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Faith branding is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product. Faith branding is a response to the challenge that religious organizations and leaders face regarding how to express their faith in a media-dominated culture.
Faith branding began in the 15th century when the most prominent book in Europe was the Bible. The marketing strategy was describe the product and offer it for immediate purchase. These statements became known as direct sale messages. In the 19th century companies and manufactures began to change the way that they promoted their products. They began to talk about the features and benefits as they said that it would “make things simpler”.
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