Fatburger

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Fatburger Inc.
Private
Industry Fast casual restaurant
Founded 1947; 69 years ago (1947)
Los Angeles, California, U.S.
Headquarters Beverly Hills, California, U.S.
Number of locations
150+
Area served
Worldwide
Key people

Andrew Wiederhorn (Chairman & CEO)

Donald J. Berchtold (President & COO)
Products Burgers, french fries, soft drinks, milkshakes
Number of employees
200
Website fatburger.com
Fatburger restaurant in Los Feliz, Los Angeles

Fatburger Inc. is an American fast casual restaurant chain. Its tagline is The Last Great Hamburger Stand. While it is a fast food restaurant, the food is cooked and made to order. Some Fatburger restaurants have a liquor license, as well as Fat Bars. Its franchise headquarters are in Beverly Hills, California. In addition to the United States, the chain operates in over 19 other countries.

History[edit]

Fatburger in the food court of Morongo Casino, Resort & Spa, Cabazon, California

Fatburger was founded by Lovie Yancey in the neighborhood of Exposition Park in Los Angeles, California in 1947. It was originally named "Mr. Fatburger" (on behalf of Lovie’s boyfriend), until the “Mr.” was removed by Yancey in 1952. At that time, she bought out her start-up partners and retained sole ownership of the Fatburger brand until 1990, keeping and operating the original store on Western Avenue along with the La Cienega Boulevard store (La Cienega/San Vicente).[1]

The original Fatburger location was renowned for attracting an eclectic mix of food lovers from various backgrounds. Many noting the humorous and down-home conversations between the cooks, the servers and the locals to be just as an iconic experience as the food itself. The franchise was a particular local favorite due to the restaurant keeping late-night hours.

Fatburger remained mostly a California chain until the late 1990s, when it began an expansion in North America. On August 15, 2003, Fog Cutter Capital Group completed a $7 million investment and financing package for the company. Fatburger operates or franchises over 150 Fatburger restaurants worldwide with over 300 more planned for future development. [2] For several months in 2006, the company was barred from selling additional franchises in California.[3]

Fatburger has achieved near cult status in California culture, thanks to references in popular hip hop music. Notorious B.I.G. raps about it in his song "Going Back to Cali." Ice Cube mentions the restaurant chain in his 1993 hit "It Was A Good Day," as did Tupac Shakur in "Late Night," a track off his posthumous 2002 album "Better Dayz."[4]

In 2008, Fatburger opened its first restaurant in a sports stadium, the Arizona Diamondbacks' Chase Field.[5] Fatburger also opened its first location in the Dubai, U.A.E., (today there are eight).[6] There are also Fatburger eateries in Beijing, PR China.

In January 2013, Fatburger opened its first branch in Karachi, Pakistan.[7] Owing to the success of the burgers and positive response in Pakistan, Fatburger opened its biggest flagship outlet globally on June, 2013 in Lahore.[8] In July 2015, a branch in Lahore was shut down by authorities due to health and food safety reasons.[9]

Menu[edit]

The Fatburger menu is centered primarily on hamburgers, in which it offers patties of varying size, small to large, and in varying quantity (XXL for two large patties, XXXL for three large patties) along with add-ons such as cheese, bacon and eggs. Fatburger also offers other types of burgers in their menu such as the Skinny Burger, the Veggie Burger, the Chicken Sandwich and the Turkey Burger. In addition, the Fatburger menu offers various options for sides such as Fat Fries, Skinny Fries, Onion Rings and Chili Cheese Fries as well as hand-scooped milkshakes.[10]

Locations[edit]

Fatburger has expanded greatly since its founding in Los Angeles in 1947. Today, Fatburger has locations across the United States and Canada, and has since opened restaurants in nations across Europe and Asia. These include China, Saudi Arabia, Bahrain, Malaysia, the United Kingdom, Fiji, Indonesia, Iraq, India, the United Arab Emirates, Kuwait, Tunisia, Macau, Pakistan, Oman, Panama, Singapore, Canada, Philippines (Coming Soon), Mexico (Coming Soon) and Qatar. A new restaurant Fatburger will be opening soon in Philippines and Mexico in the future. In some locations, menu changes were made to conform to local standards of food consumption.[11]

Partnerships[edit]

Former professional basketball player Magic Johnson, through Johnson Development Corporation, was one of the owners of the parent company.[12] Former talk show host Montel Williams co-owns several Fatburger restaurants in Colorado.[13] Bay Area musician E-40 also had a stake in the company as a franchise owner, by opening the first San Francisco Bay Area Fatburger restaurant in Pleasant Hill, which is now closed.[14] Actor and musician Queen Latifah also at one point partnered with Fatburger.[15]

In 2007, Rapper Kanye West's restaurant company, KW Foods LLC, struck a deal to open up to 10 Fatburger restaurants in Chicago.[16] Ultimately, in 2009, only two locations actually opened. In February 2011, West shut down the Fatburger located in Orland Park.[17] Later in 2011 the remaining Beverly location also was shuttered.[18] R&B musician Pharrell, in partnership with Fatburger, opened several Fatburger restaurants in China in 2007 and 2008.

References[edit]

  1. ^ McClellan, Marisa (2008-01-26). "Fatburger founder dies at the age of 96". Slashfood. Retrieved 2013-03-03. 
  2. ^ Kulikowski, Laurie (June 12, 2013). "Fatburger Opens First Restaurant in New York City". Retrieved April 25, 2014. 
  3. ^ Sparks, Janet (December 1, 2006). "Has Fatburger Resolved Its Nasty Little Problem?". Retrieved October 1, 2013. 
  4. ^ Fatburger To Expand Internationally With Hundreds Of New Locations Retrieved on June 2, 2014
  5. ^ Arizona Diamondbacks Score Big on Fatburger Franchise Retrieved on March 16, 2011
  6. ^ The Next Frontier: Burger Chains to the Middle East Retrieved on April 24, 2014
  7. ^ "Fatburger opens in Karachi". The Express Tribune. 2013-01-05. Retrieved 2014-12-24. 
  8. ^ "For Fatburger, Lahore's 'flagship' outlet will be a trendsetter". The Express Tribune. 2013-05-26. Retrieved 2014-12-24. 
  9. ^ http://www.pakistantoday.com.pk/2015/07/24/city/lahore/fatburger-too-thin-on-hygiene/
  10. ^ "Fatburger - Burger Weekly". Burger Weekly. October 16, 2013. Retrieved October 18, 2013. 
  11. ^ "Find A Fatburger". 
  12. ^ "Fatbuger facts, Magic Johnson Owner of parent Company". Answers.com. Retrieved 2014-04-29. 
  13. ^ "TV Show Host Montel Williams Buys into Fatburger Franchise". Montelshow.com. Retrieved 2014-04-29. 
  14. ^ Current location of Fatburger Headquarters Archived February 21, 2008, at the Wayback Machine.
  15. ^ Kanye West Buys Rights To 10 Fatburger Restaurants. HipHopDx, November 23, 2010.
  16. ^ "Kayne West Brings Fatburger to Chicago". Leisureblogs.chicagotribune.com. Retrieved 2014-04-29. 
  17. ^ "Kanye West Shuts Down His Chicago Fatburger Restaurant". Starpulse.com. 2011-02-01. Retrieved 2014-12-24. 
  18. ^ "Cutting the Fat". New York Post. 

External links[edit]