Everlast (boxing)

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Everlast Worldwide Incorporated
Subsidiary
Industry Sporting goods
Founded The Bronx, New York, US (1910; 105 years ago (1910))
Founder Jacob Golomb
Headquarters New York City, US
Area served
Worldwide
Key people
Neil Morton (President)
Products Boxing equipment & apparel
Parent Sports Direct[1]
Website www.everlast.com

Everlast is an American brand active in the design, manufacturing, licensing and marketing of boxing, mixed martial arts and fitness related sporting goods equipment, clothing, footwear, and accessories. Based in Manhattan, Everlast's products are sold in more than 75 countries.

History[edit]

In 1910, 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season, and began making suits that he guaranteed would last for a full year. He gave them the name "EVERLAST". Everlast transformed into a small retail store that carried a full line of sports equipment, best known as the major supplier of boxing equipment.

In 1917, the young Jack Dempsey called on Everlast for specialized boxing equipment, resulting in the development of the brand's first boxing headgear that would last more than 15 rounds of intensive training. Everlast evolved into the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries.[citation needed]

In 1958, Ben Nadorf purchased 50% of Everlast Sports Mfg. Corp from Daniel Golomb.

In 1995, Ben Nadorf became sole owner of Everlast Sports Mfg. Corp.

In 2000, Active Apparel Group [AAGP] acquired the Everlast brand and boxing equipment.

In 2007 UK-based Brands Holdings acquired Everlast Worldwide.[2]

Based in Manhattan, the Everlast brand is represented in over 75 countries and holds over 65 licensees worldwide.

The company has taken home the World MMA Award for Best Technical Equipment Brand 5 times, including most recently in 2014.

Products[edit]

Everlast produces a large quantity of boxing and MMA gloves for all types of training. Boxing-related equipment such as heavy bags, speed bags, and headgear are among other products made by the brand. Everlast has granted a large number of licenses for a diverse range of products including men's and women's athletic apparel, sports-nutrition products, and athletic footwear. The company's products are marketed globally, and its international business is predominantly conducted through distributorship arrangements.

Everlast has designed various trademarked technologies that cushion the hands and wrist (EverGel,) regulate body temperature (EverCool) wick away moisture (EverDri) and fight the growth of bacteria and microbes (EverFresh.) Everlast products are used in amateur and professional boxing competitions, as well as in boxing and MMA gyms and training camps.

Everlast has been providing equipment for reality TV shows like the The Contender and The Biggest Loser, as well as popular fitness magazines, feature films, and much more.

Sponsorships[edit]

Everlast has a roster of athletes signed under its name, including NFL star Reggie Bush, Heavyweight World Champion, Deontay Wilder, and 2x Champ, Canelo Alvarez.

Everlast assists in running the annual NY Golden Gloves competition, the most prestigious amateur tournament in the country. About 900 boxers compete each year. Everlast has also assisted in other Golden Gloves programs from other states.

Everlast works with various community outreach programs, including PHIT America, Pro Camps, and much more.

References[edit]

External links[edit]