Fail Blog

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Fail Blog
Fail blog.png
Web address
Slogan Helping you feel better about yourself every day
Type of site
Available in English
Owner Leechio
Launched 3 January 2008
Alexa rank
Negative increase 394,120 (April 2014)[1]
Current status Online

Fail Blog (typeset as FAIL Blog) is a comedic blog website created in January 2008.[2]

FAIL Blog features disastrous mishaps and general stupidity in photos and video which have captions such as "fail", "epic fail", "X Fail", or "X; You're doin' it wrong" (X being the activity at which the subject has failed). There are also multiple sites under the FAIL Blog brand, including Failbook (which features FAILs on Facebook), Ugliest Tattoos, and There, I Fixed It.[3][4][5] The website has also triggered a meme that contains bad grammar (usually posted in the comments of Failblog videos), "Did he died".


In January 2008, FAIL Blog was launched. The site grew steadily in popularity; in May 2008, FAIL Blog was sold to Pet Holdings Inc. (now Cheezburger Inc.), becoming part of the Cheezburger Network.[6] Ben Huh notes that FAIL Blog "really started to take off when the financial industry decided to — ahem — fail."[2] As an example, at a Senate hearing in September 2008, a demonstrator held up a sign reading “FAIL” behind Henry Paulson., the former Treasury secretary, and Ben Bernanke, chairman of the Federal Reserve.[2] By January 2010, FAIL Blog was receiving 1.1 million unique visitors per month.[7]

Reception and influence[edit]

FAIL Blog won two Webby Awards in 2009, for People's Voice in Humor and Weird.[8][9] The site has been profiled in most world publications: The Times named FAIL blog their #3 comedy website, The Los Angeles Times called FAIL Blog, a "fan favorite," Time magazine noted that FAIL Blog has "helped popularize fail as both a noun and an exclamation, not to mention an easier-to-spell synonym for schadenfreude," and The New York Times called it a “runaway hit.”[2][10][11] The site is also commonly referenced in popular culture; The Huffington Post called Netflix a “walking failblog” in reference to their July 2011 pricing change and The Atlantic called a Chris Coghlan baseball blunder "a debacle worthy of FAIL Blog."[12][13]

In July 2009, FAIL Blog posted a screenshot of the Guinness record webpage for "Most Individuals Killed in a Terrorist Attack" which was accompanied with a "Break this record" link. Guinness threatened legal action, and the story was picked up by TechCrunch and CNET.[14][15]

See also[edit]


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ a b c d Zimmer, Ben (Aug 7, 2009). "How Fail Went From Verb to Interjection". The New York Times. Retrieved Sep 9, 2009. 
  3. ^ Failbook. Official Website.
  4. ^ There I Fixed It.
  5. ^ Ugliest Tattoos. Official Website.
  6. ^ "I Can Has Internet Millions: The company behind lolcats and Failblog tries to turn memes into money". Slate. Mar 20, 2009. Retrieved Sep 9, 2009. 
  7. ^ Raftery, Brian. King of Cheez: The Internet’s Meme Maestro Turns Junk Into Gold. Wired. January 25, 2010.
  8. ^ "Fail Blog wins 2009 Webby Award". Jun 9, 2009. Retrieved Sep 9, 2009. 
  9. ^ Orlaff, Brian. Sarah Silverman, Jimmy Fallon Win Big at the Webbys. People. May 5, 2009.
  10. ^ Fitzpatrick, Laura. Building a Media Empire Around I Can Has Cheezburger. TIME. August 24, 2009.
  11. ^ Mcedward, Laura. Entrepreneur’s Kitty Site Now A Caboodle. The Los Angeles Times. September 23, 2008.
  12. ^ Simspon, Jake. Beyond Chris Coghlan: Top 5 Sports Celebration Fails. The Atlantic. July 28, 2010.
  13. ^ Gilbert, Jason. Netflix, Despite The Price Hike And Nightmare PR, Is Still The Best In Field. Huffington Post. July 29, 2011.
  14. ^ "The 404 381: Where we gotta stay positive". CNET News. July 14, 2009. Retrieved Sep 9, 2009. 
  15. ^ "Guinness World Records Reaches New Levels Of Fail". TechCrunch. July 13, 2009. Retrieved Sep 9, 2009. 

External links[edit]

Preceded by
Most Subscribed Channel
Ranked 15th as of 2010
Succeeded by
First Most Viewed Channel
Ranked 1st as of 2010
Succeeded by