Expert (company)

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Expert International GmbH
TypePublic
IndustryRetail
Founded1967 (as Intercop GmbH), 1971 (current name)
Headquarters,
Switzerland
Area served
Worldwide
ProductsConsumer electronics
Websitewww.expert.org

Expert International GmbH is a Swiss consumer electronics retail chain headquartered in Zug, Switzerland.

History[edit]

The Intercop GmbH was founded in Zurich, Switzerland on October 16, 1967 by initiative of Gunnar Nygren, representing the Swedish radio and TV-retailer association Samex and representatives of five other national retail organizations.[1] The company was renamed Expert International GmbH in 1971. Retailers from other countries began to join the group which led to the Expert trademark being internationally registered.[2]

In 1999 the Expert Global group was formed following a letter of intent being signed with Associated Volume Buyers Inc. from the United States and Cantrex from Canada. This collaboration was later ended.

Today, Expert International Gmbh is a leading international retail alliance for retailers in the field of consumer electronics and household appliances.

Operations[edit]

Expert International has over 5000 affiliated stores in 22 countries, trading both under the brand Expert and other strong national and regional retail banners:[3]

  • Austria
  • Belgium
  • Croatia
  • Czech republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Slovakia
  • South Africa
  • Spain
  • Sweden
  • Switzerland

References[edit]

  1. ^ "Grundade Expert-kedjan - Sydsvenskan". Sydsvenskan.se. 23 November 2010. Retrieved 19 April 2014.
  2. ^ "History". expert.org. Archived from the original on 19 April 2014. Retrieved 19 April 2014.
  3. ^ "Expert International Country Finder". expert.org. Retrieved 1 April 2021.

External links[edit]