Expert (company)

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Expert International GmbH
Founded1967 (as Intercop GmbH), 1971 (current name)
Area served
ProductsConsumer electronics

Expert International GmbH is a Swiss consumer electronics retail chain headquartered in Zug, Switzerland.


The Intercop GmbH was founded in Zurich, Switzerland on October 16, 1967 by initiative of Gunnar Nygren, representing the Swedish radio and TV-retailer association Samex and representatives of five other national retail organizations.[1] The company was renamed Expert International GmbH in 1971. Retailers from other countries began to join the group which led to the Expert trademark being internationally registered.[2]

In 1999 the Expert Global group was formed following a letter of intent being signed with Associated Volume Buyers Inc. from the United States and Cantrex from Canada.

In 2001 Betta Stores from Australia and New Zealand joined the Expert Global group.

On 18 September 2012 Expert International's Swedish subsidiary, Expert AB, filed for bankruptcy.


Expert has stores in 21 countries. Through subsidiaries, franchises and partially owned companies, the group has more than 7400 stores.[3]

The Nordics (Denmark, Norway, Sweden and Finland)[edit]

In The Nordic countries, Expert renamed to POWER from 2015 to 2017. Denmark, does still have 25 Expert stores.

In 2015, POWER was created in Denmark, first chain store was opened in Glostrup outside Copenhagen.

In early 2016, POWER was then expanded to Finland and all Expert stores were renamed to POWER.

In 2017, POWER was expanded to Sweden, earlier Expert were gone bankrupt in Sweden.

Later in 2017, POWER was finally launched in Norway, and all Expert stores in Norway were renamed to POWER.

Faroe Islands[edit]

In the Faroe Islands Expert operates only 1 store.

Åland Islands[edit]

In Åland Expert has 1 store in Mariehamn.


Spain is the main market in importance for the Expert company, as it's the country which operates the biggest amount of Expert stores. In Spain, Expert operates more than 500 stores.[4]


In Finland Expert operates 48 stores (Jan. 2016) throughout the country, after it bought 51% of Konepiste in 2007.


In Estonia Expert operates 12 stores.


In Belgium Expert operates 42 stores


In Germany Expert (expert AG Deutschland, Langenhagen) operates 430 stores.


In Greece Expert operates 35 stores.


In Ireland there are 63 stores. Four of these stores are owned directly by Expert Ireland and the other 59 franchised out to independent retailers.


In France Expert operates 144 stores.


In Austria Expert operates 180 stores.[5]

Czech Republic[edit]

In the Czech Republic Expert operates 52 stores.


In Italy Expert operates 292 stores.

The Netherlands[edit]

In The Netherlands Expert operates 140 stores all over the country. [6]


In Portugal, Expert is part of CODELPOR, a company part of the SUSIARTE GROUP. It operates 41 stores and it is expanding.


In Slovakia Expert operates 6 stores and more stores are planned.

Australia/New Zealand[edit]

Betta Electrical in Australia/New Zealand are part of the Expert Global Group and have 170 stores across the two countries.


In Croatia Expert operates 5 stores and more stores are planned.


In Hungary Expert operates 75 stores and more stores are planned.

External links[edit]


  1. ^ "Grundade Expert-kedjan - Sydsvenskan". 2010-11-23. Retrieved 2014-04-19.
  2. ^ "History". Archived from the original on 19 April 2014. Retrieved 19 April 2014.
  3. ^ "Good To Know There Really Is Only One Expert". Retrieved 2014-04-19.
  4. ^
  5. ^ Expert Austria Website of EXPERT Österreich e.Gen. Retrieved 2017-08-17.
  6. ^ Expert Netherlands Website and shops of Expert Netherlands 2018-06-05.