Fallon Worldwide

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Fallon Worldwide
Subsidiary
Industryadvertising agency
Headquarters,
ParentPublicis
Websitewww.fallon.com

Fallon is a full-service advertising agency headquartered in Minneapolis, Minnesota, with affiliate offices in London, Prague, Detroit, and Tokyo. It is a subsidiary of Publicis.[1]

History[edit]

Fallon was founded in 1981 by Pat Fallon and four other partners as Fallon McElligott Rice.[2] Fallon printed a full-page agency manifesto in the Minneapolis Star and Minneapolis Tribune in 1981, seeking “companies that would rather outsmart the competition than outspend them”—a cold call for national advertising work that ran only in the local papers, and a “provocative message pitching scientific thinking and a condemnation of the prevailing strategies of the industry.”[3]

Fallon McElligott Rice’s first national client was an insurance agency, ITT Life. In 1981, the agency added several more national accounts to its roster, including The Wall Street Journal, US West, and the Episcopal Church. The agency was named Ad Age’s Agency of the Year in 1983,[3] 1995,[4] 1997[5] and, was the Comeback Agency of the Year in 2015.[6]

Campaigns[edit]

Current Partners[8][edit]

  • Arby’s
  • Betterment
  • Big Ten Network
  • Comedy Central
  • Cooper Tires
  • Culligan
  • Hotwire
  • IFC
  • Lumber Liquidators
  • Massage Envy
  • MTV
  • WhiteWave

Key People[8][edit]

  • Pat Fallon – Founder (1945-2015)
  • Mike Buchner – Chairman
  • Rocky Novak — Chief Executive Officer
  • Niki Dobratz – Chief Marketing Officer
  • Kara Buckner – Managing Director and Chief Strategy Officer
  • John King — President, New York
  • James Tsantes — Director of Finance
  • Julie McBride — Head of Talent
  • Nikki Baker – ECD, New York
  • Patrick Figueroa – ECD, Minneapolis
  • Leslie Schaffer – ECD, New York
  • Rick Utzinger – ECD, Minneapolis
  • Pat Sidoti — Head of Production
  • Andy Rhode — Director of Media
  • Kolter Ridge – Associate Producer

References[edit]

  1. ^ http://www.publicisgroupe.com/#/en/videos/brand-videos/brand/Fallon
  2. ^ Johnson, Eleanor. (1985-03-04) ENVY OF MADISON AVENUE: A MINNEAPOLIS AD AGENCY It made a splash selling chickens and life insurance. Now Fallon McElligott Rice has snagged the Wall Street Journal account. - March 4, 1985. Money.cnn.com. Retrieved on 2013-07-16.
  3. ^ a b "Fallon: An Oral History". mspmag.com. Retrieved 2016-06-06.
  4. ^ "Ad Age's Agency of the Year: Fallon McElligott". Retrieved 2017-05-15.
  5. ^ "Fallon Worldwide (Fallon McElligott)". Retrieved 2017-05-15.
  6. ^ "Fallon Is Ad Age's 2015 Comeback Agency of the Year". Retrieved 2017-05-15.
  7. ^ Mark Kassof (June 1997). "Lessons from marketing flops". Kassof.com. Archived from the original on 2007-12-23. Retrieved 2008-01-15.
  8. ^ a b "Fallon". www.fallon.com. Retrieved 2016-06-06.

External links[edit]