Extreme Sports Channel

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Extreme Sports Channel
Extreme Sports Channel.svg
Launched 1999
Owned by Extreme International
(Owner of the EXTREME brand)
AMC Networks International
(Channel operator)
Audience share UK:
0.01% (September 2015 (2015-09), BARB)
Language English
Sister channel(s) AMC
CBS Action
CBS Europa
CBS Drama
CBS Reality
Horror Channel
Outdoor Channel
Website [1]The Brand
Sky (Italy) Channel 218 (HD)
PAS 10 12.682 GHz H
Digiturk (Turkey) Channel 83
CanalDigitaal (Netherlands) Channel 36
Dolce (Romania) Channel 305
Focus Sat (Romania) Channel ?
Akta TV (Romania) Channel ?
TV Vlaanderen Digitaal (Flanders) Channel 31
OTE TV (Greece) Channel 308
(Middle East & North Africa)
Channel 116
UPC (Romania) Digital with DVR
Channel 208
Standard Digital
Channel 78
RCS&RDS (Romania) Channel 49
Ziggo (Netherlands) Channel 412
MC Cable (Monaco) Channel ???
UPC (Austria) Channel 306
UPC (Switzerland) Channel 172 (digital CH-D)
naxoo (Switzerland) Channel 234
UPC (Poland) Channel 571
Movistar TV (Spain) Channel 102
KPN (Netherlands) Channel 204

The Extreme Sports Channel (ESC) is a sports and lifestyle cable, satellite and internet TV channel that launched from Amsterdam on May 1, 1999.[1] Founded by Alistair Gosling, the channel covers extreme sport the lifestyle and sports which include surfing, skateboarding, snowboarding, wakeboarding, motocross, BMX, FMX, music, art and fashion in over 60 countries and 12 languages.[2]


In 1997 Alistair Gosling, an ambassador for Extreme sports and founder of the Extreme Sports TV distribution and production company Extreme International took a year looking for investors to back him and the idea before finding UPCtv, the programming arm of Europe's largest cable television operator UPC.

In April 1998, seeking new channels to offer their subscribers UPCtv's Chief Operating Officer, Stephen Cohen, approached Ben Barret at the MIP programming market in Cannes, France, with a proposal for a joint venture between the two companies. Gosling then drove the negotiations, and with the help from his management team: Sales manager Juanjo Márquez [2], Legal Director Adam Oliver; Head of Sales Ben Barrett, and programming Manager Andy Warkman, the brand was launched in May 1999 from Amsterdam, Holland.[3]

In 1999, Extreme launched its United States operations, and charged veteran producer, Lloyd Bryan Adams with the task of heading up the North American presence. They launched EX TV, a branded block on Fox Sports Net in March 2012.

In 2009, after launching the channel in over sixty countries, Alistair Gosling's company Extreme Group limited acquired full ownership of the EXTREME brand and sold its equity stake in the channel business for an undisclosed sum to John Malone's Liberty Global Inc. which had by then become owners of UPC.[3] Following the acquisition Extreme raised funds from Kleinwort Benson, Hambros and Soc Gen Bank to build the brand and franchise globally. Today driven by a professional team of entrepreneurs, marketers and creatives, EXTREME supports over 100 sponsored ambassadors, delivers over 80 annual events and reaching an average of 100 million people and in excess of 50 million video views per month its digital media platforms deliver content in relevant formats to a fully engaged fan base.

With the ongoing growth of the EXTREME brand the business offers services and opportunities across the following key sectors: sports marketing and creative services,[4][5] Consumer product and experience licensing, Event activations and hospitality,[6] content production and its destination and real estate development division has over £1.6b of large scale sports and leisure projects under way.[7]

EXTREMEs Consumer product licensing division works globally with companies to deliver EXTREME branded products and services across sports resorts, hotels, events, drinks, apparel, tech, apps & gaming. Examples of this are OTONE a UK based audio brand,[8] Vimto a leading drinks company [9] and Kondor an electronics company for cameras, audio and VR products. Electronics, destinations, hotels, fashion,[10] and drinks[11] have launched in multiple territories.


ESC broadcasts to over 60 countries with 12 different language soundtracks, and is generally available on digital cable as well as on many digital satellite packages, including UPC Direct in the Czech Republic, Cyfra+ and Cyfrowy Polsat in Poland, Kabel Deutschland in Germany and beIN in the Arab World.

Content from the channel is also narrowcast on Cabvision installed in London Black cabs. The UK version of the channel was free-to-air from launch in 2001 until Summer 2006, when a deal with BSkyB meant that it became encrypted.

ESC's on-air broadcast transmissions are handled by Chellomedia's playout and post-production facility (the Digital Media centre) in Amsterdam.

On 28 September 2011 the channel began broadcasting in widescreen (16:9) format.

On 1 February 2012 the high-definition version of the channel began broadcasting in Italy.[12]

The UK version closed down on 31 December 2015.