Fast Company (magazine)
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October 2009 cover of Fast Company
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| Editor | Robert Safian |
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| Categories | Business magazine |
| Frequency | 10 times per year |
| Publisher | Fast Company, Inc |
| Total circulation (June 2012) |
757,858[1] |
| First issue | November 1995 |
| Company | Mansueto Ventures |
| Country | USA |
| Language | English |
| Website | http://www.fastcompany.com |
| ISSN | 1085-9241 |
Fast Company is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes 10 print issues per year. Robert Safian has been the editor-in-chief since 2007,[citation needed] having previously worked at Fortune, Time, and Money. Fast Company is owned by Mansueto Ventures and is headquartered in New York, New York.
History[edit]
Fast Company was launched in November 1995[2] by Alan Webber and Bill Taylor, two former Harvard Business Review editors, and publisher Mortimer Zuckerman.[3][4]
The publication's early competitors included Red Herring, Business 2.0 and the The Industry Standard.[5]
In 1997, Fast Company created an online social network, the "Company of Friends" which spawned a number of groups that began meeting in person.[6] At one point the Company of Friends had over 40,000 members in 120 cities, although by 2003 that number had declined to 8,000.[7]
In 2000, Zuckerman sold Fast Company to Gruner + Jahr, majority owned by media giant Bertelsmann, for $350 million. At the time this was the second largest amount for any US magazine in history.[citation needed] Webber and Taylor left the magazine, and John A. Byrne, previously with Newsweek, was brought in as the new editor.[7] Although the magazine was not specifically about Internet commerce, readership declined sharply following the collapse of the dot-com bubble. By 2003 newsstand sales had declined by half, and advertising pages were one-third the 2000 numbers.[7]
In 2005, Gruner + Jahr sold the magazine, as well as Inc. magazine, to Joe Mansueto's company Mansueto Ventures for $35 million.[8]
Fast Company was named by the American Society of Magazine Editors as the magazine of the year in 2014.[9]
Current activity[edit]
Franchises[edit]
Fast Company currently operates a number of franchises such as "Most Innovative Companies", and "Most Creative People". For their Most Innovative Companies feature, Fast Company assesses thousands of businesses to create a list of 50 companies it considers the most creative.[10] The Most Creative People in Business is a list of 100 people from different industries.[11]
Online[edit]
FastCompany.com operates as a network of sites. It comprises three sites: Co.Design, Co.Exist, and Co.Create. Co.Design covers innovation and design.[12] Co.Exist covers environmental and social issues.[13] Co.Create covers creativity, marketing, and culture.[14][15] Fast Company also previously operated a fourth site called Co.Labs, which was shut down in early 2015.[16]
References[edit]
- ^ "eCirc for Consumer Magazines". Alliance for Audited Media. June 30, 2012. Retrieved December 2, 2012.
- ^ Alex French. "The Very First Issues of 19 Famous Magazines". Mental Floss. Retrieved August 10, 2015.
- ^ "A Brief History of Our Time". Fast Company. March 1, 2006. Retrieved October 27, 2012.
- ^ About Us | Fast Company | Co.Design | Co.Exist | Co.Create. Fast Company (October 25, 2011). Retrieved April 10, 2012.
- ^ Bercovici, Jeff (February 2001). "Business 2.0 is put up for sale" Check
|url= - ^ Alex Kuczynski (December 14, 1998). "Cultivating A Cult Audience; Fast Company Magazine Takes 'Community of Readers' Idea To New Extremes". New York Times. Retrieved June 5, 2009.
- ^ a b c Carr, David (August 11, 2003). "Fast Company's New Life in the Slow Lane". The New York Times. Retrieved November 25, 2014.
- ^ Gruner + Jahr sells 2 U.S. magazines The New York Times. June 21, 2005.
- ^ "National Magazine Awards 2014 Winners Announced". American Society of Magazine Editors. New York. May 1, 2014. Retrieved August 4, 2015.
- ^ "Most Innovative Companies: Top 10 by Industry". Fast Company website. February 18, 2010. Retrieved April 10, 2012.
- ^ Fast Company. Retrieved on May 29, 2012.
- ^ "Co.Design website". Retrieved April 10, 2012.
- ^ "Co.Exist website". Retrieved April 10, 2012.
- ^ "Co.Create website". Retrieved April 10, 2012.
- ^ Krippendorff, Kaihan (2012-10-21). "Leadership". Fast Company. Retrieved 2012-10-27.
- ^ Robischon, Noah. "What's Next For Co.Labs?". Fast Company. Retrieved 11 January 2016.
