|Designer(s)||Chauncey H. Griffith|
|Foundry||Mergenthaler Linotype Company|
|Design based on||Ionic No. 5|
Excelsior is a slab serif typeface designed by Chauncey H. Griffith and presented by Mergenthaler Linotype in 1931. It is one of five typefaces in Griffith's 'Legibility Group' which contains typefaces especially suited to newsprint.
Before designing this font, Griffith consulted the results of a survey of optometrists regarding optimal legibility. The design has similarities to Clarendon and Ionic slab-serif designs of the 19th century, most visibly in its regular weight. Ionic designs such as Excelsior were an influence on Times New Roman, particularly in its bold styles.
Related typefaces Opticon and Paragon were released in 1935 as slightly heavier and slightly lighter versions of Excelsior designed for newspapers that deliberately underink to favor halftones, or overink to favor text and headlines. Ionic No. 5 is another version in the same group.
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