Evolutionary guidance media

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Evolutionary guidance media-Integral (EGM-Integral) is meta-framework designed to support the creation, use, and evaluation of media that aims to guide the evolutionary development of body, mind, and spirit, in self, culture, and nature (Klisanin, 2010). It is particularly applicable for use in the design of conscious media, green media, socially responsible media, and transformative media, and arises from the convergence of ideas derived primarily from the fields of systems science, humanistic and transpersonal psychology and Ken Wilber's integral theory.


Research in this area began at Saybrook Graduate School and Research Center by Dana Klisanin under the guidance of systems' scholars Bela H. Banathy, his son Béla A. Bánáthy, and Stanley Krippner, a distinguished scholar in the field of consciousness research and a leader in the transpersonal psychology movement.

The initial framework, evolutionary guidance media, was defined as "media designed both in content and context specifically for the purpose of guiding and/or facilitating the societal emergence of transpersonal consciousness – specifically planetary consciousness" (Klisanin, 2005). Planetary consciousness is "the knowing as well as the feeling of the vital interdependence and essential oneness of humankind, and the conscious adoption of the ethics and the ethos that this entails" (Ervin Laszlo, 1997, p. 143).

The framework was designed using a generic blueprint for the creation of evolutionary guidance systems as described by Bela H. Banathy (1996, 2000). Evolutionary guidance systems are systems designed such that human beings can take responsibility and control for their own evolutionary processes. Evolutionary guidance media includes input from ten interactive dimensions: social action, economic, wellness, moral, learning and human development, aesthetic, scientific, technological, political, and environmental. These areas are not value neutral but rather value-laden (geared toward promoting a more just and equitable quality of life for all beings). The collection and use of such data is an integral aspect of the research, design, and production of evolutionary guidance media.

In 2010, Ken Wilber's Integral theory (AQAL) was applied to the evolutionary guidance media framework; the scope and significance of the application led to the design of a meta-framework, EGM-Integral. The framework is designed to enable the conscious creation, use, and evaluation of media that aims to guide the evolutionary development of body, mind, and spirit, in self, culture, and nature. (Klisanin, 2010)


Fundamental to the design of evolutionary guidance media is the concept of transception, a term coined by Klisanin (2005) that posits the pairing of compassionate-seeing/action with that of cyberception, or humankind’s rapidly advancing technological abilities.

The core values of evolutionary guidance media include "the promotion of values that support conscious evolution, planetary consciousness, transpersonal experiences, and superconscious learning. These include but are not limited to being-values, compassion, love, personal and social responsibility, creative altruism, peace and conflict resolution skills, gender and racial diversity" (Klisanin, 2005).

Drawing heavily upon research in systems science, specifically evolutionary guidance systems as well as integral, humanistic, and transpersonal psychology, evolutionary guidance media-integral framework was developed because of the perceived need for a method of rapidly advancing human consciousness due to the problematic conditions (environmental and social) confronting the global society.


Research in this area led to exploration in the area of digital altruism (Klisanin, 2009;2011) and resulted in the identification of a new form of the hero archetype, the Cyberhero, described as an individual who actively use the Internet and digital technologies to help other people, animals, and the environment (Klisanin, 2010;2012).[1]

Klisanin's application of Ken Wilber's Integral Theory to evolutionary guidance media, along with Kaplan's research in Integral Cinema has resulted in a new area of Integral research, "Integral Media" (Klisanin, 2010; Kaplan, 2010).

Evolutionary guidance media has been featured in a special issue of the journal "Futures" on "Global Mindset Change," and is listed as a form of "Positive Futures Media" by the World Futures Studies Federation.


  • Banathy, B (1996). Designing social systems in a changing world. New York: Plenum Press.
  • Banathy, B. (2000). Guided evolution of society: A systems view. New York: Kluwer Academic/Plenum Publishers.
  • Laszlo, E. (1997) 3rd Millennium: The challenge and the vision. London: Gaia Books Limited.
  • Klisanin, D. (2005). Transpersonal artistry: Designing evolutionary guidance media. Journal of Transpersonal Psychology 37(1).
  • Klisanin, D. (2007). Applying Banathy's Design of Evolutionary Guidance Systems to Media: A protegee's experience. Systemist. 29(3).
  • Klisanin, D. (2007). Transception: The Dharma of Evolutionary Guidance Media. In J. Wilby (ed.)"Integrated Systems Sciences: Systems Thinking, Modeling, and Practice" CD-ROM Proceeding of the 51st Annual Conference of the International Society for the Systems Sciences, Tokyo, Japan.
  • Klisanin, D. (2009). Changing Social Norms: The Internet and altruism. Paper presented at the 117th Annual Convention of the American Psychological Association, Toronto, Canada.
  • Klisanin, D. (2010, August). Digital Altruism: Exploring the rise of the cyberhero. Paper presented at the 118th Annual Convention of the American Psychological Association, San Diego, CA.
  • Klisanin, D. (2010). Exploring the design of conscious media. Futures. 42(10), 1119-1125. doi:10.1016/j.futures.2010.08.012
  • Klisanin, D. (2010). A grand synergy: Applying the integral operating system to evolutionary guidance media. Journal of Integral Theory and Practice. 5(4), pp. 139–153.
  • Kaplan, M. (2010). Toward an Integral Cinema: The Application of Integral Theory to Cinematic Media Theory and Practice. Journal of Integral Theory and Practice. 5(4) pp. 112–138.
  • Klisanin, D. (2011). Is the Internet Giving Rise to new forms of Altruism? Media Psychology Review.
  • Klisanin, D. (2012). The hero and the Internet: Exploring the emergence of the cyberhero archetype. Media Psychology Review.

External links[edit]

USA Today, Feb 4, 2011, "Are Football Stars Really heroes, or just famous?"

USA Today, Feb 9, 2011, "Celebrities: Modern heroes or merely famous?"