Eugène Schueller

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Eugène Schueller
Eugène Schueller.jpg
Born
Eugène Paul Louis Schueller

(1881-03-20)20 March 1881
Paris, France
Died23 August 1957(1957-08-23) (aged 76)
Paris, France
Alma materChimie ParisTech
OccupationPharmacist and entrepreneur
Known forfounding L'Oréal
ChildrenLiliane Bettencourt

Eugène Paul Louis Schueller (20 March 1881 – 23 August 1957) was a French pharmacist and entrepreneur who was the founder of L'Oréal, the world's leading company in cosmetics and beauty. He was one of the founders of modern advertising.

Founding of L'Oréal[edit]

As a young French chemist of Alsatian paternal origin, Schueller graduated in 1904 from the Institut de Chimie Appliquée de Paris (now Chimie ParisTech). Schueller developed in 1907 an innovative hair-color formula, which he called Oréale. He formulated and manufactured his own products, and sold them to Parisian hairdressers. In 1909, he registered his company, the Société Française de Teintures Inoffensives pour Cheveux, the future L'Oréal. The guiding principles of the company that would become L'Oréal were put into place from the start: research and innovation in the interest of beauty.[citation needed]

Support for fascism[edit]

During the early twentieth century, Schueller provided financial support and held meetings for La Cagoule at L'Oréal headquarters. La Cagoule was a violent French fascist-leaning, antisemitic and anti-communist group whose leader formed a political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement) which in Occupied France supported the Vichy collaboration with the conquerors from Nazi Germany.[1]

L'Oréal hired several members of the group as executives after World War II, such as Jacques Corrèze, who served as CEO of the US operation. This involvement was extensively researched by Michael Bar-Zohar in his book, Bitter Scent.[2]

Family[edit]

Schueller's daughter, Liliane Bettencourt, was the widow of André Bettencourt with whom she had one daughter, Françoise Bettencourt Meyers, chairwoman of L'Oréal's board of directors and according to Bloomberg Billionaires Index the richest woman in the world and the 12th richest person in the world, with a net worth of USD 94,9 Billion as of January 2022. Françoise Meyers is married to Jean-Pierre Meyers, whose rabbi grandfather was murdered in Auschwitz, a Nazi concentration camp.[3] In 2017, Liliane Bettencourt was the wealthiest woman in the world, with holdings estimated at US$39.5 billion.[4]

Legacy[edit]

The head office of L'Oréal in Clichy, Hauts-de-Seine is named Centre Eugène Schueller.[5]

References[edit]

  1. ^ Malcolm Gladwell (March 28, 2011). "The Color of Money". The New Yorker. Archived from the original on May 5, 2012.
  2. ^ Bar-Zohar, Michael (1996). Bitter Scent: The Case of L'Oréal, Nazis, and the Arab Boycott. Dutton. ISBN 978-0-525-94068-5.
  3. ^ Liliane Bettencourt, L’Oréal Heiress Vexed by Swindling Case, Is Dead at 94 September 21, 2017
  4. ^ Liliane Bettencourt & family Accessed 2 March 2017
  5. ^ "World Presence." L'Oréal. Retrieved on 14 July 2010. "Centre Eugène Schueller 41, rue Martre 92117 CLICHY"

External links[edit]