Everest Home Improvement

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Everest
Private
Industry Home improvement
Founded 1965
Headquarters Cuffley, Hertfordshire, England
Services double glazing, home improvement
Owner Better Capital LLP
Website www.everest.co.uk

Everest Home Improvement (Everest Ltd) is a British double glazing and home improvement company.[1] Peter Mottershead is the company's CEO.[2]

History[edit]

In 1965, Everest was founded and became one of the first companies in the market of double glazing.[1] In what became a very fragmented market,[3] with over 3,000 companies,[1] the company grew to become the second biggest in the UK market by sales[1] and turnover[3] with 2.5% of the market (£165m sales) by 2009,[1] later rising to 3%.[3]

Private Equity firm Better Capital acquired the company in March 2012 for £25 million.[4] In November 2013, the company won the Interactive Media Awards in content, design, functionality, high standards of compliance and usability.[5][6]

In 2014, Everest windows introduced triple glazing to the volume market.[7][8]

Everest Windows were awarded Sales Team of the Year runner up and Sales Director of the Year runner up at the British Excellence in Sales & Marketing Awards in March 2015.[9]

Organisation[edit]

The company is headquartered in Cuffley, Hertfordshire and has manufacturing plants in Sittingbourne, Kent and Treherbert, Wales and [1][2] employs its own product development team, design team, installation team and sales team. The company employed over 1,000 people in 2009, each operating as a franchisee.[1]

Accreditations[edit]

Everest Windows is accredited by the British Board of Agrément (BBA),[10] the British Standards Institute (BSI),[11] The Glass and Glazing Federation (GGF),[12] The Conservatory Association,[13] The Fenestration Self-Assessment Scheme (FENSA)[14] and Interlay.[15] The company also carries the Government Endorsed Standards Trust Mark through the GGF.[16][17]

Advertising[edit]

Tan Hill Inn[edit]

Everest's slogan "Fit the best. Everest," written by advertising executive Rod Allen, was made memorable by the company's first television advert in the 1980s.[18] Filmed in 'Britain's highest pub' the Tan Hill Inn in Tan Hill, North Yorkshire, it attempted to showcase the draught-proofing of Everest double glazing by having television personality Ted Moult dropping a feather on one side of the pubs double-glazed windows, while a gale raged outside.[1][18][19] A new version of the advert featuring Craig Doyle, was produced in 2008.[20] It created some controversy after local planning officials recognized that Everest had not properly authorized the improvement work done to the filming location, as is required for commercial premises.[21][22]

Advertising bans[edit]

In 2008, the Advertising Standards Authority (ASA) banned the Everest Windows television advert for potentially misleading consumers as to the amount of hot water generated by a solar panel.[23] The advert was subsequently amended and allowed to be shown in the amended form.[23]

In 2011, the ASA banned an Everest ad for solar panels following claims of misleading consumers regarding potential cost savings.[24][25]

Which? Investigations[edit]

A report in April 2010 by consumer organisation Which? claimed that of 14 companies it investigated selling double glazing on the doorstep, most were employing "cowboy" sales tactics.[26][27][28] The report also added that while consumers trust local suppliers, they still prefer the national sellers because of their quality of products and long warranties.[29][30][31]

Turnover[edit]

During 2013, employing over 2,000 staff, the total operating profits for 2012-2013 were over £5.1 million.[32]

Products[edit]

  • Double and triple glazing
  • Secondary glazing
  • uPVC windows
  • Aluminium windows
  • Timber windows
  • BiFold doors
  • Conservatories (uPVC aluminium and timber)
  • Orangeries (uPVC aluminium and timber)
  • Tiled-roof extensions
  • Patio doors and French doors
  • Front doors (uPVC aluminium and timber)
  • Back doors (uPVC aluminium and timber)
  • Driveways
  • Patios
  • Synthetic grass
  • Roofline (guttering, soffits and bargeboards)
  • Flat roofs
  • Garage doors (steel, aluminium and timber)
  • Security systems

References[edit]

  1. ^ a b c d e f g h James Hall (October 11, 2009). "Cleaning up on windows is just the start for Everest chief". Retrieved November 14, 2014. 
  2. ^ a b "Everest launches its first ever National Sales Academy in St Albans". October 15, 2014. Retrieved November 14, 2014. 
  3. ^ a b c James Hurley (January 24, 2011). "Everest's profits climb 30pc as cost-cutting pays off". Retrieved November 24, 2014. 
  4. ^ "Moulton’s Better Capital buys Everest Windows for £25m". March 29, 2012. Retrieved November 24, 2014. 
  5. ^ "Interactive Media Awards". Archived from the original on September 4, 2012. Retrieved November 24, 2014. 
  6. ^ Nicola Keene (November 6, 2013). "MBA wins Best in Class with Everest website redesign". Retrieved November 24, 2014. 
  7. ^ Gary Farmer (March 3, 2014). "Triple glazing: the green solution to Scotland’s Baltic Weather". Retrieved November 24, 2014.  C1 control character in |title= at position 47 (help)
  8. ^ Virginia Blackburn (June 16, 2014). "Everest reviews product range to focus on customers". Retrieved March 2, 2015. 
  9. ^ "Everest Excels in British Excellence in Sales and Marketing Awards". Retrieved June 25, 2015. 
  10. ^ "Window Energy Ratings Certificate 07/B011" (PDF). January 2011. Retrieved November 24, 2014. 
  11. ^ "Everest". Retrieved November 24, 2014. 
  12. ^ "Everest Home Improvements". Retrieved November 24, 2014. 
  13. ^ "Everest Home Improvements". Retrieved November 24, 2014. 
  14. ^ "Everest Windows". Retrieved November 24, 2014. 
  15. ^ "Interlay Members List". Retrieved November 24, 2014. 
  16. ^ "TrustMark glazier". Retrieved November 24, 2014. 
  17. ^ McGregor, Stephen (September 18, 1984). "Doorstep trade war of double glazing firms". The Glasgow Herald. 
  18. ^ a b "Stag party suspected after Everest advert memorabilia is stolen from Britain's highest pub". December 16, 2010. Retrieved November 24, 2014. 
  19. ^ "Ted moults everest tv ad the best ever". Retrieved November 24, 2014. 
  20. ^ Gavin Newsham (June 13, 2008). "The Hard Sell". Retrieved November 24, 2014. 
  21. ^ Paul Stokes (May 30, 2008). "England's highest pub in television advert planning row". Retrieved November 24, 2014. 
  22. ^ "Top pub's solar panel TV advert fight". May 30, 2008. Retrieved November 24, 2014. 
  23. ^ a b Ben Hall (October 22, 2008). "Everest ad banned over solar claim". Retrieved November 24, 2014. 
  24. ^ "'Misleading' solar panel advert banned". September 10, 2011. Retrieved November 24, 2014. 
  25. ^ Paul Newton (September 8, 2011). "ASA bans 'misleading' solar PV ad". Retrieved November 24, 2014. 
  26. ^ "Solar heat suppliers 'acting like cowboys'". April 24, 2008. Retrieved November 24, 2014. 
  27. ^ Martha Hickman (April 26, 2010). "Major solar panel firms 'misleading consumers'". Retrieved November 24, 2014. 
  28. ^ Alastair Jamieson (April 25, 2010). "Solar heating rip-off exposed by undercover probe". Retrieved November 24, 2014. 
  29. ^ "Best double glazing firms revealed by Which? poll". April 19, 2012. Retrieved November 24, 2014. 
  30. ^ "Double glazing sales tactics exposed". June 23, 2010. Retrieved November 24, 2014. 
  31. ^ "How Everest is changing the double glazing game". June 16, 2014. Retrieved November 24, 2014. 
  32. ^ "Everest Climbs Back To Profitability". May 21, 2014. Retrieved November 24, 2014. 

External links[edit]