Exercise is Medicine
The initiative calls for physical activity and exercise to be standard parts of disease prevention and medical treatment, urging healthcare providers to assess and review patients’ physical activity programs at every visit, with office visits that conclude exercise clearance and a prescription or referral to a qualified health/fitness professional. In addition, patients are encouraged to begin a conversation with their doctor about physical activity, and to learn how to best continue or improve upon their exercise regimens.
Exercise is Medicine was co-launched in 2007 by the American College of Sports Medicine, the American Medical Association, and "founding corporate partner" the Coca-Cola Company. This corporate funding contribution from Coca-Cola has resulted in some controversies about its intention. Suspicion was raised that Coca-Cola gave millions of dollars to a new research organization, called the Global Energy Balance Network, in support of pushing a message that lack of exercise is a bigger factor in the obesity epidemic than is calorie consumption - especially sugar. Science, however, still counts calories as the main driver of weight gain for most people.
The Exercise is Medicine initiative also includes “May-Kit Happen,” a commemorative program that launched in May 2008, asking people to incorporate a little more physical activity into their lives and to talk to their physicians during the month of May about what types of exercises are best suited to their circumstances.
Many states, including Alabama, California, Connecticut, Florida, Illinois, Indiana, Iowa, Nevada, New Jersey, New Mexico, Pennsylvania, South Dakota, Tennessee, Texas, and Virginia proclaimed May as Exercise is Medicine month. Several cities also have pledged support by creating events featuring the “May-Kit Happen” principles, including Indianapolis, IN, Tallahassee, FL, Eugene, OR and several cities in Texas.
Numerous organizations have signed on in support of the Exercise is Medicine program, well known supporters include the American Academy of Family Physicians,the American College of Sports Medicine, the American Academy of Physical Medicine and Rehabilitation,the American College of Preventive Medicine, the American Council on Exercise, the American Heart Association, the American Optometric Association, the American Osteopathic Association, the American Physical Therapy Association, Bastyr University, the Center for Science in the Public Interest, the National Athletic Trainers' Association, President's Council on Physical Fitness and Sports, Project ACES, the Sporting Goods Manufacturers Association, the USA Triathlon, the University of Florence and various branches of the YMCA, including that of the United States as a whole, and last but certainly not least, Coca-Cola.
Similar organizations are Exercise Is Medicine Australia (supported by Exercise & Sports Science Australia), Exercise is Medicine Canada (EIMC), Exercise is Medicine Europe and Exercise is Medicine South Africa. In New Zealand it is known as a green prescription.
- Rauworth, Amy. "F.I.T.T.: The Wonder Drug: Exercise is Medicine". National Center on Health, Physical Activity, and Disability. Retrieved 20 September 2013.
- "The Coca-Cola Company Sponsors Exercise Is Medicine Program". The Coca-Cola Company. Retrieved 2016-01-15.
- "Public Urged to Get Active And "May-Kit Happen" This Month". American College of Sports Medicine. Retrieved 20 September 2013.
- "THE FLORIDA DEPARTMENT OF HEALTH RECOGNIZES MAY AS ‘EXERCISE IS MEDICINE' MONTH". Florida Health, Miami-Dade County. Retrieved 20 September 2013.
- "The "Exercise is Medicine" Credential". American College of Sports Medicine. Retrieved 20 September 2013.
- "Exercise is Medicine: Supporters". EIM. Retrieved 20 September 2013.
- http://www.exerciseismedicine.org official site