Eventbrite

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Eventbrite
Type of business Private
Type of site
Ticket sales
Available in English, German, French, Spanish, Dutch, Italian, Portuguese, Swedish
Founded San Francisco, California, U.S.
Headquarters San Francisco, United States
Area served Worldwide
Key people Julia Hartz (Co-Founder & CEO) Kevin Hartz (Chairman) Renaud Visage (CTO)
Employees 500+[citation needed]
Website www.eventbrite.com
Launched 2006
Current status Active

Eventbrite is a platform that allows event organizers to plan, promote, and sell tickets to events (event management) and publish them across Facebook, Twitter and other social-networking tools directly from the site's interface.[1] It also enables attendees to find and purchase tickets to these experiences. Headquartered in San Francisco, Eventbrite opened their first international office in the UK in 2012. The company now has local offices in Nashville, London, Cork, Amsterdam, Dublin, Berlin, Melbourne, Mendoza, and São Paulo.[2] The company generates revenue by charging organizers a fee of 2.5% of the ticket price plus 99 cents per ticket sold, but does not charge any fee for free events.[2]

In March 2017, Eventbrite purchased D.C.-based event tech startup nvite for an undisclosed sum.[3]

On June 9th, 2017 Eventbrite purchased Ticketfly from Pandora for $200 million.[4]

Founders[edit]

Eventbrite was founded in 2006 by Kevin (Co-Founder and Executive Chairman) and Julia Hartz (Co-Founder and CEO) and Renaud Visage (Co-Founder and CTO). Prior to his position at the company, Kevin Hartz was involved with PayPal and the Co-Founder and CEO of Xoom Corporation, an international money transfer company.[5] Julia Hartz, wife of Kevin, was raised in Santa Cruz, CA. After studying broadcasting at Pepperdine University, she became a creative executive at FX Network in Los Angeles. Soon after the two became engaged, she moved to the Bay Area and helped co-found Eventbrite. Renaud Visage built the Eventbrite site platform. Visage started his career as a consultant with Geomatrix Consultants. He later became the Director of Engineering with Zing Networks. He has a Master of Engineering from Cornell University and from École centrale de Lyon in France.[5]

Funding[edit]

On March 18, 2011 Eventbrite raised $50 million in Series E Financing led by Tiger Global.[6] On April 22, 2013, Eventbrite raised another $60 million in growth capital financing led by Tiger Global, and including T. Rowe Price.[7] This brought their total funding to $140 million. Previous funding involved firms including Sequoia Capital, DAG Ventures and Tenaya Capital.[8]

Products[edit]

Eventbrite’s platform and mobile apps serve two audiences: the people who organize events of all types and sizes and the people who attend these events.

Hundreds of thousands of event organizers use Eventbrite to streamline all aspects of their event management — from selling tickets, collecting payment and tracking sales, maximizing event promotion, managing attendees and information, to enabling event entry for attendees. Specific solutions for event organizers include:

→ Eventbrite platform Customize, post and promote your online event listing for free. You can also sell tickets, collect payment, manage event registrations, and issue tickets to attendees.

→ Eventbrite Organizer (formerly At The Door, Entry Manager) - Monitor ticket sales, scan tickets, check-in guests, track event attendance, and sell tickets on-site. Available for free on iOS and Android devices.

→ Eventbrite RFID - Manage access at the event with a RFID (radio-frequency identification) solution. Includes cashless capabilities, self-service wristband tracking, on-site fulfillment, and order management tools.

→ Reserved Seating - Create a custom seat map of the venue with Seat Designer to sell reserved seating tickets. Attendees can pick their own seats or get best assigned seats.

→ Queue by Eventbrite - Planning and collaboration tools that complement Eventbrite’s ticketing and entry management capabilities to provide a comprehensive solution for venues. Includes Booking Calendar to manage holds and collaboration sandbox for notes and documents.

→ Eventbrite Payment Processing - Processes major credit and debit card payments, and integrates with Apple Pay, Android Pay, SEPA Direct Debit, SOFORT, iDEAL, Boleto Bancário, and Affirm to collect money for ticket sales. Available for 8 currencies.

→ Eventbrite Analytics - Charts and downloadable reports on ticket purchasing and trends, attendee demographics, discount code usage, sales by ticket type, attendance and no shows.

→ Eventbrite Spectrum - Ecosystem of over 130 extensions built with other software leaders leveraging Eventbrite’s API to work seamlessly with Eventbrite’s platform.


Tens of millions of event attendees use Eventbrite every year to discover a variety of live experiences and get tickets on a safe, easy-to-use platform. Specific solutions for attendees include:


→ Eventbrite Directory - Search or browse for events by name, category, type, location, date, and price.

→ Eventbrite App - Pull up your Eventbrite ticket in the app to get into events. Get event recommendations, find upcoming events, see which events your friends are attending, share events with friends. Works with Apple Wallet, Apple Watch and Android Wear. Available for free on iOS and Android devices.

→ Rally by Eventbrite - Get local event recommendations, save events, invite tool to communicate and coordinate with friends. Available for free on iOS devices.

Competition[edit]

Eventbrite was the first major player in this market in the US[9] and as such saw the benefits of being a 'first mover' in the market. Since the launch of Eventbrite many alternatives have been developed and are now fighting for recognition. Capterra, the software comparison site, lists 204 ticketing systems available.[10] These are direct and indirect competitors, some of whom are aimed at a niche audience such as music or sports. Eventbrite announced they were not looking to go public immediately in 2015.[11]

See also[edit]

Other meeting exchange networks[edit]

References[edit]