Extravaganza (music festival)

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Extravaganza
Girl talk x09.jpg
Girl Talk performing at Extravaganza on May 16, 2009
Genre Hip hop, rock, pop, hardcore, reggae
Dates Mid to late May
Location(s) University of California, Santa Barbara
Santa Barbara, California
Years active 1979–present
Founded by Associated Students of the University of California, Santa Barbara

Extravaganza is an annual campus music festival held at the University of California, Santa Barbara that began in 1979 and has been held every year since 1989.[1] Named as the #1 event on the "Top 10 University Festivals to Crash" by College Magazine in 2013, it takes place towards the end of spring quarter and is funded by a student lock-in fee.[2] The event is planned, promoted, and run by the Associated Students Program Board, part of the Associated Students of the University of California, Santa Barbara.

Extravaganza is held in Harder Stadium and draws thousands of students and out of town visitors every year. As of 2011, the festival is only open to UCSB students, staff, and faculty. The stage occupies the north end of the field while booths for student groups, sponsors, and activities line the sides.[3] Attendees must comply with a mandatory pat down and bag search (carried out by Community Service Organization officers[4]) before entering the stadium.

History[edit]

In its early years, Extravaganza began as a showcase for local bands.[5] It had originally been open to UCSB students as well as the surrounding community.[5] Due to rising costs and increasing crowds, as of the 2011 edition only those with a UCSB-affiliation are allowed entry.[6]

Extravaganza expanded to feature two stages, but this practice was ended in 2005 due to a decision to downsize the number of bands in favor of bigger-name acts. However, the first performer remains a local act, usually chosen through a Battle of the Bands.[5] The acts have also transitioned into more well known, mainstream performers than those of earlier versions of Extravaganza.[5]

May 16, 2009 was Extravaganza's 29th anniversary.[7] The format of the festival was altered in order to mark this special occasion. Instead of being the usual day show (11 AM to dusk), X '09 transitioned from day to night, with gates opening at 3 PM and the headliner (Ludacris) concluding his set at approximately midnight. A large high definition screen was placed next to the stage in order to give the back of the crowd a better view of the acts. ASPB requested student-made short film submissions to be played between sets.[8]

Talent[edit]

1980s[edit]

Jailbait, Reverie, Tom Ball & Kenny Sultan, Oasis, Steve Wood & Beth Fichet Band, John Kay & Steppenwolf, Cecilio & Kapono
100%, Missing Persons, Pelin, Wild Blue Yonder, Eric Burdon, Paul Rodriguez, Contingency
The Beat, D-Day, Al Vizzutti, Skanksters, Pura Vida
Mojo, Transport, One Heart, 20/20, Tommy Tutone
Jack Mack and the Heart Attack, The Ventures, Mr. Mister, The Rastafarians, The Michael Jackson Band
Lone Justice, The Busboys, Babylon Warriors, Fishbone, IV All Stars
Common Sense, Confusion, Burning Couches, Crucial DBC
Jane's Addiction, Mary's Danish, Toad The Wet Sprocket, Common Sense, Burning Couches

1990s[edit]

Agent Orange, Havalina, Timmy Gatling, Everlast, The Groov, The Itch, Milestone Easy, The Mudheads
Mary's Danish, Trulio Disgresias, No Doubt, Lula and Afro Brasil, Dread Flimstone, Ugly Kid Joe, Montage W/ Soul
Eleven, Fungo Mungo, Skankin' Pickle, Indica, Los Guys, Evil Farmer
Fishbone, The Pharcyde, Taumbu, Half Way Home, Sun 60, Mother Tongue, The Graceful Punks
They Might Be Giants, Del tha Funkee Homosapien, Frente!, Casual, The Muffs, The Grays, Ben Harper
Sublime, Coolio, The Untouchables, Mojo Nixon, The Fuzz, The Nonce, Jimmy 2 Times
NOFX, Aceyalone, Skankin' Pickle, Tha Alkaholiks, Big Bad Voodoo Daddy, Jimmy 2 Times
Ben Harper, Five For Fighting, Kurtis Blow, Down By Law, The Upbeat, Cool Water Canyon, The Leftovers, Fidget
Social Distortion, The Roots, Royal Crown Revue, Ozomatli, Animal Liberation Orchestra, Afrodisiac
Run-D.M.C., The Vandals, Del tha Funkee Homosapien

2000s[edit]

Spearhead, Ozomatli, The Black Eyed Peas, The Aquabats
  • June 2, 2001 - Took place at Rob Field due to Harder Stadium renovations.[9]
Main Stage - The Pharcyde, Save Ferris, Tha Liks, Jack Johnson, Ozma
Second Stage - Gravity Willing, Titsofrenix, Warsaw, Ambionic, Pressure 4-5
De La Soul, The Breeders, Zebrahead, Aceyalone
Main Stage - Dilated Peoples, Slightly Stoopid, Eve 6, Nerf Herder, Dredg
Second Stage - Ankore, Kissing Tigers, the History Of, Blue Room, Falsehood
Main Stage - MxPx, Talib Kweli, Donavon Frankenreiter, The Bronx, MF Doom
Second Stage - Code 415, The Colour, The Penfifteen Club, Satin, The Return
Busta Rhymes, Damian Marley, RJD2, The Walkmen, The Hairbrain Scheme
E-40, Pepper, The Pharcyde, Animal Liberation Orchestra, Rebelution
T.I., Ben Kweller, Mickey Avalon, Suburban Legends, Boombox Orchestra
Nas, Saosin, Hellogoodbye, Blue Scholars, Out of State
Ludacris, Asher Roth (surprise guest), Girl Talk, Cold War Kids, The Cool Kids, Rebelution, Willy Northpole, Boombox Orchestra

2010s[edit]

Drake, Birdman (surprise guest), Chromeo, Edward Sharpe and the Magnetic Zeros, Super Mash Bros, Soul Minded
Cee Lo Green, Rusko, Talib Kweli, The Expendables, Sprout
Snoop Dogg, Wolfgang Gartner, Iration, Surfer Blood, The Fire Department
Kendrick Lamar, Dada Life, J-Boog, The Growlers, Alpha Phunk
Diplo, Local Natives, Chance the Rapper, Jhené Aiko, Yancellor Chang, T-Fresh
Miguel, Madeon, AlunaGeorge, Joey Bada$$, Bad Rabbits
ODESZA, Rae Sremmurd, Anderson .Paak & the Free Nationals, Zella Day, Emancipator

Attendance[edit]

  • May 22, 2004 : 7,000+[40]
  • May 15, 2005 : 9,000+[41]
  • May 21, 2006 : 7,000+[42]
  • May 20, 2007 : 6,000+[43]
  • May 18, 2008 : 8,000+[44]
  • May 16, 2009 : 12,000+[45] overall, with 4,000+ in and out.
  • May 15, 2010 : 12,000+ at peak, with 1,500 circulating.

Line up release[edit]

Each year ASPB strives to announce the Extravaganza line up in a creative manner that engages student body participation.

  • May 18, 2008 : A flash mob of students acting like dinosaurs was organized as a banner bearing the line up was dropped in Storke Plaza.[46]
  • May 16, 2009 : Fortune cookies holding the name of an act were distributed throughout campus to encourage students to share and discuss the line up.
  • April 29, 2010 : A viral marketing campaign was launched on Facebook, Twitter, and the official AS Program Board website. At peak, the website received 1,600 requests per second.[47]
  • May 8, 2012 : -
  • May 9, 2013 : - [48]
  • May 5, 2014 : AS Program Board hid bottles around campus with names of artist inside

Promotional material[edit]

References[edit]

  1. ^ Extravaganza Goes Flipmode - Daily Nexus[dead link]
  2. ^ Au, Celestine (January 30, 2013). "Top 10 University Festivals to Crash". College Magazine. Retrieved May 19, 2016. 
  3. ^ Campus Map
  4. ^ UCSB Police Department Archived December 20, 2008, at the Wayback Machine.
  5. ^ a b c d Quick, Jessica (April 11, 2005). "Extravaganza To Host Fewer Bands, Bigger Headliners". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  6. ^ Hardy, Avery (May 18, 2011). "Extravaganza Draws Thousands for Annual UCSB Music Bash". Santa Barbara Independent (Santa Barbara, California). Retrieved May 19, 2016. 
  7. ^ Extravaganza Website
  8. ^ Facebook Event for Film Submissions
  9. ^ Davis, Scott (May 15, 2001). "Annual Free Concert Will Satisfy All Musical Tastes". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  10. ^ Palma, Meghan (May 16, 2003). "Extravaganza To Crank It Up This Saturday". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  11. ^ Trevino, Katie (May 21, 2004). "Extravaganza Concert To Rock UCSB". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  12. ^ La, Jason (May 24, 2004). "Rock, Rap Fans Scream at Annual Extravaganza". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  13. ^ La, Jason (May 13, 2005). "Extravaganza To Feature Rhythm, Reggae, Rhymes". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  14. ^ La, Jason (May 16, 2005). "Fans Flock to UCSB’s Extravaganza". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  15. ^ Tidwell, Valerie (May 12, 2006). "Extravaganza '06 To Feature Live Music, Extreme Sports". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  16. ^ Schachner, David (May 22, 2006). "Bands, Crowds Jam at Extravaganza". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  17. ^ Michaels, Levi (May 24, 2007). "Extravaganza 2007 at UCSB's Harder Stadium.". Santa Barbara Independent (Santa Barbara, California). Retrieved May 19, 2016. 
  18. ^ Mullen, Jessica (May 21, 2007). "Harder Stadium Welcomes Crowd for Extravaganza". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  19. ^ Yapp, Virginia (May 22, 2008). "Extravaganza 2008". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  20. ^ Rosenfeld, Elliott (May 19, 2008). "Nas, Saosin Draw Extravaganza Crowd". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  21. ^ Engelbrektson, Lisa (May 22, 2008). "Extravaganza". Santa Barbara Independent (Santa Barbara, California). Retrieved May 19, 2016. 
  22. ^ Engelbrektson, Lisa (May 19, 2009). "Extravaganza at UCSB’s Harder Stadium". Santa Barbara Independent (Santa Barbara, California). Retrieved May 19, 2016. 
  23. ^ Daniels, Hunter M. (May 21, 2009). "Extravaganza 2009". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  24. ^ Saragoza, Alejandra (May 17, 2010). "Extravaganza Music Fest Draws Droves of Students". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  25. ^ Comingore, Aly (May 13, 2010). "Drake, Chromeo Headline Extravaganza '10". Santa Barbara Independent (Santa Barbara, California). Retrieved May 19, 2016. 
  26. ^ Woo, Jen (May 18, 2010). "Extravaganza at UCSB's Harder Stadium". Santa Barbara Independent (Santa Barbara, California). Retrieved May 19, 2016. 
  27. ^ Minniear, Mackensie (May 16, 2011). "Extravaganza Brings Rusko, Cee Lo to SB". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  28. ^ Epstein, Julie (May 22, 2011). "Cee Lo Green Guitarist Sharon Aguilar Rocks UCSB Extravaganza". Santa Barbara Independent (Santa Barbara, California). Retrieved May 19, 2016. 
  29. ^ Alexander, Thomas (May 8, 2012). "Extravaganza Music Festival Lineup Released". The Bottom Line (Santa Barbara, California). Retrieved May 19, 2016. 
  30. ^ Garcia, Fabian (May 24, 2012). "Sundays are for Extravaganza". Daily Nexus (Santa Barbara, California). 
  31. ^ Comingore, Aly (May 9, 2013). "Extravaganza Lineup Announced". Santa Barbara Independent (Santa Barbara, California). Retrieved May 19, 2016. 
  32. ^ Cuskey, Kaitlin (May 20, 2013). "Kendrick Lamar Rocks Extravaganza 2013". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  33. ^ Tholan, Brittany (May 19, 2014). "UCSB Students Swarm to Extravaganza 2014". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  34. ^ Blair, Jake (May 20, 2014). "Review: Extravaganza at UCSB’s Harder Stadium". Santa Barbara Independent (Santa Barbara, California). Retrieved May 19, 2016. 
  35. ^ Mandell, Ryan (May 21, 2015). "Extravaganza 2015". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  36. ^ Roe, Kyle; Mersel, Matt (May 13, 2015). "Extravaganza Preview". The Bottom Line (Santa Barbara, California). Retrieved May 19, 2016. 
  37. ^ Mandell, Ryan (May 20, 2015). "Extravaganza Lights It Up Again". Santa Barbara Independent (Santa Barbara, California). Retrieved May 19, 2016. 
  38. ^ Bogel-Burroughs, Nicholas; Horne, Frank (May 5, 2016). "Extravaganza 2016 Lineup Revealed". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  39. ^ Horne, Frank (May 19, 2016). "In Review: Extravaganza 2016". Daily Nexus (Santa Barbara, California). Retrieved May 19, 2016. 
  40. ^ Rock, Rap Fans Scream at Annual Extravaganza - Daily Nexus[dead link]
  41. ^ Fans Flock to UCSB's Extravaganza - Daily Nexus[dead link]
  42. ^ Bands, Crowds Jam at Extravaganza - Daily Nexus[dead link]
  43. ^ Harder Stadium Welcomes Crowd for Extravaganza - Daily Nexus Archived October 9, 2007, at the Wayback Machine.
  44. ^ Nas, Saosin Draw Extravaganza Crowd - Daily Nexus Archived May 21, 2008, at the Wayback Machine.
  45. ^ Ludacris Headlines Music Event - Daily Nexus[dead link]
  46. ^ Flash Mob Announces Annual Extravaganza Lineup Archived May 24, 2008, at the Wayback Machine.
  47. ^ Facebook Event Announces Extravaganza Lineup Release
  48. ^ http://www.independent.com/news/2013/may/9/extravaganza-lineup-announced/

External links[edit]