Extreme Sports Channel

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Extreme Sports Channel
Extreme Sports Channel.svg
Launched May 1, 1999; 19 years ago (1999-05-01)
Owned by Extreme International
(Owner of the Extreme brand)
AMC Networks International
(Channel operator)
Audience share UK:
0.01% (September 2015 (2015-09), BARB)
Language English
Sister channel(s) AMC
CBS Action
CBS Europa
CBS Drama
CBS Reality
Horror Channel
Outdoor Channel
Website [1]The Brand
Sky (Italy) Channel 218 (HD)
PAS 10 12.682 GHz H
Digiturk (Turkey) Channel 83
CanalDigitaal (Netherlands) Channel 36
Dolce (Romania) Channel 305
Focus Sat (Romania) Channel ?
Akta TV (Romania) Channel ?
TV Vlaanderen Digitaal (Flanders) Channel 31
OTE TV (Greece) Channel 308
(Middle East & North Africa)
Channel 116
UPC (Romania) Digital with DVR
Channel 208
Standard Digital
Channel 78
RCS&RDS (Romania) Channel 49
Ziggo (Netherlands) Channel 412
MC Cable (Monaco) Channel ???
UPC (Austria) Channel 306
UPC Switzerland (Switzerland) Channel 120 (SD)
naxoo (Switzerland) Channel 234
UPC (Poland) Channel 571
Movistar TV (Spain) Channel 102
KPN (Netherlands) Channel 204

The Extreme Sports Channel is a sports and lifestyle cable, satellite and digital TV channel that launched from Amsterdam on May 1, 1999.[1] The idea and vision for the brand franchise and channel came from Alistair Gosling [2] an ambassadors for action and adventure sports and founder of Extreme International. The channel offers a unique blend of 24/7 content and attitude in over 60 countries and 12 languages and covers extreme sport and adventure sports which include surfing, skateboarding, snowboarding, wakeboarding, motocross, BMX, FMX, music, art and fashion.


In September 1996 Alistair Gosling started approaching potential investors to back the vision and plan for a new brand and tv network dedicated to extreme and adventure sports. In 1997 April 1998, seeking new channels to offer their subscribers UPCtv's Chief Operating Officer, Stephen Cohen, who had heard about the channel idea approached Ben Barrett at the MIP programming market in Cannes, France, with a proposal for a joint venture between the two companies. The negotiations were led by founder and CEO Alistair Gosling and his management team: Managing Director and second largest shareholder Juanjo Márquez [2], COO and Legal Director Adam Oliver; Sales Director Ben Barrett and head of programming Andy Warkman, the brand was launched in May 1999 from Amsterdam, Holland.[3]

In 1999, Extreme launched its United States operations, and charged veteran producer, Lloyd Bryan Adams with the task of launching the channel in the USA and heading up the North American presence. They launched EX TV, a branded block on Fox Sports Net in March 2012.

In 2009, after launching the channel in over sixty countries Alistair Gosling's company Extreme International acquired full ownership of the Extreme brand and sold its equity stake in the TV channel business to John Malone's Liberty Global Inc. which had by then become owners of UPC.[3]

The brand mission is to inspire, entertain, connect and activate through action sport, adventure and fun. The business provides exclusive and authentic access to the world of action and adventure sports and supports over 125 sponsored ambassadors and activates over 80 events each year.

It operates the following divisions: A Media Network that delivers entertainment for fans, engagement and reach for brands and achieves over 100 million videos views, reaches over 150 million people and has 33 million engagements, a like, share or comment each month. Sports Marketing agency covering influencer & event management, sponsorship and activation [4][5] [6]. Creative Studio delivering marketing strategies, idea creation, content production and distribution. Consumer product and experience licensing offering branded product and immersive experience partnerships to deliver Extreme branded products and services across sports resorts, hotels, events, drinks, apparel, tech, apps & gaming. Examples of this are OTONE a UK based audio brand,[7]. Extreme Destinations, design, develop, market and manage large scale branded sports & leisure projects around the world.[8]. In 2015 Extreme raised funds from Kleinwort Benson, Hambros and Soc Gen Bank to build the brand and franchise globally.


Extreme Sports Channel broadcasts to over 60 countries with 12 different language soundtracks, and is generally available on digital cable as well as on many digital satellite packages, including UPC Direct in the Czech Republic, Cyfra+ and Cyfrowy Polsat in Poland, HOT in Israel (previously on yes as well), Kabel Deutschland, Unitymedia and Telekom Entertain in Germany and beIN in the Arab World.

Content from the channel is also narrowcast on Cabvision installed in London Black cabs. The UK version of the channel was free-to-air from launch in 2001 until Summer 2006, when a deal with BSkyB meant that it became encrypted.

Extreme Sports Channel's on-air broadcast transmissions are handled by Chellomedia's playout and post-production facility (the Digital Media centre) in Amsterdam.

On 28 September 2011 the channel began broadcasting in widescreen (16:9) format.

On 1 February 2012 the high-definition version of the channel began broadcasting in Italy.[9]

On 31 December 2015, the channel was abruptly removed from the Sky EPG.