Expert (company)

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Expert International GmbH
Founded1967 (as Intercop GmbH), 1971 (current name)
Area served
ProductsConsumer electronics

Expert International GmbH is a Swiss consumer electronics retail chain headquartered in Zug, Switzerland.


The Intercop GmbH was founded in Zurich, Switzerland on October 16, 1967 by initiative of Gunnar Nygren, representing the Swedish radio and TV-retailer association Samex and representatives of five other national retail organizations.[1] The company was renamed Expert International GmbH in 1971. Retailers from other countries began to join the group, which led to the Expert trademark being internationally registered.[2]

In 1999 the Expert Global group was formed following a letter of intent being signed with Associated Volume Buyers Inc. from the United States and Cantrex from Canada. This collaboration was later ended.[citation needed]

Today, Expert International Gmbh is a leading international retail alliance for retailers in the field of consumer electronics and household appliances.


Expert International has over 5000 affiliated stores in 22 countries, trading both under the brand Expert and other strong national and regional retail banners:[3]

  • Austria
  • Belgium
  • Croatia
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Slovakia
  • South Africa
  • Spain
  • Switzerland


  1. ^ "Grundade Expert-kedjan - Sydsvenskan". 23 November 2010. Retrieved 19 April 2014.
  2. ^ "History". Archived from the original on 19 April 2014. Retrieved 19 April 2014.
  3. ^ "Expert International Country Finder". Retrieved 1 April 2021.

External links[edit]