Fairfield by Marriott

From Wikipedia, the free encyclopedia
  (Redirected from Fairfield Inn by Marriott)
Jump to navigation Jump to search
Fairfield by Marriott
IndustryHospitality
Founded1987
Number of locations
1,168[1] (September, 2020)
Area served
Worldwide
ParentMarriott International
Websitefairfield.marriott.com
Logo of the former brand, Farfield Inn and Suites.
Typical late 1990s - early/mid 2000s location, Green Bay, Wisconsin

Fairfield by Marriott is a low-cost, economy hotel chain franchised by Marriott International. The properties target guests willing to accept fewer amenities for lower prices. Cost-saving measures included standardized building architecture and bedding, and the absence of a full-service restaurant, but a complimentary hot breakfast.[2] As of June 30, 2020, it has 1,087 hotels with 106,245 rooms in addition to 452 hotels with 52,871 rooms in the pipeline.[3]

The brand was named Fairfield Inn & Suites from 1987–2019.

Overview[edit]

Marriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like Days Inn, Hampton Inn, and Red Roof Inn. The first location opened in October 1987 in Atlanta, Georgia. Facing well-established competition, Fairfield Inn needed a strategy to differentiate itself from its competitors. Management implemented Scorecord terminals to allow guests to rate the hotels as either 'excellent', 'average', or 'poor'. Marriott was then able to track important metrics and provide superior customer service. Additionally, employee selection emphasized the appointment of friendly and positive staff, which also reduced turnover. This was achieved by providing higher wages than competitors (at the time being in the top 25% of wages within the lodging industry).[4]

In the early 2010s, senior vice president in charge of Fairfield Inn, Liam Brown wanted the brand to move from the budget tier of hotels into the moderate tier by renovating newer locations and closing aging ones. The strategy focused on the guest by introducing new bedding, coffee in the hotel rooms, Early Eats breakfast program and newspaper delivery. Brown believed this investment would allow Marriott to compete head to head with Hilton's Hampton Inn.[5]

Many properties have amenities such as a pool, exercise room, whirlpool, same-day dry cleaning, vending machines, business centers, and meeting rooms. Early properties had outside corridors on the first two floors and traditional interior halls on the third floor, as well as stucco paint. Now, all new hotels have traditional interior halls and a number of designs. The brand formerly included properties dubbed "Fairfield Suites"; however, in 1998, those properties became the separate SpringHill Suites chain within the Marriott corporation. Many properties feature both suites and rooms, and these were called "Fairfield Inn and Suites."[6]

In 2019, the Fairfield Inn & Suites Denver Tech Center opened, the 1000th Fairfield property worldwide.[7]

Features[edit]

Typical newer Fairfield location, Canton, Michigan.

The features are marketed as "everything you need to propel your productivity". Included are free wifi, a flexible ergonomic desk and chair in all rooms,[8] and a complimentary hot breakfast.[9] These supplement traditional hotel amenities such as a business center with printing capabilities, in-room television, mini-refrigerator, and microwave. Most properties also have a pool and fitness center.[10]

Inspiration[edit]

The brand name comes from the Fairfield Farm in Hume, Virginia, which J. Willard Marriott purchased as a family retreat. Originally owned by the King of England, the farm reminded Marriott of the western ranches of his childhood. After being refurbished in 1997, Fairfield Farm opened as Marriott's only bed and breakfast, The Inn at Fairfield Farm.[11]

Accommodations[edit]

Historical[edit]

US Non-US Total
2006[12] Properties      0518
Rooms 0046,589
2007[13] Properties      529      008      0537
Rooms 046,930 000947 0047,877
2008[14] Properties      560      009      0569
Rooms 049,678 001,109 0050,787
2009[15] Properties      620      009      0629
Rooms 055,622 001,109 0056,731
2010[16] Properties      648      010      0658
Rooms 058,510 001,235 0059,745
2011[17] Properties      667      013      0680
Rooms 060,392 001,568 0061,960
2012[18] Properties      678      013      0691
Rooms 061,477 001,568 0063,045
2013[19] Properties      691      017      0708
Rooms 062,921 002,044 0064,965
2014[20] Properties      704      017      0721
Rooms 064,362 002,089 0066,451

From 2015[edit]

North
America
Europe Middle E.
& Africa
0Asia &0
Pacific
Caribbean
Latin Am.
Total
2015[21] Properties      761      002           05      0768
Rooms 069,970 000314      00788 0071,072
2016[22] Properties      828      005           07      0840
Rooms 076,432 000918      01,056 0078,406
2017[23] Properties      895      014           10      0919
Rooms 082,699 002,268      01,467 0086,434
2018[24] Properties      940      026           13      0979
Rooms 088,052 004,403      01,833 0094,288
2019[25] Properties 01,001      042           14      1,057
Rooms 094,063 007,050      02,036 0103,149
2020[26] Properties 01,061      058           13      1,132
Rooms 099,901 009,300      01,863 0111,064

References[edit]

  1. ^ "Fairfield Hotel Locations". www.marriott.com.
  2. ^ "Eat Well". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.
  3. ^ "Fairfield by Marriott". Marriott Hotels Development. Retrieved 2020-08-20.
  4. ^ Fairfield Inn Case Study Harvard Business Review
  5. ^ Gunter, Heather (18 Sep 2006). "Suites extension fuels Fairfield Inn brand's growth engine". Hotel & Motel Management. 221 (16): 4–62.
  6. ^ Liam Brown executive background
  7. ^ "Celebrating Fairfield by Marriott's 1,000th Hotel - Marriott on the Move". www.blogs.marriott.com. Retrieved 2019-06-11.
  8. ^ "Hotel Tour". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.
  9. ^ "Eat Well". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.
  10. ^ "Hotel Amenities". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.
  11. ^ "Hotel History". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.
  12. ^ "2006 Annual Report". www.marriott.gcs-web.com. p. 20.
  13. ^ "2007 Annual Report". www.marriott.gcs-web.com. p. 26.
  14. ^ "2008 Annual Report". www.marriott.gcs-web.com. p. 22.
  15. ^ "2009 Annual Report". www.marriott.gcs-web.com. p. 19.
  16. ^ "2010 Annual Report". www.marriott.gcs-web.com. p. 18.
  17. ^ "2011 Annual Report". www.marriott.gcs-web.com. p. 19.
  18. ^ "2012 Annual Report". www.marriott.gcs-web.com. p. 22.
  19. ^ "2013 Annual Report". www.marriott.gcs-web.com. p. 20.
  20. ^ "2014 Annual Report". www.marriott.gcs-web.com. p. 17.
  21. ^ "2015 Annual Report". www.marriott.gcs-web.com. p. 6.
  22. ^ "2016 Annual Report". www.marriott.gcs-web.com. p. 7.
  23. ^ "2017 Annual Report". www.marriott.gcs-web.com. p. 7.
  24. ^ "2018 Annual Report". www.marriott.gcs-web.com. p. 6.
  25. ^ "2019 Annual Report". www.marriott.gcs-web.com. p. 6.
  26. ^ "2020 Annual Report". www.marriott.gcs-web.com. p. 13.

External links[edit]