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Fahrvergnügen (German pronunciation: [ˈfaːɐ̯fɛɐ̯ˌɡnyːɡn̩]) (listen (help·info)) was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car.
"Fahrvergnügen" means "driving enjoyment" in English (from fahren, "to drive," and Vergnügen, "enjoyment"). The term itself is not standard German but a neologism (compound noun) created especially for this advertising campaign. One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen".
|Look up fahrvergnügen in Wiktionary, the free dictionary.|
- The Volkswagen "Fahrvergnügen Explained" print ad appeared in The Wall Street Journal on 2 February 1990.
- Rebecca Stanfel, Encyclopedia of Major Marketing Campaigns, Volume 1, 2000, pp. 1884-1897