Eureka Forbes

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Eureka Forbes
Industry Home Appliances
Founded 1982
Headquarters Mumbai, Maharashtra, India
Key people
Suresh Goklaney (Executive Vice-Chairman & MD) [1]
Products Water purification, Vacuum Cleaners, Air Purifiers, Security Systems
Number of employees
Parent Forbes & Company Ltd.[2]

Eureka Forbes Ltd is a consumer goods company based in Mumbai, India. It was founded in 1982 and is a part of the Shapoorji Pallonji Group.[3] Its product portfolio consists of water purification, vacuum cleaning, air purification and home security solutions. The company has a current base of 15 million consumers with more than 450 locations and 18,000 dealers in India. It also has a global footprint across 35 countries.[4]

The company has been recognized for supporting social initiatives such as EuroAble.[5]

The company delivers customized solutions to multiple institutions operating in different industrial spaces.


Eureka Forbes's products include water purifiers, vacuum cleaners, air purifiers, security solutions, lifestyle automation system & packaged drinking water solutions. The company has become well-known for its Aquaguard Water Purifiers range.

Products and services[edit]

Eureka Forbes sells products for household and institutional use. Its core products are consumer durable products which include water purifiers, security systems, air purifiers, vacuum cleaners and ancillary services. Forbes facility services and Forbes Pro Railway Solutions[6] are two of the services offered under the ambit of Industrial services. Their product Aquaguard purifiers are most selling water purifiers in India.

Forbes Pro Railway Service

Corporate Social Responsibilities[edit]

In 2000, the Eureka Forbes Institute of Environment(EFIE) was founded. It is a registered public charitable organization that creates and supports various social initiatives.[7]

Eureka Forbes in association with National Society for Equal Opportunities for the Handicapped NASEOH [8] launched EuroAble, a call centre manned by people with special needs.

EuroAble [9] is India’s first state-of-the-art call centre manned and operated entirely by people with special needs. This initiative facilitates their integration into the value chain and mainstream of society. Other efforts include ‘Nana Nani Parks’[10] for senior citizens to relax, free drinking water kiosk in public places and a partnership with World Vision to provide water filter units owned and run by women self-help groups during emergencies. They also have initiated the ‘Jagrut MumbaikarJagrut Mumbaikar’[11] programme, with the Police and Fire Brigade, an initiative that teaches citizens how to safeguard themselves.

Awards & Recognition[edit]

1. UNESCO Water Digest Award
In 2010, Eureka Forbes received six prestigious recognitions at the UNESCO Water Digest Awards, namely Best Complete Domestic Water Solutions Provider, Best Domestic Non-electric Water Purifier for AquaSure Storage Water Purifiers, Distinguished R&D/Technological Breakthrough for Aquaguard Total Sensa SMP+, Distinguished Domestic Water Purifier Ultra Violet/Ultra Filtration/Nano Filtration for Aquaguard Total Infiniti, Best Domestic Water Purifier RO for Aquaguard Total Protec+ and Upcoming Water Company for Forbes Water.

In 2012, Eureka Forbes received three awards at the 6th Water Digest Awards for Best Domestic Water Purifier RO for Aquaguard Enhance Green RO, Best Domestic Water Purifier UV for Aquaguard Enhance UV and Best Water Purifier Award in the Storage Non-Electric category’ for AquaSure Amrit.

2. Best Place to Work
In 2015, Eureka Forbes was listed in India's 'Best Places to Work For'.

3. A Case Study at Harvard Business School
Inducted as a case study in the curriculums of the prestigious Harvard Business School.

External links[edit]