Fashionista (website)

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Type of site
Fashion news
Available inEnglish
EditorBreaking Media

Fashionista is a fashion website owned by Breaking Media.


Fashionista was launched in 2007. It was originally written as a fashion blog by Faran Krentcil.[1] In April 2009, editor Natalie Hormilla stepped down.[2]

By 2010, Fashionista had gained worldwide popularity in the fashion niche and revamped its website and logo (also moving it from Joomla to WordPress).[3] In 2010, Breaking Media raised a $1.3 million round of investment.[4]

In November 2013, Stephanie Trong and Lauren Indvik were named co-editors-in-chief of Fashionista, succeeding to Leah Chernikoff. In March 2014, Stephanie Trong stepped down, leaving Lauren Indvik the sole editor-in-chief of the website.[5] In April 2014, the website was moved from WordPress to SAY Media's content management and monetization platform Tempest.[6]

In April 2015, Breaking Media raised another $1.5 million round of investment.[4] In November 2015, Lauren Indvik was named editor at large of Fashionista, succeeding to Lauren Sherman.[7] In December 2015, Fashionista introduced its own advertising studio (Fashionista CoLab) to offer custom advertising experiences to advertisers.[8]


Fashionista is the most-visited website edited by Breaking Media.[9] Compared to other fashion news websites, Fashionista's editorial is more pop culture and geared to a younger audience.[10]


Related pages[edit]


  1. ^ Francesca Sterlacci; Joanne Arbuckle (30 June 2017). Historical Dictionary of the Fashion Industry. Rowman & Littlefield. ISBN 9781442239098.
  2. ^ Noah Davis (1 April 2009). " Editor Departs". Retrieved 8 January 2019.
  3. ^ "Fashionista: More Thread, Less Trend". 24 February 2010. Retrieved 8 January 2019.
  4. ^ a b Anthony Ha (10 April 2015). "Breaking Media, publisher of Above the Law and Fashionista, raises $1,5m". Retrieved 8 January 2019.
  5. ^ "Media scoop! Fashionista co-EIC Stephanie Trong steps down". 26 March 2014. Retrieved 8 January 2019.
  6. ^ "A stylish new Fashionista on Say Media's Tempest platform". 14 April 2014. Retrieved 8 January 2019.
  7. ^ Alexandra Steigrad (17 November 2015). "Fashionista's Lauren Indvik Becomes Editor at Large, CEO Addresses Sale Speculation". Retrieved 8 January 2019.
  8. ^ "Fashionista launches in-house, native advertising studio, 'CoLab'". 10 December 2015. Retrieved 8 January 2019.
  9. ^ "Why Breaking Media believes small can be beautiful". 4 August 2016. Retrieved 8 January 2019.
  10. ^ "Top 5 News Sources For Fashion Lovers". 22 March 2016. Retrieved 8 January 2019.
  11. ^ "2012 Honoree". 2012. Retrieved 8 January 2019.

External links[edit]