unlimited Detail. Euclideon is also the parent company and operator of Holoverse, a 'holographic entertainment centre' located on the Gold Coast, in Queensland, Australia. Euclideon claims that Unlimited Detail is based on a point cloud search engine indexing system and that the technology can provide 'unlimited graphics power', proposing it as a replacement for polygon-based rendering.
In 2010 Euclideon was the recipient of approximately $2 million, the largest grant awarded by the Australian Federal Government under its new Commercialisation Australia initiative. The funds provided by the grant are meant to support the implementation of multi-platform functionality, allowing Euclideon's technology to run on a variety of hardware platforms, including mobile phones and game consoles.
Unlimited Detail is described by Euclideon as a form of point cloud Search engine indexing system, which uses a large number of individual points to create models, instead of a more traditional polygon mesh. According to their description, the engine uses a search algorithm to determine which of these points are visible on-screen, and then displays only these points. On a 1024 × 768 display, for example, the engine would display only 786,432 visible points in each frame. As the engine is displaying the same number of points in every frame, the level of geometric detail provided is limited only by the amount of hard-drive space needed to store the point cloud data, and the rendering speed is limited only by the screen resolution.
Euclideon have previously described their technique as being a voxel rasterizer, but decided to use their own terminology such as "3D atoms" and "point cloud", saying that "that word [voxels] doesn't have the prestige in the games industry that it enjoys in medicine and the sciences".
In 2011, Euclideon gained worldwide attention online when it released a number of video demos showcasing its 'Unlimited Detail' technology, attracting both skepticism and interest from the gaming press. Minecraft developer Markus Persson was critical of the demos, arguing that Euclideon portrays the software as "revolutionary" while it may suffer the same limitations as existing voxel renderers. John Carmack said the technology has no chance of a game on current gen systems, but maybe several years from now. and Crytek's Cevat Yerli called the technology "definitely credible." Euclideon later released several interviews with CEO Bruce Dell responding to critics' concerns.
In September 2012 Bruce Dell filed a patent describing the rendering algorithm said to be used in Euclideon's software. The patent application was published on March 27, 2014.
The Unlimited Detail Engine was noted in a review of DigiDoc Scotland by CyArk, as "incredible" and "game changing". Shortly after, Euclideon was a sponsor and attendee at ILMF in Denver, 11–13 February 2013, showcasing Unlimited Detail enabled products.
In June 2013 a former employee of Euclidean claimed that a significant number of staff were let go, mentioning that clients were very impressed with Euclideon's technology and that plans are in place to develop the Infinite Detail engine to "a stage where it could eventually be utilised for games".
Euclideon appeared again in 2014 with a new video on their YouTube channel showcasing their solid laser scan technology and announced that they are currently working on 2 games and plan to open a gaming division in 2015.
In 2016 Euclideon released another video in which it shows a "revolutionary" take on the VR (virtual Reality) market claiming to have created real life hologram rooms. They've announced that they will open a 4D hologram room entertainment arcade on the 4th of June 2016 located at Southport, Queensland, Australia. The project itself goes under the name "Holoverse".  In August 2017, Euclideon developed multi-user hologram table, which allows four people to interact simultaneously with images projected onto the table surface.
In November 2018, Euclideon released a video unveiling what it calls a 'hologram arcade table'. In the video, Bruce Dell described it as an arcade table that uses 'holographic technology' to play games, and that the table 'creates objects out of light that float in the air about 90 centimetres away from the surface'. Euclideon displayed their hologram arcade table at IAPPA 2018 in Orlando, Florida.
Geoverse Suite is intended to allow users to view terabytes of point cloud data from laser scans of cities and terrain. The point cloud is intended to be viewable within a second of the file being loaded, and at high frame rate. It is stated that as opposed to be loaded into RAM, the data is streamed from a local hard drive or it can be streamed from a USB drive or over a network connection.
The Geoverse Suite currently contains two software products - Geoverse Massive Data Manager (Geoverse MDM) and Geoverse Convert. The software requirements for Geoverse MDM recommend 2 GiB of RAM.
Geoverse Convert is the tool that is used to convert typical mesh and point cloud formats into Euclideon's proprietary streamable UDS (Unlimited Detail Data Set) format.
Geoverse MDM allows users to view these UDS files using the Unlimited Detail technology. UDS files may be streamed from external servers or the internet without having to first download the files. It also contains standard industry features such as placing bookmarks, labels and taking measurements.
On 30 September 2013 - Merrick & Company (a $116 million geospatial technology firm), announced that it has signed an agreement with Euclideon to distribute the Geoverse software product line with North America.
In July 2013 - the Austrian company Meixner Imaging GmbH, part of Meixner Group - one of Europe's leading geospatial companies, have signed an agreement that appoints Meixner as the premium distributor for Geoverse software throughout Europe.
Solidscan is the latest software available to the public for purchase. Solidscan 'converts a laser scan into a solid, photo-realistic representation of the real world.'  Solidscan's technology significantly improves the visual quality of laser scanner data (which typically appears as a sparse array of points) while still keeping the dimensions of objects true-to-life.
Web streaming technology
In 2014, Euclideon released its first demo available for the public in the form of a web viewer. Codenamed 'udWeb', the technology allows users browsing using the Google Chrome browser to stream multi-gigabyte point cloud models through to their browser without a plugin. The demonstration appeared to be faster than traditional streaming approaches but no product has been released and the demo was taken down.
In June 2016, the company opened Holoverse, a 'holographic entertainment centre' in Southport funded by a grant from the Federal Government along with private equity, allowing visitors to step into hologram rooms and be "transported to other worlds".
In March 2017 the Gold Coast Bulletin announced that Euclideon will be opening numerous Holoverse centers around the world with the next center opening in Oman.  In November 2018, Euclideon announced that they will be opening their second Holoverse location in Muscat, Oman.
- "What is Unlimited Detail?". Euclideon. Retrieved 1 September 2016.
- "Technology explanation video, time 7:27 to 7:35". Archived from the original on 23 May 2013. Retrieved 3 August 2011.
- "Government grants pump $13 million into new inventions". StartUp Smart. 7 March 2011. Archived from the original on 13 August 2011. Retrieved 16 March 2011.
- "Commercialisation Australia – Euclideon Pty Ltd". Retrieved 3 August 2011.
- 15 March 2011. "Dear Supporters". Archived from the original on 25 November 2011. Retrieved 16 August 2011.
Polygon to voxel conversion is still young but is working as expected.
- "Digital Foundry vs. Unlimited Detail". 6 August 2011. Retrieved 15 August 2011.
- "AGDC - Archive 2003". Retrieved 18 August 2011.
- "Minecraft creator speaks out on Unlimited Detail claims - PC Games - Game - News - Atomic MPC". Retrieved 10 July 2012.
- "Minecraft Creator Calls Bullshit on 'Unlimited Detail' Graphics Hype". Retrieved 10 July 2012.
- "Infinite Detail And Euclideon: The Elephants In The Room | Kotaku Australia". Kotaku.com.au. Retrieved 3 July 2012.
- "Crytek finds Unlimited Detail "absolutely credible"". Retrieved 22 March 2017.
- "Unlimited Detail Interview". Retrieved 14 August 2011.
- "Euclideon & Unlimited Detail - Bruce Dell Interview". HardOCP. Retrieved 14 August 2011.
- WO patent 2014043735, Bruce Dell, "A COMPUTER GRAPHICS METHOD FOR RENDERING THREE DIMENSIONAL SCENES", published 2014-03-27
- "DigiDoc 2012 Recap". Retrieved 30 October 2012.
- http://www.hardocp.com/news/2013/06/06/euclideon_unlimited_detail_technology_status_update/ Euclideon Unlimited Detail Technology Status Update
- http://www.ausgamers.com/news/read/3310845/euclideon-point-cloud-rendering-tech-resurfaces-with-focus-on-geospatial-industry Euclideon Point Cloud Rendering Tech Resurfaces with Focus on Geospatial Industry
- http://www.pcgameshardware.de/Neue-Technologien-Thema-71240/News/Unlimited-Detail-Engine-Neues-Video-Engine-ohne-Polygone-1071125/ Unlimited-Detail-Engine: Neues Video von der vielversprechenden Engine ohne Polygone
- http://www.kotaku.com.au/2013/06/inside-euclideon-a-significant-portion-of-staff-let-go-but-infinite-detail-still-exists/ Inside Euclideon: A Significant Number Of Staff Let Go, But 'Infinite Detail' Still Exists
- http://techreport.com/review/27103/euclideon-preps-voxel-rendering-tech-for-use-in-games Euclideon preps voxel rendering tech for use in games
- Euclideon Makes World’s Most Realistic Graphics https://www.youtube.com/watch?v=5AvCxa9Y9NU
- Euclideon presents the first holo rooms https://www.youtube.com/watch?v=lTz_mHZAOCs
- "The world's first multi-user hologram table is here, on sale in 2018". newatlas.com. Retrieved 26 October 2017.
- Euclideon unveils the Hologram Arcade Table https://www.youtube.com/watch?v=mB4SAFOYVzU
- "The Australian Who Said He'd Change Video Games, Is Working In The Geospatial Industry". 27 May 2013.
- "Australia's Euclideon Unveils Geoverse, Promising to Revolutionise 3D Point Cloud Viewing". 5 September 2013.
- "Geoverse Convert". 3 January 2016.
- http://www.gisuser.com/content/view/31035/2/ Merrick & Company Announces Business Partnership with Euclideon
- "Meixner Signs Geoverse Agreement with Euclideon". www.gim-international.com.
- "News – Meixner Imaging". meixnerimaging.com.
- "SOLIDSCAN". 20 November 2015.
- "A 3D REPRODUCTION OF THE REAL WORLD. – Meixner Imaging". meixnerimaging.com.
- "Holoverse - The World's First Holographic Entertainment Centre!". Holoverse.
- Pidgeon, Aleisha (19 December 2015). "Visit different 3D worlds in world-first for the Gold Coast". Gold Coast Bulletin. News Corp Australia Network. Retrieved 28 April 2016.
- "Gold Coast Bulletin". goldcoastbulletin.com.au. Retrieved 22 March 2017.