From Wikipedia, the free encyclopedia
FounderChe Green
Legal status501(c)(3) organization
PurposeResearch and analysis of animal issues
Executive Director
Brooke Haggerty
Research Director
Jo Anderson
Content Director
Karol Orzechowski
Communications Manager
Jenna Riedi
Formerly called
Humane Research Council (until 2015)

Faunalytics is a nonprofit organization that provides animal advocates with access to the research and analysis of various animal issues.[1][2][3] Its research areas include factory farming, veganism and vegetarianism, companion animals, animal testing, hunting, animal trapping, wild animal suffering, and the use of animals for entertainment purposes (zoos, circuses, racing, fights, etc.).[4] Faunalytics was founded in 2000 by Che Green,[3] and operated under the name Humane Research Council until 2015. In a book about animal activists in the US and France, Elizabeth Cherry cites the use of Faunalytics studies as part of activists' move towards practical research.[5]


Faunalytics is a non-profit organization based in Olympia, Washington, funded through grants and donations. Founded by Che Green, a former analyst and research manager, Faunalytics utilizes contributions of time and expertise from committed professionals in research, marketing, and communications, as well as business service providers and designers for print and online media.

Faunalytics has the GuideStar Platinum Seal of Transparency,[6] and is currently listed as one of Animal Charity Evaluators' Top Charities.[2]


Faunalytics has conducted or contributed to a number of research studies such as a study of public perception of the animal protection movement (National Council for Animal Protection, 2006), the Humane Index (The Humane Society of the United States, 2007), and an independent study on advocating meat reduction and vegetarianism to U.S. adults (2007).

Faunalytics original research
Date Title
2008–2019 Animal Tracker Survey
2014 Study Of Current And Former Veg*ns
2018 How Does Video Outreach Impact Pork Consumption?
2018 Naturalness Concerns And Clean Meat Acceptance
2018 Attitudes Toward Farmed Animals In BRIC Countries
2018 Pork Or Pig? Beef Or Cow? Implications For Advocacy And Research
2019 Plant-Based Labeling Study
2019 Who Supports Animal Causes?
2019 Who Are The Vegetarians?
2019 Impact of Corporate Commitments on Consumer Attitudes
2019 Donating To One Vs. Millions
2020 The Rise Of Veg, The Fall Of Meat: A Restaurant Case Study
2020 "Reduce" Or "Go Veg?" Effects On Meal Choice
2020 COVID-19 And Animals
2020 The State of Animal Advocacy In The U.S. & Canada
2020 Animal Product Impact Scales
2020 Farm Sanctuary Tours & Dietary Change
2020 U.S. Beliefs About Chickens And Fish
2021 Twitter Trends: #CageFree, #Vegan, #AnimalRights, and More
2021 COVID-19 & Animals: Chinese Citizens' Beliefs About COVID-19's Links With Animal Agriculture
2021 Going Vegan or Vegetarian: Many Paths to One Goal
2021 Growing A Community: How To Support Farmed Animal Protection In China
2021 Going Vegan Or Vegetarian: Motivations and Influences
2022 Attitudes Towards Chickens & Fishes: A Study Of Brazil, Canada, China, & India
2022 Planting Seeds: The Impact Of Diet & Different Animal Advocacy Tactics
2022 Going Vegan Or Vegetarian: Barriers And Strategies On The Path To Success
2022 Chinese Consumers’ Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To Messaging
2022 Chinese Consumers’ Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To Messaging
2022 Local Action For Animals As A Stepping Stone To State Protections
2023 The Animal Agriculture Industry’s Perspective On Advocates & Cage-Free Reforms
2023 Reforming Animal Agriculture Subsidies: A Guide for Advocates
2023 Bringing Back Former Vegans And Vegetarians: An Obstacle Analysis
2023 Different Strokes For Different Folks: Comparing U.S. Groups’ Openness to Pro-Animal Actions
2023 Support For Farmed Animal Welfare Legislation In Ten Key U.S. States
2023 Animal Agriculture Is The Missing Piece In Climate Change Media Coverage
2023 Jurors’ Reflections On The Smithfield Piglet Rescue Trial
2023 Domination And Exploitation: Understanding Industry Costs For Chicken, Egg, And Fish Products In The United States, Brazil, And China

Faunalytics also maintains a research library with over 5,000 summaries of external research studies on animal related issues.[7] They also produce a series called "Faunalytics Fundamentals",[8] a collection of animal protection topic overviews illustrated using infographics and graphs, and other interactive visual resources for animal advocates.[9]

Animal Charity Evaluators review[edit]

Animal Charity Evaluators (ACE) named Faunalytics as one of its Standout Charities in its 2015, 2017, 2019, and 2020 annual charity recommendations.[10][2][11] ACE designates as Standout Charities those organizations which they do not feel are as strong as their Top Charities, but which excel in at least one way and are exceptionally strong compared to animal charities in general.[12] ACE reviews organizations designated as a Standout Charity every other year.[13]

In its December 2019 review of Faunalytics, ACE cites Faunalytics' strengths as its focus on an important field (creating and promoting research) and its publication of important research on topics related to effective animal advocacy. Their review states that Faunalytics' research projects are highly transparent, publicly available, and seem to be the result of an impact-focused project prioritization process. According to ACE, their weakness is that the effects of their programs on animals are indirect and difficult to measure.[2]

ACE named Faunalytics as one of three of its Top Charities in 2021.[14] The ACE review highlights the value of research as an important contribution to farmed animal protection, and Faunalytics' impact and effectiveness.[15]

In 2023, ACE decided to move to only one tier: Recommended Charities.[16] Faunalytics was again named a Recommended Charity in 2023.[17]

See also[edit]


  1. ^ Piper, Kelsey (2018-10-31). "Vegan diets are hard to sell. Animal activists might do better focused on corporate decisions, not people's plates". Vox. Retrieved 2022-03-05.
  2. ^ a b c d "Faunalytics Review". Animal Charity Evaluators. Retrieved Dec 22, 2021.
  3. ^ a b "Faunalytics: Does farm-animal advocacy work?". Nonprofit Chronicles. 2018-08-24. Retrieved 2022-03-05.
  4. ^ Bridgers, Jessica. "Faunalytics: A Standout Charity Helping Animal Advocates". worldanimal.net. Retrieved 2022-03-05.
  5. ^ Cherry, Elizabeth Regan (2016). Culture and activism : animal rights in France and the United States. London. pp. 117–118. ISBN 978-1-317-15615-4. OCLC 948511765. Perhaps the strongest embodiment of this logic of practicality in activists' learning processes comes from Faunalytics (known as the Humane Research Council until 2015). Informed by corporate-driven market research, Faunalytics conducts focus groups with non-activists to find the best ways for annual rights SMOs to reach their target audiences. Demonstrating this move towards practicality, Heidi described the importance of Faunalytics's work: (...){{cite book}}: CS1 maint: location missing publisher (link)
  6. ^ "Faunalytics - GuideStar Profile". GuideStar. Retrieved 2018-11-27.
  7. ^ "Library Of Animal-Related Attitude And Behavior Research". Faunalytics. Retrieved 2021-12-22.
  8. ^ "Faunalytics Fundamentals". Faunalytics. Retrieved 2021-12-22.
  9. ^ "Infographics". Faunalytics. Retrieved 2021-12-22.
  10. ^ Jon Bockman (December 1, 2015). "Updated Recommendations: December 2015". Animal Charity Evaluators. Retrieved April 17, 2018.
  11. ^ "Announcing our 2020 Charity Recommendations". Animal Charity Evaluators. 2020-11-24. Retrieved 2021-01-21.
  12. ^ Allison Smith (June 9, 2016). "Our Thinking on Standout Organizations". Animal Charity Evaluators. Retrieved November 29, 2016.
  13. ^ "Evaluating Charities". Animal Charity Evaluators. Retrieved 2020-01-03.
  14. ^ "Faunalytics Named A Top Charity By Animal Charity Evaluators". Faunalytics. 2021-11-24. Retrieved 2021-12-22.
  15. ^ "Charity Review Faunalytics". Animal Charity Evaluators. 2021-11-01. Retrieved 2021-12-22.
  16. ^ "ANNOUNCING OUR 2023 CHARITY RECOMMENDATIONS". Animal Charity Evaluators. Retrieved 28 December 2023.
  17. ^ "RECOMMENDED CHARITIES". Animal Charity Evaluators. Retrieved 28 December 2023.

External links[edit]