FabFurnish

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HomeTown.in
Hometown-logo - Copy.jpg
HeadquartersGurgaon, India
Area servedIndia
Key peopleAshish Garg, Ankita Dabas
IndustryHome & Garden, Online retailing
ProductsFurniture, Furnishing, Decor, Kitchenware
Websitewww.hometown.in
Alexa rank4,524:Global, 415:India(Aug 2015) [1]
Launched2012
Current statusOnline

FabFurnish is an online retailer of furniture, décor and home appliances.[2] The company is headquartered in Gurgaon, NCR. FabFurnish has changed its name to Home Town when it was merged.

History[edit]

FabFurnish was launched in March, 2012 by Vikram Chopra,[3] Mehul Agrawal and Vaibhav Aggarwal. The latter quit the company in early 2014. In July 2015, the brand declared strategic restructuring of its top management by introducing Ashish Garg and Ankita Dabas as the new co-founders. In April 2016, FabFurnish became a Future Group company and is part of the Group's long term growth plan.[4]

Marketing[edit]

FabFurnish released its first television commercial with the tagline ‘Home of Fimagination’ in January 2014.[5] In October 2015, the brand released its digital campaign ‘Mrs India ka Ghar’ followed by a series of visual stories and videos by the end of year on the theme ‘Heart is Home’. As a part of this campaign, the website featured homes of well-known people from different walks of life. Also, film actor Kalki Koechlin[6] curated her favourite looks for the brand which was released in the form of stills as well as video in March 2016.

Awards[edit]

  • Indian Home Congress & Awards declared FabFurnish.com as the ‘ E-Retailer in India' in home category in the year 2012.[7]
  • In 2014, FabFurnish.com was awarded 'Home & Lifestyle eRetailer of the Year, 2014' at the Indian eRetail Awards.[8]

See also[edit]

References[edit]

  1. ^ "Excl: FabFurnish.com". Alexa. Retrieved 16 January 2014.
  2. ^ Ambition, Box. "Discover Companies | AmbitionBox". FabFurnish.com.
  3. ^ Franchise, India. "Indian Retail Congress, Awards".
  4. ^ Inc42, Media (5 May 2016). "Future Group Announces Relaunch Of FabFurnish; Plans To Merge With HomeTown".
  5. ^ BestMedia, Info (22 January 2014). "FabFurnish.com launches its first-ever TVC | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry".
  6. ^ Elle, India. "Kalki Koechlin turns decorator for FabFurnish".
  7. ^ afaqs (8 October 2012). "FabFurnish.com awarded 'The Best Home E-Retailer in India' award by The Indian Home Congress".
  8. ^ India Infoline, News Service (2 May 2014). "FabFurnish.com awarded as the "Home & Lifestyle eRetailer of the Year" at Indian eRetail Awards 2014".