Every Time (song)

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"Every Time"
Single by Janet Jackson
from the album The Velvet Rope
B-side "Accept Me"
Released November 17, 1998 (1998-11-17)
Format
Genre Pop
Length 4:17
Label Virgin
Writer(s)
Producer(s)
  • Janet Jackson
  • Jimmy Jam and Terry Lewis
Janet Jackson singles chronology
"You"
(1998)
"Every Time"
(1998)
"Ask for More"
(1999)

"Every Time" is a song by American singer Janet Jackson from her sixth studio album, The Velvet Rope (1997). The ballad was released as the album's sixth and final single in late 1998. Jackson only performed the song on the first few dates of The Velvet Rope Tour.

Critical response[edit]

Billboard's review was positive, stating, "'Every Time' ranks with (Jackson's) most memorable ballads, such as "Let's Wait Awhile" and "Again," calling on the things that make Janet so effective with this type of delicate material: Her voice quivers with emotion as she practically whispers about the promise and fear of an imminent romance, while steadfast writer/producer team Jimmy Jam and Terry Lewis wrap her vocal around a beautiful and sensuous chorus. This song sounds so perfect with the more civil pace of fall, it's an easy decision across the board, at top 40, AC, and R&B. Absolutely destined to be one of her greats."[1]

Chart performance[edit]

The single performed poorly on international charts, peaking at number fifty-two in Australia, number sixty-seven in Germany, and number ninety-five in France. In the U.S. it failed to chart on the Billboard Hot 100, but peaked at number twenty-five on the Bubbling Under Hot 100 Singles chart.

Music video[edit]

The video was directed by Matthew Rolston and shows Jackson partially nude in several water. A strong theme of green is seen in the video through lighting, the fabric surrounding Janet's body and her contact lenses. Shadows, camera tricks, and a piece of fabric are used to keep her inexplicitly nude. Through the whole video, she is seen on the water. The video was filmed in the then-new Therme Vals spa in Vals, Graubünden, in the Swiss Alps, and released in November 1998 as part of MTV's "Spankin' New Music Week". It received minor play in the United States. The video is featured on the limited bonus-DVD edition of 2001's All for You as well as the 2004 DVD From Janet to Damita Jo: The Videos.

Britney Spears' "Everytime" has been compared to Jackson's video for "Every Time," with a critic noting, "The original pop queen Janet bared all in a blue lagoon for her “Every Time” video. A little less glam, Britney’s tub scene in her “Everytime” video proved dark foreshadowing into her troubled world." Rihanna's "Stay" music video was also compared to both Spears and Jackson's "Everytime" videos, saying "Rihanna isn’t the first pop star to brood in a bathtub. Janet Jackson and Britney Spears also bared their emotion immersed in water."[2]

Track listings[edit]

UK promo CD single (VSCDJ1720)[3]
  1. "Every Time" (album version) – 4:17
UK CD single (VSCDT1720)[4]
  1. "Every Time" (album version) – 4:17
  2. "Every Time" (Jam & Lewis Disco Remix) – 4:10
  3. "Accept Me" – 4:07
U.S. promo CD single (DPRO-13637)[5]
  1. "Every Time" (album version) – 4:17
  2. "Every Time" (Call Out Hook) – 0:21
European 12" single (VST1720)[6]
  1. "Every Time" (album version) – 4:17
  2. "Every Time" (Jam & Lewis Disco Remix) – 4:10
  3. "Every Time" (Jam & Lewis Disco Remix Instrumental) – 4:10
Japanese CD single (VJCP-12093)[7]
  1. "Every Time" (album version) – 4:17
  2. "I Get Lonely" (Jason's Special Sauce Dub) – 6:44
  3. "I Get Lonely" (The Jason Nevins Radio Remix) – 3:13

Official versions[edit]

  • Album version – 4:17
  • Jam & Lewis Disco Remix – 4:10
  • Jam & Lewis Disco Remix Instrumental – 4:10
  • Call Out Research Hook – 0:21

Charts[edit]

Chart (1998/1999) Peak
position
Australian Singles Chart[8] 52
Dutch Top 40[9] 29
French Singles Chart[10] 95
German Singles Chart[11] 67
New Zealand Singles Chart[10] 34
Scottish Singles Chart 54
UK Singles Chart[12] 46
UK R&B Singles Chart 9
U.S. Billboard Bubbling Under Hot 100 Singles[13] 25

References[edit]

External links[edit]