Fashion Fair Mall

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Fashion Fair Mall
Location Fresno, California 93710
Coordinates 36°48′22″N 119°46′34″W / 36.806°N 119.776°W / 36.806; -119.776Coordinates: 36°48′22″N 119°46′34″W / 36.806°N 119.776°W / 36.806; -119.776
Address 645 E. Shaw Avenue
Opening date 1970
Owner The Macerich Company
No. of stores and services 130+
No. of anchor tenants 4
Total retail floor area 963,000 sq ft (89,500 m2)
Parking parking lot, valet

Fashion Fair Mall is a medium-sized, enclosed shopping mall in Fresno, California, anchored by two Macy's stores, JCPenney, and Forever 21. Originally opened in 1970, Fashion Fair was expanded in 1983 (accommodating Macy's and a new food court) and in 2005 with the addition of an outdoor lifestyle wing. It competes with two outdoor shopping centers in Fresno: The Shops at River Park, three miles to the north; and Fig Garden Village, located 1.7 miles to the west.


The mall was built in 1970 by the MacDonald Group with 500,000 sq ft (46,000 m2) and was sold in 1987.[1] The mall originally opened with Gottschalks, Weinstock's, and J. C. Penney, with Macy's added to the roster in 1983.[2]

In 1996, Weinstock's parent company Broadway Department Stores merged with competitor Federated Department Stores.[3] While most of Broadway's stores were converted to the Macy's nameplate, Weinstock's stores in Fresno and Modesto were traded to Gottschalks. This allowed Gottschalks to take over the larger Weinstock's buildings, while Macy's converted the original Gottschalks stores into separate Macy's Men's & Home stores. Gottschalks filed for bankruptcy in 2009 and sold its lease to Forever 21,[4] which operated in the mostly-unchanged Gottschalks building for a short time. Forever 21 then shuttered the store in early 2011 for an extensive remodel, which was completed in 2012.

In 2005, construction on a 94,000 square-foot expansion commenced. Dubbed The Village at Fashion Fair, the open-air wing features upscale retailers that are new to the Fresno market: Anthropologie, Charming Charlie, Bebe, Sephora, GUESS, Michael Kors, and The Cheesecake Factory.[5] Since opening in 2005, several of The Village's more prominent tenants have shuttered; including Z Gallerie in 2009,[6] BCBGMaxAzria in 2013, Urban Outfitters in 2015,[7] and Men's Wearhouse in 2016.

The mall has had a tough year in 2016, losing several notable stores including Aeropostale, Gap, Gap Kids, ANGL, Best Buy Mobile, Verizon, Macy's Woman, Slam X Hype, and Orange Julius. However, other stores, including Victoria's Secret, Bath and Body Works, Hollister Co, and Torrid have expanded and/or remodeled their spaces.

An Amazon Pop Up kiosk, the 14th in the country, opened in the mall in July 2016, near Starbucks.

Anchor stores[edit]

Anchor Year Opened Square Feet Notes
Macy's 1983 176,410 sf Opened in 1983 as anchor to mall expansion.
Macy's Men's & Children's 1996 76,650 sf Built 1970 as Gottschalks, became Macy's Men's & Children's in 1996 after Gottschalks relocated to former Weinstock's
JCPenney 1970 153,769 sf Original anchor
Forever 21 2011 154,052 sf Opened in 1970 as Weinstock's, became Gottschalks in 1996 after Weinstock's/ Macy's merger, became Forever 21 in 2011 after Gottschalks bankruptcy and liquidation in 2009.
Love Culture 2012 14,125 sf Junior anchor, formerly Forever 21

Former anchors[edit]

  • Weinstock's (Opened 1970, closed 1996 due to Broadway-Federated merger)
  • Gottschalks (Opened 1970, moved to former Weinstock's in 1996, closed 2009 due to company liquidation)

See also[edit]


  1. ^ "Sale of Fashion Fair Complete". Fresno Bee. Retrieved 22 October 2014. 
  2. ^ "Macy's new 'Miracle on 34th Street'". The Christian Science Monitor. Retrieved 20 January 2016. 
  3. ^ "Federated to Buy Broadway Stores for $1.6 Billion". The New York Times. Retrieved 20 January 2016. 
  4. ^ "MACY'S, FOREVER 21 TO TAKE OVER GOTTSCHALKS STORES". Retrieved 20 January 2016. 
  5. ^ "Macerich Announces 13% Increase in FFO Per Share". PRNewswire. Retrieved 20 January 2016. 
  6. ^ "Lease Cancellations (June 14-20): Z Gallerie To Cancel 25 Store Leases". Retrieved 24 January 2016. 
  7. ^ "Retail Therapy: What happened to Urban Outfitters?". Retrieved 24 January 2016. 

External links[edit]