Facebook Bluetooth Beacon
The Facebook Bluetooth Beacon is a hardware beacon released by Facebook in 2015. The beacon uses a bluetooth connection to communicate with the Facebook app on the user's smartphone, informing it of the phone's location. The technology allows location-specific advertising to be pushed to the user's Facebook feed.
In June 2015, Facebook gave free beacons to a number of businesses in the United States.
- Boden, Rian (2 February 2015). "Facebook to test Bluetooth beacons in New York". NFC World. Retrieved 30 July 2015.
- Dempsey, Steve (26 July 2015). "Beacons - a new marketing ploy or big brother with bells and whistles?". Independent.ie. Retrieved 30 July 2015.