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||It has been suggested that this article be merged into Value brands in the United Kingdom. (Discuss) Proposed since July 2013.|
|Founder||AMS Sourcing B.V.
Euro Shopper is a discount brand of everyday commodities developed and marketed by AMS Sourcing B.V.. It was introduced to the market in 1996 and branded products have been sold by some of the AMS members in different countries in Europe ever since. In all stores owned by the Dutch Ahold group, all Euro-Shopper products are completely phasing out to become AH Basic.
Most Euro Shopper products are commodities with long shelf life. There are both national products, sold in only one country, and international products, sold in all countries. On 10 December 2012, sales of Euro Shopper products hit £150m.
From April 2013 to 2014, Both ICA Sweden and Ahold are currently phasing out Euro Shopper branded products replacing them with their own brands, ICA Basic in Sweden and AH Basic in all countries where they have stores. 
AMS members selling Euro Shopper branded products as of 2008
|Albert Heijn (Ahold)||Netherlands, Belgium, Curaçao, Germany|
|ICA AB||Sweden, Norway|
|Jeronimo Martins & Filhos SA||Portugal|
|Albert (Ahold)||Czech Republic|
|Premier Stores (Booker Group),
-  Archived August 20, 2013, at the Wayback Machine.
- "Euro Shopper sales hit £150m". ConvenienceStore.co.uk. Retrieved 1 November 2014.
- Door: Sander Grégoire. "Waarom u nooit meer Euro Shopper in de schappen van Albert Heijn zult vinden". De Volkskrant. Retrieved 1 November 2014.
- "Nytt märke – samma gamla skåpmat". Aftonbladet. Retrieved 1 November 2014.
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