Fading affect bias
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The fading affect bias, more commonly known as FAB, is a psychological phenomenon in which memories associated with negative emotions tend to be forgotten more quickly than those associated with positive emotions. Although there have been some contradictory findings regarding the presence of FAB, it has become largely accepted.
- 1 Description/Background
- 2 Research History
- 3 Memory Types
- 4 Moderating Factors
- 5 Possible explanations
- 6 References
- 7 Resources and Studies
- 8 Further reading
- 9 External links
Some of the earliest evidence for the Fading Affect Bias dates back to a study by Cason (1932). This study, using a retrospective procedure in which participants recalled and rated past events and emotions prompted at time of recall, found that recalled emotional intensity for positive events was generally stronger than that of negative events.
Initially, the Fading Affect Bias was widely accepted as the process whereby the emotional valence of certain events fades over time. More specifically, early researchers largely believed that there was a general fading over time of emotional content and intensity in relation to specific life events, regardless of whether the experiences were positive or negative. However, later studies found emotional intensity of negative events to dissipate at a faster rate than positively perceived events. Furthermore, not only are the negative emotions toward the event fading over time, but the ability to recall the negative event memory fades overtime as well. Growing evidence has also acknowledged the tendency for originally negative events to shift overtime and be viewed in a more positive way. The FAB exists universally across cultures, and increases in intensity as we age.
Due to the fading of negative event memories, the autobiographical memory of an individual is skewed in a positive light. The FAB is an essential counterpart to the positive affect bias, as it allows and promotes the salience of positive emotional memories. It also plays an important role in positive personal event memory trends essential to the Pollyanna Principle.
Views opposing the FAB concern the idea that negative memories and negative experiences are more salient than positive ones and therefore negative memories would not be subject to recall fading. The first opposing idea highlights is based on the "bad is stronger than good" theory, in terms of affective fading, and argues that due to the nature of the self, we are more inclined to focus on and remember negative events. The other contradiction stems from the Freudian theory of repression, that in order for repression to occur, the negative emotion associated with the traumatic event would have to remain. However the growing body of evidence has solidified the existence of the FAB.
Criticism of the Cason (1932) study centered around the fact that retrospective and introspective procedures could be subject to memory biases. A later study—Holmes (1970)—took a "non-introspective" approach to studying FAB using a record of diary events that included the emotional intensity of the event. Twenty-six subjects were told to record events in a diary and record the emotional intensities of the experiences. Results from these studies were found to be generally consistent with FAB.
A study by Walker et al. (1997) discussed the role which memory plays in FAB using diary recording to analyze cognitive processes. Here, it is stated that human beings are preferential in what they select to remember and that certain particulars of events fade, but not emotions. This study found that emotions prompted by positive events were more likely to last than those prompted by negative occurrences.
Ritchie et al. (2009) used subject's personal responses to 1200 autobiographical events to study the Fading Affect Bias. In this study, four possible trends were found regarding memory: the Fixed Affect (wherein emotional intensity is maintained), the Fading Affect (wherein emotional intensity diminishes), the Flourishing Affect (where there is an increase in intensity), and the Flexible Affect (where there is a reversal of valence). For positive recollections, the Fixed Affect was more prominent (39%) than the Fading Affect (37%). However, for negative occurrences, the Fading Affect was more prominent (51%) than the Fixed Affect (38%). Reiterating the bias towards the fading of negative memories.
In addition to the aforementioned psychological studies, related neurobiological studies were conducted that could possibly further explain the phenomenon of FAB. During an interview, neurobiologist Matt Wilson detailed that in studying the brain activity of rats it was found that the remembrance of past events and the anticipation of future events seemed to be linked neurologically. This is a possible implication of why FAB exists: the human need to catalog relevant information to be used in the future.
FAB is most commonly observed in autobiographical event memories, however it has been explored across different memory types.
 A study by Bohn & Berntsen (2007) used the falling of the Berlin Wall to observe how the FAB affects flashbulb memories. East and West Germans were asked to rate their feelings toward the fall of the Berlin Wall when it happened and their current feelings towards the event. They found that individuals with positive feelings towards the event, at the time of the event, maintained their positive feelings at time of recall. Those who viewed the fall of The Wall as negative had less negative emotions attached to the event at time of recall. The salience of FAB outside of autobiographical event recall, such as flashbulb memory recall, strengthens the argument for this phenomenon being universal.
 Ritchie & Skowronski (2008) asked individuals to keep dream journals in which they rated their feelings about their dreams when they happened and were later asked to recall how they felt about those same dreams. In line with previous findings about the nature of the FAB and autobiographical memory, positive affect at time of occurrence and at time of recall decreased slower than that of negative affect. An interesting finding in this study was that the FAB was mitigated by the use of recreational drugs.
Sharing and repeating one's memories with others can effectively change ones perception of the memory and the emotions attached to it. Frequently sharing memories with others can increase recall of positive event memories and effectively decrease negative event memories, thus promoting positive event memory recall. To amplify effects of the FAB, frequent, repeated, social disclosure of event memories, perceived as social support is integral. Overall, the sharing of events with others can positively influence the way an individual remembers events, however self rehearsal does not yield the same results, as it is linked to a lack of affective fading overall. The effect that rehearsal has on FAB can also possibly be explained by the relationship between event rehearsal and memory retainment and vividness
The presence of depression or dysphoria can moderate the effectiveness of FAB. The overall contents of autobiographical memories between depressed and non-depressed individuals differ in that a dysphorics autobiographical memory has more negative event memories. As found in multiple studies, the disproportionate amount of negative memories of a dysphoric individual can be attributed to the interruption of the FAB. Negative memories tend to fade slower in dysphorics than in non-dysphorics, and furthermore dysphorics positive memories and negative memories seem to fade at similar rates.
Narcissists are seen as having extremely high levels of self esteem, thus one would believe they have an elevated FAB, however this is not the case. The more narcissistic an individual is, it has been found, the less of an FAB effect is present. An exception to this depends on the type of event memory that is being recalled. When the focus of the event memory is the narcissist or something that they did, the FAB is present. The moderation of the FAB by narcissism provides more evidence that FAB is an indicator of healthy emotional regulation
It is a common misconception when looking at the FAB that the mood state of the individual during recall will significantly impact their perception of the event. For example, a person is only looking back at a negative event with a positive lens because they are currently in a good mood. In a study by Ritchie et al., 2009, found this to be partially true in that the most positive individuals at time of recall have a more pertinent FAB effect, however FAB was still experienced by everyone no matter their emotional state, reinforcing that FAB is a universal experience that functions beyond the current emotional state.
FAB is regarded a generally beneficial occurrence. A popular explanation for the FAB among psychologists and researchers alike, is the need for healthy self-awareness, self-regulation and positive self view. Effectively regulating negative emotions in autobiographical memories reduces maladaptive future behavior and allows for the enhancing of the self. FAB allows for successful social navigation by promoting the retention of positive experiences, thus allowing for an individual to be open to new experiences as modeled in the Broaden-and-Build theory. This is further supported by evidence which shows that individuals with depression, a maladaptive disorder, experience interference with FAB by retaining negative emotions from unpleasant memories. FAB may also be attributed to ones drive to protect oneself from recalling traumatic experiences and may also explain why negative experiences may feel farther away in time than they actually are. Overall, the fading affect bias is seen as an adaptive behavior in healthy individuals that allows for a more positive outlook on life
- Walker, W. Richard; Skowronski, John J. (November 2009). "The Fading affect bias: But what the hell is it for?". Applied Cognitive Psychology. 23 (8): 1122–1136. doi:10.1002/acp.1614.
- Fleming, G. W. T. H. (January 1933). "The Learning and Retention of Pleasant and Unpleasant Activities. (Arch. of Psychol., No. 134, 1932.) Cason, H." Journal of Mental Science. 79 (324): 187–188. doi:10.1192/bjp.79.324.187-c. ISSN 0368-315X.
- Skowronski, John J.; Walker, W. Richard; Henderson, Dawn X.; Bond, Gary D. (2014), "The Fading Affect Bias", Advances in Experimental Social Psychology, Elsevier, 49, pp. 163–218, doi:10.1016/b978-0-12-800052-6.00003-2, ISBN 9780128000526, retrieved 2019-03-01
- Ritchie, Timothy D.; Batteson, Tamzin J.; Bohn, Annette; Crawford, Matthew T.; Ferguson, Georgie V.; Schrauf, Robert W.; Vogl, Rodney J.; Walker, W. Richard (2015-02-17). "A pancultural perspective on the fading affect bias in autobiographical memory". Memory. 23 (2): 278–290. doi:10.1080/09658211.2014.884138. ISSN 0965-8211.
- Ritchie, Timothy; Skowronski, John J.; Hartnett, Jessica; Wells, Brett; Walker, W. Richard (April 2009). "The fading affect bias in the context of emotion activation level, mood, and personal theories of emotion change". Memory. 17 (4): 428–444. doi:10.1080/09658210902791665. ISSN 0965-8211.
- Walker, W. Richard; Skowronski, John J.; Thompson, Charles P. (2003). "Life is pleasant--and memory helps to keep it that way!". Review of General Psychology. 7 (2): 203–210. doi:10.1037/1089-26220.127.116.11. ISSN 1089-2680.
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- Holmes, David S. (1970). "Differential change in affective intensity and the forgetting of unpleasant personal experiences". Journal of Personality and Social Psychology. 15 (3): 234–239. doi:10.1037/h0029394. ISSN 1939-1315.
- Blue 2008.
- Bohn, Annette; Berntsen, Dorthe (April 2007). "Pleasantness bias in flashbulb memories: Positive and negative flashbulb memories of the fall of the Berlin Wall among East and West Germans". Memory & Cognition. 35 (3): 565–577. doi:10.3758/BF03193295. ISSN 0090-502X.
- Ritchie, Timothy D.; Skowronski, John J. (2008). "Perceived change in the affect associated with dreams: The fading affect bias and its moderators". Dreaming. 18 (1): 27–43. doi:10.1037/1053-0722.214.171.124. ISSN 1573-3351.
- Ritchie, Timothy D.; Skowronski, John J.; Wood, Sarah E.; Walker, W. Richard; Vogl, Rodney J.; Gibbons, Jeffrey A. (2006-04-01). "Event self-importance, event rehearsal, and the fading affect bias in autobiographical memory". Self and Identity. 5 (2): 172–195. doi:10.1080/15298860600591222. ISSN 1529-8868.
- Lindeman, Meghan I. H.; Zengel, Bettina; Skowronski, John J. (2017-07-03). "An exploration of the relationship among valence, fading affect, rehearsal frequency, and memory vividness for past personal events". Memory. 25 (6): 724–735. doi:10.1080/09658211.2016.1210172. ISSN 0965-8211.
- Walker, W. Richard; Skowronski, John; Gibbons, Jeffrey; Vogl, Rodney; Thompson, Charles (January 2003). "On the emotions that accompany autobiographical memories: Dysphoria disrupts the fading affect bias". Cognition & Emotion. 17 (5): 703–723. doi:10.1080/02699930302287. ISSN 0269-9931.
- Ritchie, Timothy D.; Walker, W. Richard; Marsh, Shawnda; Hart, Claire; Skowronski, John J. (January 2015). "Narcissism Distorts the Fading Affect Bias in Autobiographical Memory: Narcissism and the fading affect bias". Applied Cognitive Psychology. 29 (1): 104–114. doi:10.1002/acp.3082.
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Resources and Studies
- Blue, Laura (23 June 2008). "Why Do We Remember Bad Things?". Time. Interview with Matt Wilson.
- "Remembering to Forget". Neuroscience News. 22 June 2012. Cites: Noreen & MacLeod (2013).
- Cason, Hulsey (1932). "The Learning and Retention of Pleasant and Unpleasant Activities". Archives of Psychology. 134: 1–96. Abstract
- Holmes, David S. (1970). "Differential change in affective intensity and the forgetting of unpleasant personal experiences". Journal of Personality and Social Psychology. 15 (3): 234–239. doi:10.1037/h0029394.
- Walker, W. Richard; Vogl, Rodney J.; Thompson, Charles P. (1997). "Autobiographical memory: unpleasantness fades faster than pleasantness over time" (PDF). Applied Cognitive Psychology. 11 (5): 399–413. doi:10.1002/(sici)1099-0720(199710)11:5<399::aid-acp462>3.3.co;2-5. Archived from the original on 2016-05-14.CS1 maint: BOT: original-url status unknown (link)
- Ritchie, Timothy; Skowronski, John J.; Hartnett, Jessica; Wells, Brett; Walker, W. Richard (April 2009). "The fading affect bias in the context of emotion activation level, mood, and personal theories of emotion change" (PDF). Memory. 17 (4): 428–444. doi:10.1080/09658210902791665. Archived from the original on 2016-04-08.CS1 maint: BOT: original-url status unknown (link)
- Walker, W. Richard; Skowronski, John J. (November 2009). "The Fading affect bias: But what the hell is it for?" (PDF). Applied Cognitive Psychology. 23 (8): 1122–1136. doi:10.1002/acp.1614. Archived from the original on 2016-04-08.CS1 maint: BOT: original-url status unknown (link)
- Gibbons, Jeffrey A.; Lee, Sherman A.; Walker, W. Richard (2011). "The fading affect bias begins within 12 hours and persists for 3 months". Applied Cognitive Psychology. 25 (4): 663–672. doi:10.1002/acp.1738.
- Noreen, Saima; MacLeod, Malcolm D. (2013). "It's all in the detail: Intentional forgetting of autobiographical memories using the autobiographical think/no-think task". Journal of Experimental Psychology: Learning, Memory, and Cognition. 39 (2): 375–393. doi:10.1037/a0028888.
- Skowronski, John J.; Walker, W. Richard; Henderson, Dawn X.; Bond, Gary D. (2014). "The Fading Affect Bias: Its History, Its Implications, and Its Future". Advances in Experimental Social Psychology. 49. pp. 163–218. doi:10.1016/B978-0-12-800052-6.00003-2. ISBN 9780128000526.
- Ritchie, Timothy D.; Batteson, Tamzin J.; Bohn, Annette; Crawford, Matthew T.; Ferguson, Georgie V.; Schrauf, Robert W.; Vogl, Rodney J.; Walker, W. Richard (2015). "A pancultural perspective on the fading affect bias in autobiographical memory" (PDF). Memory. 23 (2): 278–290. doi:10.1080/09658211.2014.884138. PMID 24524255.