Evelyn Lauder

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Evelyn Lauder
Evelyn Hausner

August 12, 1936
DiedNovember 12, 2011(2011-11-12) (aged 75)
NationalityAustrian American
(m. 1959; died 2011)
ChildrenWilliam P. Lauder
Gary Lauder

Evelyn Lauder (née Hausner; August 12, 1936 – November 12, 2011)[1] was an Austrian American businesswoman, socialite and philanthropist who has been credited as one of the creators and popularizers of the pink ribbon as a symbol for awareness of breast cancer.[2]

Early life[edit]

She was born Evelyn Hausner in 1936 in Vienna, Austria, to a Jewish family.[3] Lauder’s family fled Nazi-occupied Austria in 1938, using their household silver to get visas to Belgium. They then moved on to England where her mother was sent to an internment camp on the Isle of Man and Evelyn was placed in a nursery. The family arrived in New York City in 1940.[4][5][6][7]

She graduated from Hunter College High School in 1954.[8] She then attended Hunter College, part of the City University of New York, where she studied Psychology and Anthropology and also where she met her future husband, Leonard Lauder, then a trainee naval officer, on a blind date.[7] She graduated from Hunter College in 1958.[9] The couple were married on July 5, 1959.[9] After the marriage, she worked for several years as a public school teacher in Harlem before leaving to work with her husband at the company founded in 1946 by her mother-in-law, Estée Lauder, which at the time sold six products: a red lipstick, creams, lotions, and Youth Dew fragrance in a bath oil.[7][10]


Lauder was the Senior Corporate Vice President of the Estée Lauder Companies and a member of the board of overseers at the Memorial Sloan-Kettering Cancer Center.[11] A 1995 profile in The New York Times called her "an immaculately turned-out, awesomely organized woman" who had started to fill the public role that had been filled by her mother-in-law, Estée Lauder.[10]

Lauder, an executive at Estée Lauder, created the Clinique brand name and developed its product line.[12] She worked as the training director for Clinique and was the first person to wear the trademark white lab coat, now worn by Clinique salespeople at cosmetic departments worldwide.[12]

Breast cancer activist[edit]

Lauder personally raised much of the $13.6 million that went to create the Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center, which opened in October 1992 and focuses on the treatment and diagnosis of breast cancer. She helped raise an additional $5 million to create an endowment to be used to fund clinical research there.[10]

Self magazine's first annual issue for National Breast Cancer Awareness Month came after an April 1991 lunch at the 21 Club, at which Lauder discussed ideas for articles about breast cancer with her friend Alexandra Penney, who was then serving as editor of Self.[13]

Together with Penney, Lauder established The Breast Cancer Research Foundation and formalized the pink ribbon as a symbol for breast cancer awareness as part of Self magazine's second annual Breast Cancer Awareness Month issue in 1992. Penney's inspiration to improve on the success of the magazine's first annual issue was to create a ribbon that would be placed in Estee Lauder's New York City stores. Lauder made the commitment to have the ribbons placed on the company's cosmetics counters across the United States.[11][14]

By 1993, Lauder had overseen the creation of a new shade called Pink Ribbon that was part of her personal and corporate effort to raise breast cancer awareness. Her husband paid for the cost of registering The Breast Cancer Research Foundation in all 50 states. By the start of 1995, some $900,000 had been raised for the foundation, including $120,000 from the sale of Pink Ribbon lipstick and blusher and $190,000 from the sale of the Clinique Berry Kiss pink lipstick.[10]

By October 2008, the Estée Lauder Companies estimated that the firm's Breast Cancer Awareness Campaign had raised $335 million towards research and distributed 80 million pink ribbons.[15]

Following Lauder's death, Delta Air Lines, which had already dedicated one of its Boeing 767-400ER long-haul planes in honor of the Breast Cancer Research Foundation that Lauder founded and painted it in a pink livery while Lauder was living, re-christened and renamed the same plane in her memory.[16]

Personal life[edit]

She was married to Leonard Lauder, former Chairman of the Estée Lauder Companies, from 1959 until her death. They had two sons: William P. Lauder[17] and Gary M. Lauder, Managing Director of Lauder Partners LLC.[17][18]


Evelyn Lauder died at home in Manhattan from complications of nongenetic ovarian cancer.[19] She was a longtime resident of Palm Beach, Florida.[12] A private funeral service was held at the Central Synagogue in New York City.[6]

Awards And Nominations[edit]

Double Helix Medal


  1. ^ Horyn, Cathy (November 12, 2011). "Evelyn H. Lauder, Champion of Breast Cancer Research, Dies at 75". The New York Times.
  2. ^ "Evelyn Lauder, who created breast cancer's pink ribbon, dies at 75". CNN. 2011-11-13. Retrieved 2011-11-13.
  3. ^ Jewish News: "Passing of Evelyn Lauder marked by Jewish activists against breast cancer" November 16, 2011
  4. ^ "Archived copy". Archived from the original on 2012-05-25. Retrieved 2011-11-13.CS1 maint: archived copy as title (link)
  5. ^ Jerusalem Post: "Breast cancer ‘pink ribbon’ pioneer dies" By JORDANA HORN November 15, 2011
  6. ^ a b Women's Wear Daily: "Remembering Evelyn Lauder" By Julie Naughton and Pete Born November 15, 2011
  7. ^ a b c The Telegraph: "Obituary: Evelyn Lauder" December 25, 2011
  8. ^ "Hunter College Campus Schools ~Notable Alumnae/i". Hunter College Campus Schools. Archived from the original on 19 September 2014. Retrieved 19 September 2014.
  9. ^ a b Staff. "Miss Hausner Wed To Leonard Lauder", The New York Times, July 6, 1959. Accessed January 11, 2008.
  10. ^ a b c d Nemy, Enid. "AT WORK WITH: Evelyn Lauder; From Pink Lipstick To Pink Ribbons", The New York Times, February 2, 1995. Accessed January 11, 2008.
  11. ^ a b Romans, Christine. "Life savings gone, 'Madoffed' best-selling writer back at work", CNN, January 9, 2009. Accessed January 11, 2009.
  12. ^ a b c Dargan, Michelle (2011-11-13). "Service to be Monday for Evelyn Lauder, beauty exec and pink ribbon co-creator". Palm Beach Daily News. Archived from the original on 2012-05-13. Retrieved 2011-11-13.
  13. ^ Brozan, Nadine. "Chronicle", The New York Times, September 21, 1991. Accessed January 11, 2009.
  14. ^ Fernandez, Sandy M. "Pretty in Pink" Archived 2007-12-18 at the Wayback Machine, Breast Cancer Action reprinted from MAMM, June/July 1998. Accessed January 11, 2009.
  15. ^ Breast Cancer Awareness Campaign Archived 2009-02-07 at the Wayback Machine, Estée Lauder Companies. Accessed January 11, 2009.
  16. ^ Delta Dedicates 'Pink Plane' to The Breast Cancer Research Foundation® Founder Evelyn Lauder, accessed December 8, 2014
  17. ^ a b Estee Lauder Company website press release: " The Estée Lauder Companies Mourns the Death of Evelyn H. Lauder" November 11, 2011
  18. ^ New York Times: "WEDDINGS; Laura B. Heller and Gary M. Lauder" September 25, 1994
  19. ^ Salazar, Cristian (November 12, 2011). Lauder, maker of breast cancer's pink ribbon, dies, Associated Press

External links[edit]