Exit Intent Popup

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Exit intent popup at buecher.de.png

An exit intent popup is a technique used in online shops and websites to retain visitors that are going to leave the site.

With an exit intent popup, a visitor's mouse movements are tracked, and when the cursor moves outside the upper page boundary (because the tab bar is usually there), a popup window is shown. The ad is triggered by using a JavaScript snippet that measures the speed and direction of the mouse.[1] Often, the popup contains a discount code to convince the user to finish the sale. Exit intent advertisements can also be used to offer a discount, push to a demo, collect emails, or segment to a newsletter list.

Exit intent technology, including the detection of exit behavior of an internet user, was invented and patented by Ryan Urban, the CEO and co-founder of BounceX, in 2012.[2]

Exit intent technology on mobile devices[edit]

The exit-intent technology works differently on mobile devices than on a desktop. There is no mouse movement to track, so advanced exit intent popup software will show a popup once a visitor tries to click "back" or close the mobile browser tab.[3]

Mobile exit intent technology allows engaging with customers of the online shops and websites on mobile devices. Considering that most of the customers visit sites via mobile devices, this is a great solution for the website owners to promote their sales. According to Statista's statistics results, in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served.

Shopping systems implementing Exit Intent Popups[edit]

  • Trusted Shops, with their "Trustbadge Technology"[4]


  1. ^ "19 Exit Intent Popup Examples to Increase Conversion and Grow Revenue". blog.useproof.com. Retrieved 2018-08-20.
  2. ^ "Detection of exit behavior of an internet user". patents.google.com. Retrieved 2019-01-04.
  3. ^ [1]
  4. ^ "TrustedShops Pricing: Trustbadge Technology".