The main use of exponential equivalence is that as far as large deviations principles are concerned, exponentially equivalent families of measures are indistinguishable. More precisely, if a large deviations principle holds for (με)ε>0 with good rate functionI, and (με)ε>0 and (νε)ε>0 are exponentially equivalent, then the same large deviations principle holds for (νε)ε>0 with the same good rate function I.
Dembo, Amir; Zeitouni, Ofer (1998). Large deviations techniques and applications. Applications of Mathematics (New York) 38 (Second ed.). New York: Springer-Verlag. pp. xvi+396. ISBN0-387-98406-2. MR1619036. (See section 4.2.2)