In rhetoric, eunoia (Ancient Greek: εὔνοιᾰ, romanized: eúnoia, lit. 'well mind; beautiful thinking') is the goodwill a speaker cultivates between themselves and their audience, a condition of receptivity. In Book VIII of the Nicomachean Ethics, Aristotle uses the term to refer to the kind and benevolent feelings of goodwill a spouse has which form the basis for the ethical foundation of human life. Cicero translates εὔνοιᾰ with the Latin word benevolentia.
In popular culture
- Eunoia is a work by poet Christian Bök consisting of five chapters, each one using only one vowel.
- In the science-fiction television series Earth: Final Conflict, Eunoia is the name of the native language of the Taelon race. Bök was a consultant on that series and helped develop the language.
- The debut album of math rock band Invalids.
- In December 2015, the Ministry of Education in Singapore unveiled the name of a new junior College set to open in 2017, Eunoia Junior College. The unfamiliar name generated significant buzz in the Singapore community when it was first announced, including memes referencing Singlish homophones.
- Eunoia Technologies is the name of the firm Christopher Wylie founded after leaving Cambridge Analytica
- Iouea, a similarly short word with all the vowels.
- "Beautiful vowels". Today (BBC Radio 4). BBC.
Eunoia is the shortest word in English containing all five vowels - and it means "beautiful thinking". It is also the title of Canadian poet Christian Bok's book of fiction in which each chapter uses only one vowel.
- Garver, Eugene (1994). Aristotle's Rhetoric: An Art of Character. Chicago: University of Chicago Press. p. 112. ISBN 9780226284255.
- "The Family In Aristotle". Archived from the original on 2013-10-29. Retrieved 2017-08-27.
- Gloria Vivenza, "Classical Roots of Benevolence in Economic Thought," Ancient Economic Thought (Routledge, 1997) pp. 198–199, 204–208 online; Cicero's influence on patristic usage, Carolinne White, Christian Friendship in the Fourth Century (Cambridge University Press, 1992, 2002), pp. 16–17 online, 32, and p. 255, note 13.
- Definition: eunoia from Online Medical Dictionary
- Davis, Pete (2012). "Invalids discography". Bandcamp. Retrieved 2 January 2019.
- There’s going to be a new junior college called Eunoia; here’s how to pronounce it
- What kinda weird school name is this la sial?!
- The dictionary definition of eunoia at Wiktionary
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