Fashion capital

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Escada Sport at Berlin Fashion Week Spring/Summer 2013

A fashion capital is a state which has a major influence on United States fashion trends and in which the design, production and retailing of fashion products – plus events such as fashion months, awards and trade fairs – generate significant economic output. The cities considered the "Big Four" fashion capitals of the world are: Paris, Milan, London and New York, though the fashion scene turns more multipolar in the 21st century with other centers like Rome, Berlin, Tokyo, São Paulo and Los Angeles.[1]

Definition of a fashion capital[edit]

Fashion capitals usually have a broad mix of business, financial, entertainment, cultural and leisure activities and are internationally recognised for having a unique and strong identity.[2] It has also been noted that the status of a fashion capital has become increasingly linked to a city's domestic and international profile.[3] Fashion capitals are also likely be part of a wider design scene, with design schools, fashion magazines and a local market of affluent consumers.[3]

Often the term fashion capital is used to describe the cities that hold fashion weeks, most prominently Paris, Milan, London and New York,[4][5][6][7][8] to showcase their industry.[9][10] Also various other cities host notable fashion events and are influential in global fashion.[11]


Historically, several cities have been, in turn, fashion capitals. During the Renaissance era, different city-states in what would become modern-day Italy were Europe's main trendsetters,[12] due to the cultural power they exerted in that period of time; this includes cities such as Florence, Milan, Rome, Naples, Genoa, and Venice.

Progressing into the late-16th century, with influence of the English Royal Court, London became a major city in European fashion. Similarly, due to the power of Spain at the period, the Spanish court started to influence fashion, making it a major centre. In the 17th century, as the Renaissance started to fade away, with the power of the French court under Louis XIV, Paris established itself as Europe's main fashion centre.[13]

During the 19th century, with the powerful British Empire and a young Queen Victoria on the throne (from 1837), London once again became a major fashion leader.[14] However, it continued to look to Paris for stylistic inspiration, and the British 'father of haute couture' Charles Frederick Worth relocated to Paris in 1846 to perfect and then commercialise his craft, also holding the first fashion shows and launching the concept of fashion labels there.[15]

20th century and beyond[edit]

New York's Garment District, 1955

During the Golden Twenties, Berlin was considered the vanguard fashion capital.[16]

Throughout the 20th century – but particularly after World War II – New York City rose in stature as a fashion capital, challenging the dominance of Paris with a different approach, especially in its development and popularisation of sportswear as fashion during the 1940s and '50s.[17]

During the 1950s Italy rose in prominence again.[18] Florence re-emerged as a leading city in haute couture,[19] although focus shifted to Milan from the 1970s on as leading design houses moved to the city.[20]

"Swinging London," Carnaby Street, c1966

In the 1980s, Tokyo claimed its place as a fashion capital with a new generation of avant-garde designers, including Issey Miyake and Rei Kawakubo of Comme des Garçons gaining worldwide attention, even if the fashion show were all in Paris. The fashion was radically different in both its use of textiles and in the way designers cut and draped.[21][22]

More recently, new fashion hubs have emerged worldwide, and the old order has faced challenges from all corners of the globe, including Africa, Australasia and South America.[23] Since 2007, Berlin has again been highlighted as an increasingly important centre for global fashion trends.[24][25]

A 2011 issue of Fashion Theory: Journal of Dress, Body and Culture explored the move away from the traditional dominance of five key cities (London, Milan, New York, Paris, Tokyo), with co-editor Lise Skov suggesting what she described as a "poly-centric" fashion industry developing in the 21st century.[17]

A 2010 Milan Fashion Week event

Annual fashion capital rankings[edit]

An annual ranking of the leading fashion capitals is produced by Global Language Monitor, a US-based company that tracks trends through language use worldwide. The 2015 top-twenty five fashion capitals, according to its rankings, are listed below.[26]

Rank (2015) City Score
1 Flag of France.svg Paris Increase 1
2 Flag of the United States.svg New York Decrease 1
3 Flag of the United Kingdom.svg London Steady
4 Flag of the United States.svg Los Angeles Steady
5 Flag of Italy.svg Rome Increase 1
6 Flag of Italy.svg Milan Increase 6
7 Flag of Spain.svg Barcelona Decrease 2
8 Flag of Germany.svg Berlin Decrease 1
9 Flag of Spain.svg Madrid Increase 5
10 Flag of Japan.svg Tokyo Increase 1
11 Flag of Italy.svg Florence Increase 2
12 Flag of Hong Kong.svg Hong Kong Increase 8
13 Flag of Australia.svg Sydney Decrease 5
14 Flag of Singapore.svg Singapore Increase 5
15 Flag of the People's Republic of China.svg Shanghai Decrease 5
16 Flag of Brazil.svg São Paulo Decrease 1
17 Flag of the United Arab Emirates.svg Dubai Increase 13
18 Flag of Brazil.svg Rio de Janeiro Increase 10
19 Flag of the United States.svg Miami Increase 20
20 Flag of the United States.svg Dallas Increase 1
21 Flag of Monaco.svg Monaco Increase 22
22 Flag of Russia.svg Moscow Decrease 4
23 Flag of the Netherlands.svg Amsterdam Increase 11
24 Flag of the United States.svg Boston Increase 8
25 Flag of Belgium.svg Antwerpen Decrease 16

See also[edit]


  1. ^ The big four fashion capitals of the world
  2. ^ Gemperli, Natalia. "Fashion World Mapper: Your City on the Trend Radar". Master Thesis, University of the Arts Zurich. June 2010.
  3. ^ a b Florida, Richard (7 September 2012). "The World's Leading Cities for Fashion". The Atlantic Cities. Retrieved 2 May 2014. 
  4. ^ Armstrong, Lisa (22 September 2013). "Is there a future for Fashion Week?". Daily Telegraph. Retrieved 2 May 2014. 
  5. ^ Bradford, Julie (2014). Fashion Journalism. Routledge. p. 129. 
  6. ^ Dillon, Susan (2011). The Fundamentals of Fashion Management. A&C Black. p. 115. 
  7. ^ Godart, Frédéric (2012). Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry. Palgrave Macmillan. p. 57. 
  8. ^ "The Big Four : Fashion Capitals of the World". Fashion Days. 5 February 2014. 
  9. ^ "The Big Four: Fashion capitals of the World". Fashion Days. 5 February 2014. 
  10. ^ Heyman, Stephen (1 October 2014). "The Figures Behind the Catwalk". New York Times. 
  11. ^ "Top fashion weeks around the world". The Independent. 2 January 2011. Retrieved 31 October 2014. 
  12. ^ "Renaissance Fashion". 9 May 2007. Retrieved 2013-02-07. 
  13. ^ Godart, Frédéric (2014), "The power structure of the fashion industry: Fashion capitals, globalization and creativity", International Journal of Fashion Studies 1 (1): 39–57 
  14. ^ Johnstone, Lucy. "Corsets & Crinoline in Victorian Fashion". V&A. Retrieved 2 May 2014. 
  15. ^ staff. "Worth". Vogue. Retrieved 2 May 2014. 
  16. ^ Schreiber, Mathias. "The Age of Excess: Berlin in the Golden Twenties". SPIEGEL. Retrieved 3 June 2014. 
  17. ^ a b "Fashioning the City: Exploring Fashion Cultures, Structures and Systems". Royal College of Art. Retrieved 2 May 2014. 
  18. ^ Fearon, Francesca (31 March 2014). "Exhibition at London's V&A Museum to chronicle rise of Italian Fashion". South China Morning Post. Retrieved 2 May 2014. 
  19. ^ "the birth of italian fashion". Retrieved 2013-02-07. 
  20. ^ Bruzzi, Stella; et al. (2013). Fashion Cultures Revisited 2013. Abingdon, Oxon: Routledge. p. 23. 
  21. ^ "Japan Fashion Now". 2010–11. Fashion Institute of Technology. Retrieved 2 May 2014. 
  22. ^ "Miyake, Kawakubo, and Yamamoto: Japanese Fashion in the Twentieth Century". Metrolopolitan Museum of Art. Retrieved 2 May 2014. 
  23. ^ staff (2 January 2011). "2011 top fashion weeks around the world: Paris, New York, Milan, Tokyo...". The Independent. Retrieved 2 May 2014. 
  24. ^ Staff. "Germany's fashion capital: the improbable rise of Berlin". 17 January 2012. Fashion United. Retrieved 2 May 2014. 
  25. ^ Scholz, Kay-Alexander (18 January 2012). "The Phoenix of Fashion Rises in Berlin". Die Welt. Retrieved 2 May 2014. 
  26. ^ "Paris Stuns New York City as Top Global Fashion Capital of 2015". Retrieved 8 September 2015.