Fahlgren Mortine

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Fahlgren Mortine
Company typePublic Relations Firm, Advertising Agency, Digital Agency
IndustryCommunications
Founded1962; 62 years ago (1962)
HeadquartersColumbus, Ohio
Key people
H. Smoot Fahlgren, Founder; Neil Mortine, CEO
ProductsPublic relations, advertising, digital
RevenueApproximately $30 million in 2019
Number of employees
171
Website[1]

Fahlgren Mortine is an advertising agency in the United States. Its headquarters is in Columbus, Ohio, with regional offices in Dayton and Cleveland, Ohio; Boise, Idaho and Charleston, West Virginia. Through subsidiary TURNER, Fahlgren Mortine also has a presence in Chicago, Illinois; New York City and Denver, Colorado.

History[edit]

Founding and early expansion[edit]

H. Smoot Fahlgren founded Fahlgren & Associates in Parkersburg, West Virginia, in 1962. After expansion through West Virginia and Pittsburgh, Pa., the company merged with the advertising agency owned by Cincinnati-based David Ferris in 1970 to create Fahlgren & Ferris. From there, expansion continued to Philadelphia, Toledo, Columbus, Washington, D.C., New York City and Atlanta.[1]

Acquisitions[edit]

Fahlgren & Ferris and Swink Advertising merged to form Fahlgren & Swink on July 1, 1984. The merged companies together acquired Atlanta-based Nucifora & Associates.[2]

In October 1988, Fahlgren & Swink was acquired by Lintas New York Inc., a subsidiary of The Interpublic Group of Companies. At the time, Fahlgren had offices in Parkersburg, W. Va.; Atlanta; Cincinnati, Cleveland, Columbus and Toledo, Ohio; Greensboro, N.C., and Tampa.[3]

When Interpublic acquired another company, Ammirati & Puris, which was the lead national creative agency for Burger King, the conflict with Fahlgren client McDonald's presented the opportunity for the company to buy itself back from the holding company, again becoming an independent company.[4]

In 1989, Fahlgren & Swink acquired Florida-based Benito Advertising, which had offices in Tampa, Orlando and Jacksonville and handled multiple Florida co-ops of McDonald's. The resulting company was named Fahlgren & Swink/Benito.[5]

In May 1990, Fahlgren & Swink bought Hawley & Martin and became known as Fahlgren & Martin, with David N. Martin serving as chairman.[6]

In 1993, Fahlgren Martin sold Hawley Martin to Arnold Fortuna Lawner & Cabot, again becoming known as Fahlgren.[7]

2009-present[edit]

In 2009, Neil Mortine was named CEO of Fahlgren.[8]

Throughout 2010, Fahlgren Mortine completed three acquisitions, beginning in January with the acquisition of Cleveland, Ohio-based Edward Howard & Co.,[9] followed in March by the acquisition of Columbus, Ohio-based GRIP Technology,[10] and, finally, in November with the acquisition of certain assets of Sabatino/Day of Dayton, Ohio.[11]

In 2010, Fahlgren celebrated 35 years as agency of record for McDonald's co-ops across the country. The company handled advertising and public relations for multiple co-ops in Ohio and Florida.[12]

On March 29, 2011, Fahlgren announced it was changing its name to Fahlgren Mortine to honor the company's advertising and public relations founders.[13]

Current operations and clients[edit]

Awards[edit]

In 2007, Fahlgren Mortine Public Relations, in partnership with the Fraternal Order of Eagles, won the Silver Anvil Award of Excellence, sponsored by the Public Relations Society of America, and won PRSA Bronze Anvil Awards in partnerships with the Ohio Tourism Division and Columbus Blue Jackets Foundation.[14]

In 2008, Fahlgren Mortine Public Relations again won the Silver Anvil Award of Excellence, this time in partnership with Worthington Industries, and won another Bronze Anvil Award for the Ohio Tourism Division media relations program.[15]

In 2010, Fahlgren Mortine was awarded two national ADDY Awards from the American Advertising Federation. The two winning entries were "Word Game" and "Picture Game" from the 2009 NAPA NASCAR TV campaign.[16]

In 2010, Fahlgren Mortine's media relations program with the Ohio Tourism Division, "Discover Ohio Deals", was awarded the U.S. Travel Association's Mercury Award for the best Public and Media Relations program for a state or territory tourism office nationwide.[17]

In 2010, "Changing the Meaning of 'Organ Donor' Among Motorcyclists," conducted in partnership with Lifeline of Ohio, received a Silver Anvil from PRSA in the public service category. (20) "Bringing Logic to the Data Center Energy Discussion," planned and executed in partnership with Emerson Network Power, received a Silver Anvil Award of Excellence in the Brand/Reputation Management category.[18]

In 2011, two Fahlgren Mortine public relations campaigns were awarded SABRE Awards from The Holmes Report: the media relations program with Ohio Tourism Division, "Discover Ohio Deals", and the not-for-profit program with Lifeline of Ohio, "Live On. Ride On."[19]

In September 2011, Fahlgren Mortine was named the Bulldog Reporter's Gold Small Agency of the Year in the category of agencies with revenue between $5 and $10 million.[20]

References[edit]

  1. ^ "The State Journal, H. Smoot Fahlgren - Fahlgren Inc., Parkersburg". Archived from the original on 2011-10-02.
  2. ^ Dougherty, Philip H. (July 30, 1984). "The New York Times, Advertising; Fahlgren & Swink Adds Nucifora of Atlanta".
  3. ^ Barmash, Isadore (October 12, 1988). "The New York Times, The Media Business: Advertising; Interpublic Group Unit Adds Fahlgren & Swink".
  4. ^ Elliott, Stuart (August 18, 1994). "The New York Times, The Media Business: Advertising - Addenda; Fahlgren Sold Back To Its Executives".
  5. ^ Millman, Nancy (September 5, 1989). "Chicago Sun Times, Smaller Ad Shops Catch Merger Fever". Chicago Sun-Times.
  6. ^ Rothenberg, Randall (May 21, 1990). "The New York Times, The Media Business: Advertising; Shift at Lintas".
  7. ^ Kane, Courtney (May 2, 2003). "The New York Times, The Media Business: Advertising - Addenda; Miscellany".
  8. ^ Elliott, Stuart (August 17, 2009). "The New York Times, Media & Advertising; Accounts, People & Miscellany".
  9. ^ "The New York Times, Media & Advertising; People & Accounts of Note". January 19, 2010.
  10. ^ Elliott, Stuart (April 5, 2010). "The New York Times, Media & Advertising; Accounts, People & Miscellany".
  11. ^ "Dayton Business Journal, Fahlgren Acquires Sabatino/Day". November 15, 2010.
  12. ^ "Mobile News and Sentinel, Agency, McDonald's Mark 35 Years".
  13. ^ "The Holmes Report, Fahlgren Rebrands Ad, PR and Digital Units as Fahlgren Mortine".
  14. ^ "PRSA.org".
  15. ^ "PRSA.org".
  16. ^ "AAF.org". Archived from the original on 2011-08-19.
  17. ^ "Odwyerpr.com".
  18. ^ "Lifelineofohio.com, Live On. Ride On. Receives Silver Anvil". Archived from the original on 2010-08-20.
  19. ^ "The Holmes Report, North American Gold and Silver SABRE Winners".
  20. ^ "2011 Stars of PR Awards". Archived from the original on 2012-03-09.

External links[edit]

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