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IndustryClothing, hip hop apparel
United States
  • Daymond John
  • Carlton E. Brown
  • J. Alexander Martin
  • Keith C. Perrin

FUBU is an American hip hop apparel company. It includes casual wear, sports wear, a suit collection, eyewear, belts, and shoes.


The company was founded in 1992 by Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown with a line of hats made in John's house in Hollis, Queens, New York. According to the company website, John mortgaged his own home for $100,000, and with that seed money he and his three friends and co-founders, turned half of his house into a factory and the other half into living space.[1]

In 1995, South Korean company Samsung invested in FUBU.[2]

At its peak in 1998, FUBU grossed over $350 million in annual worldwide sales.[3] FUBU has received several honors for their entrepreneurial achievements. These include two Congressional Awards, two NAACP Awards, the Pratt Institute Award, the Christopher Wallace Award, the Online Hip-Hop Award and a Citation of Honor from the Queens Borough President.[citation needed]

In 2003, FUBU mostly left the U.S. market and concentrated its efforts overseas, also taking over other apparel brands. In 2009, annual revenue of the company was around $200 million.[3]

In 2010, FUBU relaunched in the U.S., rebranding itself as FB Legacy.[3]

In 2018, FUBU began an ongoing collaboration with footwear brand PUMA to create a number of shoes and apparel.[4]


The FUBU collection consists of T-shirts, rugby shirts, hockey and football jerseys, baseball caps, shoes and denim jeans. All are embroidered with the FUBU logo. Most of the products, such as the jeans, are imported from around the world. FUBU has now expanded to include various lines such as Platinum FUBU, FUBU footwear for men and women, intimate apparel, active wear, swimwear, watches, FUBU suits, and FUBU tuxedos. The Platinum FUBU collection also includes the M. Ali, Fat Albert and Harlem Globetrotters clothing models.

FUBU Records[edit]

From 2001 to 2003 FUBU established a record label, first releasing a compilation album entitled The Good Life in 2001 and then an album by the 54th Platoon entitled All or Nothin' in 2003. Both albums made it on the Billboard charts. The FUBU Good Life album was the highest-selling compilation album composed entirely of original tracks that year.

Year Title Chart positions
U.S. Billboard 200 U.S. R&B
2001 The Good Life
  • Released: September 25, 2001
  • Label: FUBU/Universal
52 9

See also[edit]


  1. ^ "FUBU Mainpage, Who we are/The company/Company profile". Archived from the original on March 4, 2000.(archived site)
  2. ^ "Samsung C&T America, Inc. - FUBU". Retrieved 2012-09-03.
  3. ^ a b c Nance-Nash, Sheryl (2010-07-24). "FUBU Founder Daymond John Stages His Next Act". DailyFinance.com. Archived from the original on September 24, 2012. Retrieved 2012-09-03.
  4. ^ "FUBU & PUMA Join Forces Again for '90s-Inspired Tsugi Jun". HYPEBEAST. Retrieved 2018-02-06.

External links[edit]