From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Fahrvergnügen (German pronunciation: [ˈfaːɐ̯fɛɐ̯ˌɡnyːɡn̩]) (About this soundlisten ) was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car.[1]

"Fahrvergnügen" means "driving enjoyment" in English (from fahren, "to drive," and Vergnügen, "enjoyment"). The term itself is not standard German but a neologism (compound noun) created especially for this advertising campaign. One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen".

See also[edit]


  1. ^ Warhola, Debbie (23 August 1991). "FAHRVERGNUGEN / Volkswagen's concept strategy". Colorado Springs Gazette. pp. G1. Retrieved 28 February 2010.[dead link]
  • The Volkswagen "Fahrvergnügen Explained" print ad appeared in The Wall Street Journal on 2 February 1990.
  • Rebecca Stanfel, Encyclopedia of Major Marketing Campaigns, Volume 1, 2000, pp. 1884-1897