Evian

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Évian
Evian logo.svg
CountryFrance
Produced byDanone
SourceÉvian-les-Bains
Typestill
pH7.2
Calcium (Ca)80
Chloride (Cl)6.8
Magnesium (Mg)26
Potassium (K)1
Sodium (Na)6.5
TDS300
Websitewww.evian.com
All concentrations in milligrams per liter (mg/L); pH without units

Evian (/ˈviɒn/ AY-vee-on, [1] ev-ee-un; [2] French: [evjɑ̃], stylized as evian), is a brand of mineral water coming from several sources near Évian-les-Bains, on the south shore of Lake Geneva.

Today, Evian is owned by Danone, a French multinational corporation. In addition to the mineral water, Danone Group uses the Evian name for a line of organic skin care products as well as a luxury resort in France.

In popular culture, Evian is portrayed as a luxury and expensive bottled water. It was named in Agatha Christie's Murder on the Orient Express. It is popular among Hollywood celebrities.[3] David LaChapelle photographed an evian campaign juxtaposing a supermodel next to an Evian fountain formed from a Greek statue, which was painted to look like stone by Joanne Gair. The brand frequently collaborates with high-fashion designers for a series of limited edition bottles. Diane von Fürstenberg designed the limited edition bottle for 2013, Elie Saab for 2014, Kenzo for 2015, Alexander Wang for 2016, and Christian Lacroix for 2017. [4]

History[edit]

Evian first became a public company in 1859 as the "Société anonyme des eaux minérales de Cachat" and a year later it became French when Savoy was incorporated into France under the Treaty of Turin. The French Ministry of Health reauthorized the bottling of Cachat water on the recommendation of the Medicine Academy in 1878. In 1908 evian water began to be sold in glass bottles manufactured by the glass factory Souchon-Neuvesel, which today is a part of Owens-Illinois. The first PVC bottle was launched in 1969. During the following year, the BSN Group, which eventually became the Danone Group, took 100% control of the Évian brand. 1978 marked an entrance into the U.S. market. In 1995 Evian switched to collapsible PET bottles.

Evian teamed up with Virgin Records and EMI in 1998 for the mix album Club Nation. The album featured many advertisements for Évian, including a logo on the cover, six full pages in the booklet, the image of a bottle of Évian on CD1 and a crushed bottle of Évian on CD2.

In 2009, Evian launched the advertisement campaign, "Evian Roller Babies". The campaign won a Gold Award at the London International Awards 2009 for Best Visual Effects.[5] In 2018, Evian announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. In order to achieve its 2025 ambition, Evian is partnering with breakthrough technology companies, one of which is Loop Industries. Loop Industries has developed a technology that enables a continuous loop for recycling at large scale, transforming all types of PET plastic waste into the high-quality plastic required by Evian.[6]

Environmentalism[edit]

In April 2008, Evian created the Evian Water Protection Institute to work on three water and wetlands management projects with the Ramsar Convention. The three areas where the projects will take place are Thailand's Bung Khong, the La Plata Basin in Argentina, and the Jagdishpur Reservoir in Nepal.[7] Evian has also taken the initiative to cut their own energy and water use by incorporating post-consumer recycled PET plastic into the bottle sizes that receive the most sales.[8] The company has joined with RecycleBank in an effort to get consumers to recycle. Recyclebank is an award-based company that gives participating households redeemable points according to the amount of materials they recycle.[7]

See also[edit]

Évian Conference

References[edit]

  1. ^ "Evian - How To Pronounce - French Native Speaker". www.youtube.com. Archived from the original on 2021-05-14. Retrieved 2021-05-14.
  2. ^ "Learn how to pronounce Evian". www.howtopronounce.com. Archived from the original on 2021-05-14. Retrieved 2021-05-14.
  3. ^ Segal, David (January 25, 2005). "Bottled Buzz". The Washington Post. Archived from the original on 5 January 2013.
  4. ^ Socha, Miles (2016-09-01). "Christian Lacroix, Evian Unite for Encore". wwd.com. Penske media Corporation. Archived from the original on 2021-05-14. Retrieved 2021-04-22.
  5. ^ "Evian wins Gold Award for Best Visual Effects". Animation World Network. www.awn.com. Archived from the original on 2021-05-14. Retrieved 2020-08-25.
  6. ^ "evian® Transforms Its Approach to Plastic to Become a 100% Circular Brand by 2025". BusinessWire. 2018-01-18. Archived from the original on 2021-05-14. Retrieved 2018-01-18.
  7. ^ a b "Evian Plans Wetlands Preservation, Adds Recycled Plastic to Bottles". www.greenbiz.com. Archived from the original on 24 January 2013. Retrieved April 29, 2008.
  8. ^ "Évian to Announce New Sustainable Development Steps on Earth Day". The Beverage Network. April 18, 2008. Archived from the original on 22 July 2012. Retrieved April 30, 2008.

External links[edit]