Fallon Worldwide

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Fallon Worldwide
TypeSubsidiary
Industryadvertising agency
Headquarters,
ParentPublicis
Websitewww.fallon.com

Fallon is a full-service advertising agency headquartered in Minneapolis, Minnesota, with affiliate offices in London, Prague, Detroit, and Tokyo. It is a subsidiary of Publicis.[1]

History[edit]

Fallon was founded in 1981 as Fallon McElliott Rice in 1981 by Patrick Fallon, Tom McEliott, Nancy Rice, Fred Senn and Irv Fish. [2][3] Fallon printed a full-page agency manifesto in the Minneapolis Star and Minneapolis Tribune in 1981, seeking “companies that would rather outsmart the competition than outspend them”—a cold call for national advertising work that ran only in the local papers, and a “provocative message pitching scientific thinking and a condemnation of the prevailing strategies of the industry.”[4]

Fallon McElligott Rice’s first national client was an insurance agency, ITT Life. In 1981, the agency added several more national accounts to its roster, including The Wall Street Journal, US West, and the Episcopal Church. The agency was named Ad Age’s Agency of the Year in 1983,[4] 1995,[5] 1997[6] and, was the Comeback Agency of the Year in 2015.[7]

Notable campaigns[edit]

Key people[15][edit]

  • Pat Fallon – Co-Founder
  • Tom McElliot - Co-Founder, Creative director[16]
  • Mike Buchner – Chairman

References[edit]

  1. ^ http://www.publicisgroupe.com/#/en/videos/brand-videos/brand/Fallon
  2. ^ McDonough, John; Egolf, Karen (November 2002). The Advertising Age Encyclopedia of Advertising. Fitzroy Dearborn. p. 560. ISBN 1579581722.
  3. ^ Johnson, Eleanor. (1985-03-04) ENVY OF MADISON AVENUE: A MINNEAPOLIS AD AGENCY It made a splash selling chickens and life insurance. Now Fallon McElligott Rice has snagged the Wall Street Journal account. - March 4, 1985. Money.cnn.com. Retrieved on 2013-07-16.
  4. ^ a b "Fallon: An Oral History". mspmag.com. Retrieved 2016-06-06.
  5. ^ "Ad Age's Agency of the Year: Fallon McElligott". Retrieved 2017-05-15.
  6. ^ "Fallon Worldwide (Fallon McElligott)". Retrieved 2017-05-15.
  7. ^ "Fallon Is Ad Age's 2015 Comeback Agency of the Year". Retrieved 2017-05-15.
  8. ^ Sulllivan, Luke (1996). Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads. Wiley. p. 86.
  9. ^ Kanner, Bernice (26 June 1989). "Fallon McGelliott Gets Fresh". New York Magazine.
  10. ^ Millman, Nancy (November 7, 1993). "AD AGENCY SHIES FROM THE USUAL". Chicago Tribunue. Retrieved October 20, 2020.
  11. ^ Duncan, Thomas R. (2002). IMC: Using Advertising and Promotion to Build Brands. McGraw-Hill. p. 456.
  12. ^ Kanner, Bernice (26 June 1989). "Fallon McGelliott Gets Fresh". New York Magazine.
  13. ^ Mark Kassof (June 1997). "Lessons from marketing flops". Kassof.com. Archived from the original on 2007-12-23. Retrieved 2008-01-15. CS1 maint: discouraged parameter (link)
  14. ^ Kiley, David (2002). Driven: Inside BMW, the Most Admired Car Company in the World. Wiley. p. 148.
  15. ^ "Fallon". www.fallon.com. Archived from the original on 2016-06-06. Retrieved 2016-06-06.
  16. ^ Berg, Eric N. "Co-founder of McFallon Ad Agency Quits". New York Times. New York. Retrieved October 17, 2020.

External links[edit]