Fashion Targets Breast Cancer

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Fashion Targets Breast Cancer is a charity campaign originally launched in the UK in 1996 by Breakthrough Breast Cancer,[1] and now operated under the charity's new name Breast Cancer Now. Corporate partners for the campaign represent famous high-street brands, including M & S, Topshop, and River Island. M & S has sold a wide range of charitable women's clothes for Breast Cancer Now[2] for many years. The campaign is best known for its famous 'target' logo T-shirt designed by Ralph Lauren.[3] Since 1996, Fashion Targets Breast Cancer has raised over £14 million to fund pioneering breast cancer research.[4]


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