Every Time (song)

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"Every Time"
Single by Janet Jackson
from the album The Velvet Rope
B-side "Accept Me"
Released November 17, 1998 (1998-11-17)
Genre Pop
Length 4:17
Label Virgin
  • Janet Jackson
  • Jimmy Jam and Terry Lewis
Janet Jackson singles chronology
"Every Time"
"Ask for More"

"Every Time" is a song by American singer Janet Jackson from her sixth studio album, The Velvet Rope (1997). The ballad was released as the album's sixth and final single in late 1998. Jackson only performed the song on the first few dates of The Velvet Rope Tour.


"Every Time" is a ballad which lyrically delves on the protagonist's fear of love.[1]

Critical response[edit]

Billboard magazine's review was positive, stating, "'Every Time' ranks with (Jackson's) most memorable ballads, such as "Let's Wait Awhile" and "Again," calling on the things that make Janet so effective with this type of delicate material: Her voice quivers with emotion as she practically whispers about the promise and fear of an imminent romance, while steadfast writer/producer team Jimmy Jam and Terry Lewis wrap her vocal around a beautiful and sensuous chorus. This song sounds so perfect with the more civil pace of fall, it's an easy decision across the board, at top 40, AC, and R&B. Absolutely destined to be one of her greats."[2]

Andrew Le from Renowned for Sound website, called the song "tender, angelic", and also commented that it was "far superior than the overrated, soppy saccharine Again, as it has an even better piano hook and more intimate vocal performance".[3]

Chart performance[edit]

The single performed poorly on international charts, peaking at number fifty-two in Australia, number sixty-seven in Germany, and number ninety-five in France. In the U.S. it failed to chart on the Billboard Hot 100, but peaked at number twenty-five on the Bubbling Under Hot 100 Singles chart.

Music video[edit]

The accompanying music video was filmed in the then-new Therme Vals spa in Vals, Graubünden, in the Swiss Alps, with direction by Matthew Rolston in association with Howard Schatz, an expert in underwater photography. It was premiered on October 5, 1998 on HBO, just prior to Romeo + Juliet at 8:00 p.m., and was subsequently exhibited twice a day leading up to the broadcast of the concert special for The Velvet Rope Tour one week later.[4] The music video shows Jackson partially nude in several water. A strong theme of green is seen in the video through lighting, the fabric surrounding Janet's body and her contact lenses. Shadows, camera tricks, and a piece of fabric are used to keep her inexplicitly nude. Through the whole video, she is seen on the water. The video was featured on the limited bonus-DVD edition of 2001's All for You as well as the 2004 DVD From Janet to Damita Jo: The Videos.[5][6]

Britney Spears' "Everytime" has been compared to Jackson's video for "Every Time", with a critic noting, "The original pop queen Janet bared all in a blue lagoon for her “Every Time” video. A little less glam, Britney’s tub scene in her “Everytime” video proved dark foreshadowing into her troubled world." Rihanna's "Stay" music video was also compared to both Spears and Jackson's "Everytime" videos, saying "Rihanna isn’t the first pop star to brood in a bathtub. Janet Jackson and Britney Spears also bared their emotion immersed in water".[7]

Track listings[edit]

UK promo CD single[8]
  1. "Every Time" (album version) – 4:17
UK CD single[9]
  1. "Every Time" (album version) – 4:17
  2. "Every Time" (Jam & Lewis Disco Remix) – 4:10
  3. "Accept Me" – 4:07
US promo CD single[10]
  1. "Every Time" (album version) – 4:17
  2. "Every Time" (Call Out Hook) – 0:21
European 12" single[11]
  1. "Every Time" (album version) – 4:17
  2. "Every Time" (Jam & Lewis Disco Remix) – 4:10
  3. "Every Time" (Jam & Lewis Disco Remix Instrumental) – 4:10
Japanese CD single[12]
  1. "Every Time" (album version) – 4:17
  2. "I Get Lonely" (Jason's Special Sauce Dub) – 6:44
  3. "I Get Lonely" (The Jason Nevins Radio Remix) – 3:13

Official versions[edit]

  • Album version – 4:17
  • Jam & Lewis Disco Remix – 4:10
  • Jam & Lewis Disco Remix Instrumental – 4:10
  • Call Out Research Hook – 0:21


Chart (1998–99) Peak
Australia (ARIA Charts)[13] 52
Netherlands (Dutch Top 40)[14] 29
France (SNEP)[15] 95
Germany (Official German Charts)[16] 67
New Zealand (Recorded Music NZ)[17] 34
Scotland (Official Charts Company)[18] 54
UK Singles (Official Charts Company)[19] 46
UK R&B (Official Charts Company))[20] 9
US Bubbling Under Hot 100 Singles (Billboard)[21] 25


  1. ^ http://saintheron.com/music/revisit-janet-jacksons-velvet-rope/
  2. ^ "POP". Billboard. Archived from the original on April 15, 2008. Retrieved February 12, 2017. 
  3. ^ http://renownedforsound.com/index.php/record-rewind-janet-jackson-the-velvet-rope/
  4. ^ http://www.timewarner.com/newsroom/press-releases/1998/10/02/janet-jackson-video-to-have-world-premiere-oct-5
  5. ^ All for You - Special Limited Edition (DVD liner notes). Janet Jackson. Virgin Records. 7243 8 12363 0 7. 
  6. ^ From janet. to Damita Jo: The Videos (DVD liner notes). Janet Jackson. Virgin Records. 7243 5 99508 9 1. 
  7. ^ "Video Premiere: Rihanna Gets Serious In "Stay" (Plus Two Other Famous Bathtub Videos)". Style Blazer. February 12, 2013. Retrieved July 13, 2013. 
  8. ^ Every Time (UK promo CD single liner notes). Janet Jackson. Virgin Records. VSCDJ1720. 
  9. ^ Every Time (UK CD single liner notes). Janet Jackson. Virgin Records. VSCDT1720. 
  10. ^ Every Time (US promo CD single liner notes). Janet Jackson. Virgin Records. DPRO-13637. 
  11. ^ Every Time (European 12" single liner notes). Janet Jackson. Virgin Records. VST1720. 
  12. ^ Every Time (Japanese CD single liner notes). Janet Jackson. Virgin Records. VJCP-12093. 
  13. ^ Ryan, Gavin (2011). Australia's Music Charts 1988-2010. Mt. Martha, VIC, Australia: Moonlight Publishing. 
  14. ^ "Nederlandse Top 40 – Janet Jackson search results" (in Dutch) Dutch Top 40. Retrieved February 12, 2017.
  15. ^ "Lescharts.com – Janet Jackson – Every Time" (in French). Les classement single. Retrieved February 12, 2017.
  16. ^ "Musicline.de – Janet Jackson Single-Chartverfolgung" (in German). Media Control Charts. PhonoNet GmbH. Retrieved February 12, 2017.
  17. ^ "Charts.org.nz – Janet Jackson – Every Time". Top 40 Singles. Retrieved February 12, 2017.
  18. ^ "Archive Chart: 1998-12-19". Scottish Singles Top 40. Retrieved February 12, 2017.
  19. ^ "Archive Chart: 1998-12-19" UK Singles Chart. Retrieved February 12, 2017.
  20. ^ "Archive Chart: 1998-12-19" UK R&B Chart. Retrieved February 12, 2017.
  21. ^ "Bubbling Under Hot 100 Singles – Chart Listing For The Week Of Dec 19 1998". Billboard. Nielsen Business Media, Inc. Archived from the original on July 10, 2015. Retrieved February 12, 2017. 

External links[edit]