Fact (UK magazine)

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Editor Tom Lea
Categories music magazine
Year founded 2003
Final issue 2008 (print)
Company The Vinyl Factory
Country United Kingdom
Language English
Website www.factmag.com

Fact was founded in 2003 as a British bi-monthly music and youth culture magazine. The magazine became notable for commissioning covers by artists including M.I.A., Bat for Lashes, Shepard Fairey, Barry McGee, Peter Saville, Trevor Jackson, Klaxons and Brazil's Os Gemeos. After its final print edition in 2008, FACT continued as an online magazine.

FACT reached a circulation of 28,000 (25,000 UK and 3,000 overseas) and readership of 100,000+ per issue. FACT was available free from independent record stores, selected clothing outlets and music/arts venues in the UK, and in France, Germany, Spain and Japan.[citation needed]


In 2005 Fact Magazine went digital and in 2008 it became exclusively an online magazine. The FACT web site quickly grew to become the main focus of the editorial team's activities.[citation needed]

In 2009 it started to showcase the best of the marriage between music and art within a vinyl context.[citation needed]

Fact's strategy centered around the download and streaming of exclusive tracks. Every week Fact also offers free mixes by DJs.[citation needed]

Fact is part of The Vinyl Factory group.

Dr Martens advertisement controversy[edit]

In 2007, some controversy was caused when Dr Martens placed an advertisement in FACT featuring manipulated photographs of a number of dead rock musicians so that they appeared to be wearing the company's boots in heaven. When some of these musicians saw the advert, they reacted angrily, leading Dr Martens to dismiss their advertising agency, Saatchi & Saatchi.[1][2]


  1. ^ Creative Review
  2. ^ Ramones join Kurt Cobain advert row

External links[edit]