Fashion Central

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Fashion Central
Type of businessPublic
Type of site
Ecommerce and Online Magazine[1]
Available inEnglish
HeadquartersLahore, Punjab, Pakistan
Area servedWorld Wide
OwnerShoaeb Shams
Founder(s)Shoaeb Shams and QuratulAin
Key peopleShoaeb Shams, QuratulAin, Khawaja Pervaiz Saeed
IndustryFashion and Lifestyle
ProductsFashion apparel and Lifestyle
Alexa rankAlexa[2]

Fashion Central is an online fashion Magazine of Pakistan based in Lahore, which provides coverage to the events in Pakistani Fashion Industry.[3] It was named Fashion Central with an idea to provide a central portal about all fashion related affairs. The site was developed using the proprietary content management system developed by End 2 End solution Providers.[4] This magazine has won PASHA ICT Award in 2010.[5]


Fashion Central was founded in 2007[6] and the website went live in November 2007. Initially it was launched as an online Ecommerce website. After about 6 months the website was totally revamped and was reinvented as an online fashion[7] and lifestyle magazine.[8] In early 2011 the website added ecommerce as one of its services. The products at offer include apparel, perfumes, lifestyle items and other fashion and lifestyle related accessories. The delivery options are available for countries across the globe with multiple payment options. The products on sale[9] at FashionCentral are directly sourced from the known designers.

Main categories[edit]

Its main categories are Pakistani fashion designers,[10] models, stylists, photographers, fashion events,[11] trends and lifestyle. It has sub categories including health, beauty, parenting, fashion accessories, food and home décor.[12] [13] [14]


  1. ^ "". Retrieved 2015-11-19.
  2. ^ " Site Overview". Retrieved 2015-11-19.
  3. ^ "Fashion Central". Retrieved 2015-11-19.
  4. ^ "e2e Solution Providers". 2014-06-20. Retrieved 2015-11-19.
  5. ^ Archived from the original on August 23, 2011. Retrieved October 11, 2011. Missing or empty |title= (help)
  6. ^ "#knowledge: Classifieds1000 World Forum". Archived from the original on 2012-04-25. Retrieved 2015-11-19.
  7. ^ "Fashion Central moves into the world of International Fashion". PRLog. 2010-10-29. Retrieved 2015-11-19.
  8. ^ "New fashion portal to promote local industry". 2008-07-29. Retrieved 2015-11-19.
  9. ^ "Online Shopping in Pakistan, Buy Women Clothing & Accessories - Fashion Central eShop". Retrieved 2015-11-19.
  10. ^ [1]
  11. ^ [2] Archived November 3, 2011, at the Wayback Machine
  12. ^ Sibtain, Momina (2013-09-29). "Fashion Central hops on the multi-brand wagon - The Express Tribune". Retrieved 2015-11-19.
  13. ^ Sep 29, 2013 07:02am (2013-09-29). "Multi-brand outlet launch stirs city fashion scene - Newspaper". Dawn.Com. Retrieved 2015-11-19.
  14. ^

External links[edit]