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Fahrvergnügen (German pronunciation: [ˈfaːɐ̯.fɛɐ̯ˌɡnyːɡn̩]) was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car.[1]

"Fahrvergnügen" means "driving enjoyment" in English (from fahren, "to drive," and vergnügen, "enjoyment"). One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen".


  1. ^ Warhola, Debbie (23 August 1991). "FAHRVERGNUGEN / Volkswagen's concept strategy". Colorado Springs Gazette. pp. G1. Retrieved 28 February 2010. [dead link]
  • The Volkswagen "Fahrvergnügen Explained" print ad appeared in The Wall Street Journal on 2 February 1990.

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