Fallon Worldwide

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Fallon Worldwide
Subsidiary
Industry advertising agency
Headquarters AT&T Tower
Minneapolis, Minnesota
, United States
Parent Publicis
Website www.fallon.com

Fallon is a full-service advertising agency headquartered in Minneapolis, Minnesota, with affiliate offices in London, Detroit, and Tokyo. It is a subsidiary of Publicis.[1]

History[edit]

Fallon was founded in 1981 by Pat Fallon and four other partners as Fallon McElligott Rice.[2] Fallon printed a full-page agency manifesto in the Minneapolis Star and Minneapolis Tribune in 1981, seeking “companies that would rather outsmart the competition than outspend them”—a cold call for national advertising work that ran only in the local papers,and a “provocative message pitching scientific thinking and a condemnation of the prevailing strategies of the industry.”[3]

Fallon McElligott Rice’s first national client was an insurance agency, ITT Life. In 1981, the agency added several more national accounts to its roster, including The Wall Street Journal, US West, and the Episcopal Church. The agency was named Ad Age’s Agency of the Year in 1983.[3]

Campaigns[edit]

Current Partners[5][edit]

  • Arby’s
  • Big Ten Network
  • Comedy Central
  • H&R Block
  • IFC
  • Larabar
  • Loctite
  • MTV
  • Talenti
  • WhiteWave

Key People[5][edit]

  • Pat Fallon – Founder (1945-2015)
  • Mike Buchner – CEO
  • Jeff Kling – Chief Creative Officer
  • Dawn Lamm – CFO
  • Mandana Mellano – Chief Media Officer
  • Matt Benka – Director of Digital

References[edit]

  1. ^ http://www.publicisgroupe.com/#/en/videos/brand-videos/brand/Fallon
  2. ^ Johnson, Eleanor. (1985-03-04) ENVY OF MADISON AVENUE: A MINNEAPOLIS AD AGENCY It made a splash selling chickens and life insurance. Now Fallon McElligott Rice has snagged the Wall Street Journal account. - March 4, 1985. Money.cnn.com. Retrieved on 2013-07-16.
  3. ^ a b "Fallon: An Oral History". mspmag.com. Retrieved 2016-06-06. 
  4. ^ Mark Kassof (June 1997). "Lessons from marketing flops.". Kassof.com. Archived from the original on 2007-12-23. Retrieved 2008-01-15. 
  5. ^ a b "Fallon". www.fallon.com. Retrieved 2016-06-06. 

External links[edit]