ExerciseTV

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ExerciseTV
ExerciseTV logo.svg
Type of business Joint venture
Founded January 2006
Owner Comcast
Charter Communications
New Balance
Jake Steinfeld
Key people Chris Mansolillo
Jake Steinfeld
Industry Video on demand
Employees 8 (2009)
Slogan(s) Fitness anywhere anytime

ExerciseTV was a United States television network broadcast on digital cable.[1] It was free and had video-on-demand (VOD) systems.[2][3] The network received around eight million views every month.[2]

ExerciseTV workouts ranged from cardio and abs to yoga, pilates and personal training.[4]

History[edit]

Launched in January 2006,[5] ExerciseTV was founded by Jake Steinfeld and created by Comcast.[3][6] ExerciseTV was available in the United States via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications.[1] The network was managed by Comcast, with New Balance and Time Warner Cable acting as additional equity partners.

ExerciseTV was a joint venture between Comcast, Charter Communications through its subsidiary Time Warner Cable, New Balance and Jake Steinfeld of Body by Jake.[7]

ExerciseTV closed on November 25, 2011. Its Video OnDemand channel and website closed on December 31, 2011.

References[edit]

  1. ^ a b "Coke to sponsor ExerciseTV". Atlanta Business Journal. American City Business Journals. 2007-12-28. Archived from the original on 2011-10-26. Retrieved 2009-04-17. 
  2. ^ a b Athavaley, Anjali (2009-04-16). "Lean Times Bring Workouts Home". The Wall Street Journal. Dow Jones & Company. Archived from the original on 2011-10-26. Retrieved 2009-04-17. 
  3. ^ a b "Comcast's ABQ customers workin' out to ExerciseTV". New Mexico Business Weekly. American City Business Journals. 2008-02-28. Archived from the original on 2011-05-26. Retrieved 2009-04-17. 
  4. ^ Stein, Anne E (2007-01-07). "The ups and downs of ExerciseTV". Chicago Tribune. Tribune Company. Retrieved 2009-04-17. 
  5. ^ "Comcast, Time Warner Launch ExerciseTV". Los Angeles Times. Tribune Company. Associated Press. 2006-01-19. Archived from the original on 2011-10-26. Retrieved 2009-04-17. 
  6. ^ Hill, Miriam (2006-01-18). "A New Balance for ads, programs: Commercials are interlaced with Comcast's new exercise channel". The Philadelphia Inquirer. Philadelphia Media Holdings LLC. Archived from the original on 2011-10-26. Retrieved 2009-04-17. 
  7. ^ Lieberman, David (2006-01-17). "VOD offers new way to work out". USA Today. Gannett Company. Archived from the original on 2011-10-26. Retrieved 2009-04-17.