Experian Consumer Research

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Simmons is a leading consumer research company.[1]

History of Experian Simmons[edit]

1954 - Willard R. Simmons,[2] founder of W.R. Simmons and Associates Research in New York, starts the original Simmons survey looking at TV advertising and its effect on shopping choices.[3]
1998 - Symmetrical Resources acquires Simmons[4]
2004 - Experian acquires Simmons[5]

Hispanic Consumer Research[edit]

Experian has particularly developed within the Hispanic marketing industry; the Simmons National Hispanic Consumer Study analyzes the influence of advertising language on purchasing decisions.[6] Simmons also partnered with Hispanic advertising organizations to further understanding of the influence of Hispanic culture on consumer behavior.[7]


External links[edit]