Farm-to-table

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A "farm-to-table" dinner at Kendall-Jackson used produce from the winery's on-site garden.

Farm-to-table (or farm-to-fork, and in some cases farm-to-school) is a social movement which promotes serving local food at restaurants and school cafeterias, preferably through direct acquisition from the producer (which might be a winery, brewery, ranch, fishery, or other type of food producer which is not strictly a "farm"). This might be accomplished by a direct sales relationship, a community-supported agriculture arrangement, a farmer's market, a local distributor or by the restaurant or school raising its own food. Farm-to-table often incorporates a form of food traceability (celebrated as "knowing where your food comes from") where the origin of the food is identified to consumers. Often restaurants cannot source all the food they need for dishes locally, so only some dishes or only some ingredients are labelled as local.

The farm-to-table movement has arisen more or less concurrently with changes in attitudes about food safety, food freshness, food seasonality, and small-farm economics.[1] Advocates and practitioners of the farm-to-table model frequently cite the scarcity of fresh, local ingredients; the poor flavor of ingredients shipped from afar; the poor nutritional integrity of shipped ingredients; the encroachment of genetically modified foods into the food supply; the disappearance of small family farms; the disappearance of heirloom and open-pollinated fruits and vegetables; and the dangers of a highly centralized food growing and distribution system as motivators for their their decision to adopted a more locavore approach to the food system.[2][3]

Influences and Growth[edit]

Among the first vocal and influential farm-to-table businesses were: Chez Panisse restaurant in Berkeley, CaliforniaThe Herbfarm in WashingtonBon Appétit Management Company based in Palo Alto, California, and The Kitchen in Boulder, Colorado. Since the 2000s, the number of farm-to-table operations has grown rapidly and "the American Farm to Table Restaurant Guide lists restaurants located in more than 30 states and the District of Columbia".[3] In 2015, according to the National Restaurant Association "four of the top ten trends" related to local foods.[3]

Prominent advocates for the farm-to-table movement, either as chefs, writers, farmers, or environmentalists include: Wendell BerryWes JacksonMichael PollanThomas Keller, John JeavonsAlice WatersDan Barber, Joel SalatinBarbara Kingsolver, Tony Maws, Kevin Gillespie, Edna Lewis, Ken Myszka, Erik Manning and others.

Fraud[edit]

Investigations by journalists at the Tampa Bay Times[4] and San Diego Magazine[5] found widespread fraud in the claims made by area farm-to-table restaurants about where the food they were serving came from. Cases included: restaurant previously bought from that provider but has since switched without updating the menu; restaurant claims to buy from a farmer, but the farmer denies ever having sold to that restaurant; restaurant serving a type of food the cited farmer or fisher has never grown or caught or which is currently out of season or not being provided; restaurant claiming to serve food from a provider which has gone out of business years ago; food from the claimed source makes up only a small portion of the type of food on the plate. In cases where fraudulent claims are being made, the food actually being served is usually non-local or even "commodity" food which is cheaper or more available out-of-season. In some cases food claimed to be "wild caught", "preservative-free", "made in-house", "Fresh from Florida", or "Long Island duck" was not. Such practices open restaurants to lawsuits from the farmer whose name is being used fraudulently, lawsuits from consumers who have purchased mislabelled food products, and enforcement actions by government agencies.[6] Tampa Bay Times food critic and investigative reporter Laura Reiley attributes fraud in part to the rise of the farm-to-table trend since 2012, the lack of time of restaurants to deal directly with farms whereas they normally would deal with one or two large distributors, and in some cases sheer profit motive.[7]

Fast-casual meets farm-to-table[edit]

More recently restauranteurs have tried to democratize the farm-to-table movement by opening fast-casual restaurants that offer locally sourced food at a relatively affordable price point. Sweetgreen, a farm-to-table salad chain has experienced exponential growth since opening in 2007 in Washington D.C, and now has more than 60 locations across the United States.[3] The salad bar chain, started on the premise of sourcing food as locally as possible. The chain "works with more than 500 farmers" to limit the distance food travels across all their locations, requiring each region to build relationships with their local farm community.[8] In New York, another fast casual concept, Dig Inn, has gained popularity with their "farm-to-counter" model.[9] In 2016, Dig Inn announced they intend to buy and manage their own farm. While they don't plan to source all their food from their farm, it will be a place for education and to learn "exactly how things grow".[9] Both of these restaurant concepts have received noteworthy funding, as investors gain more interest in food startups, particularly those connecting to the local food system.[3] Consumer interest is high enough that Applebee's has even explored the farm-to-table concept. Over the summer of 2014, the chain released a location-specific menu option: the Grilled Vidalia Onion Sirloin, in Georgia. It took six months to plan and was only available for a limited period.[10]

Criticism[edit]

Despite the growth in the farm-to-table restaurants the movement has been met with some criticism. Critics argue the interest in knowing where your food comes from and ensuring it is locality sourced is just another food fad for millennials.[11] Furthermore, the higher price point that many restaurants are forced to demand, given the higher costs of production and lower economies of scale also make farm-to-table food inaccessible for many people.[11] The movement was originally closed tied to "tree-hugging elitists," who were the few able to afford farm-to-table food.[12] Lastly, critics argue that the farm-to-table term is not fully understood by consumers, for example, foods advertised as farm-to-table are automatically healthier regardless of actual nutritional content.[3]

See also[edit]

References[edit]

  1. ^ Brain, Roslynn. "The Local Food Movement: Definitions, Benefits & Resources". Utah State University. Utah State University. Retrieved 15 April 2017. 
  2. ^ Gogoi, Pallavi. "The Local Food Movement Benefits Farms, Food Production, Environment" (PDF). Business Week Online. Business Week Online. Retrieved 15 April 2017. 
  3. ^ a b c d e f Harvard University, Culinary Institute of America (2016). "Menus of Change: The Business of Healthy, Sustainable, Delicious Food Choices" (PDF). Menus of Change. Retrieved April 15, 2017. 
  4. ^ "Farm to Fable: A Times investigation into Tampa Bay's local food scene". Tampa Bay Times. 15 April 2016. 
  5. ^ Troy Johnson (24 June 2015). "Farm to Fable: Deception, fraud, and honest mistakes in the farm-to-table movement". San Diego Magazine. 
  6. ^ "Farm-to-Table Fraud: The Legal Side". David Lizerbram & Associates Blog. July 7, 2015. 
  7. ^ Laura Reiley (April 13, 2016). "At Tampa Bay farm-to-table restaurants, you're being fed fiction". Tampa Bay Times. 
  8. ^ Hedgecock, Sarah (October 18, 2016). "How Creating 'Intimacy At Scale' Drives Sweetgreen's Fast-Casual Success". Forbes. Forbes. Retrieved 15 April 2017. 
  9. ^ a b Garfield, Leanna (August 22, 2016). "This fast-casual chain New Yorkers love just took sustainable food to the next level". Business Insider. Retrieved April 15, 2017. 
  10. ^ Mintel GNPD (June 2014). "Innovation on the Menu: Flavor Trends - US - June 2014". Mintel. Mintel. Retrieved 15 April 2017. 
  11. ^ a b Gunst, Kathy (August 22, 2015). "Is farm-to-table just a fad?". Boston Globe. Retrieved April 15, 2017. 
  12. ^ Schoenfeld, Bruce (September 21, 2011). "How the Farm-to-Table Movement Is Helping Grow the Economy". Entrepreneur. Retrieved April 15, 2017. 

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