Fred Joaillier

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Fred Joaillier is a French jewellery brand named after the founder Fred Samuel. Its first store opened in Paris in 1936 and became famous for jewels designed by Jean Cocteau and for its famous client such as Marlène Dietrich or Grace Kelly.

During World War II, Fred Samuel fled Paris and became an interpreter for the Allies. The name FRED, after being imposed by German occupiers instead of 'Fred Samuel' because of the Jewish origins of its founder, was adopted by the brand after the war.

Fred Paris was the inventor of cable jewellery 'Force 10' (made of stainless steel) in 1966.

In 1976, new stores were opened across the world.

FRED Paris Joaillier made the "Pretty Woman" necklace specifically for the film. The necklace was made of 18k white gold, diamonds and rubies. The last major film for which Fred Paris provided jewellery was Casino Royale starring Daniel Craig. Dimitrios' wife was wearing the star collection pendant and earrings.

The company became the property of LVMH in 1996.

In 2012, Fred associated with Kate Moss for the design of an exclusive collection.

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